Day 26神句词组

Day 26神句神词组

Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible. 上周，该品牌的新总裁Abigail Klem（一月份新上任）宣布，以这个手环为杰出代表，这种显示地位、布满珠宝的系列将要被投入生产线，使人们更容易购买。

It’s tempting to read this as yet another woe in the catalogue of ills that have befallen the brand since President Donald Trump’s ascension to power. 人们很容易将这视作另一个川普上台以来给这个品牌带来的病态的痛苦。

In particular, the brand’s inventory is skyrocketing on second-hand resale sites such as ThredUP, where demand for Ivanka Trump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them. 尤其的，这个品牌在二手网站例如ThredUP上的需求急速上升，其中，保守城市中对Ivanka Trump品牌需求的增加远远高于追求自由的沿海市民放弃他们的速度。

The business of fashion, accessories and especially jewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.  时尚、首饰、珠宝业的发展是基于一种认识，那就是他们具有提升生活品质的特质，就像车和房一样

By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.   我们买进一个品牌的商品，我们已经认可了一种所有人共享价值观和财力的同一社会，这就是零售文化。

Most brands recognize that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.  大部分的品牌意识到，他们日后的生存系于同大众零售商的合作，以此进入更为广阔的市场。

神词组

1. Show an intense passion for 对……产生极大热情

2. Poor sales 买的不好

3. Increased publicity 增长的人气

4. Give an unfair advantage over other competitors 不平等竞争

5. Permanent injunction 永久禁令

6. Metropolitan, liberal, latte-drinking snowflakes

7. Sales increased/surged  销售量急剧上涨

8. Just as….so is… 就像

9. pitch themselves at the highest echelons of luxury 称他们位于奢侈品市场的顶端

10. make them accessible to more ordinary folk 让更多普通人易于接触到

11. accessible price  可接受的价钱

12. collaboration with/team-up with: 与……合作

13. Expand one’s entry-level offering  降低门槛

14. accessible wilderness: 可到达的荒野