前言
很多时候，我们的美美滴开发完了，并测试完成之后准备打包上传到APPStore，却发现被拒绝了，各种各样的理由让我们触不及防，一直想整理汇总一下却一直因为各种事耽误着，好吧，整理了一些典型的方便自己日后查看（持续更新....）。
被拒原因分类
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Metadata Rejected 元数据被拒绝。
点击错误，在跳转的网址中， 回答并发送被拒信息中的问题就ok了。 itunnes中，不需要再提交审核。 等苹果公司回复邮件之后， 该应用会被自动上线。
** 很多人都说不需要重新提交，可是有时候我们回复了邮件后好久状态还是没有改变，我的做法是回复完后再次提交审核，并发上发生一封加急审核的邮件，在邮件中就说，很快就会被审核，也算是耍了一个花招。**
我们这个应用有很多用户在等待使用，麻烦您帮忙尽快审核通过，谢谢了
We have a lot of users waiting to use this application.
Please help me to check and approve it as soon as possible. Thank you**
另外你可以在iTunes -> 活动->APPStore 版本中看到，审核的时间都是在夜里凌晨，证明审核人员都是在美国本土的，所以回复信息和说明最好是用英文比较好。
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Binary Rejected 二进制文件被拒绝
需要修改问题后重新生成二进制文件，并再次点击审核按钮上传排队等候审核。
常见被拒原因
需要说一下的是，以下的这些问题，也许你的应用里面有体现但是还是有可能审核通过，原因可能是审核人员当时心情好，或者他们没有发现，也有可能你的应用没有以下问题而被拒，很正常，毕竟他们有一千种理由拒绝你......../笑哭
- 应用的业务流程使审核人员感到迷惑
- 截图不够详细被拒
- 强制登录被拒
- 应用内包含检查更新功能
- 使用第三方登录时未做安装检测
- 采集设备IDFA但应用没有广告功能
- 含UGC却未提供用户协议及举报功能
- 上传时没有使用真实的应用截图
- 应用必须使用邀请码才能注册使用
- 应用内出现第三方移动平台的名字或图标
- 应用内涉及奖励，未声明与苹果无关
- 未注册时不能使用与账号无关的功能
- iPhone 应用在 iPad 上不能正常显示
- 侵犯第三方版权
- 应用截图、名称、描述等出现不雅词汇
- 应用出现 beta版、测试版字样
- 注册缺少隐私政策
- 应用出现崩溃、加载失败等 bug
- 应用描述、截图和应用功能不符
- 应用包含应用推荐功能
- 应用包含不正确的诊断功能
- 应用提交的新版本与上一版差异过大
- 应用违反当地法律法规
- 应用作者名与金融机构名字不一致
- 应用提供功能过于简单
- 应用的业务流程使审核人员感到迷惑
Guideline 2.1 - Information Needed
We have started the review of your app, but we are not able to continue because we need additional information about your app.
Next Steps
To help us proceed with the review of your app, please review the following questions and provide as much detailed information as you can.
- Does your app access any paid content or services?
- What are the paid content or services, and what are the costs?
- Who pays for the content or services?
- Where do they pay, and what's the payment method?
- If users create an account to use your app, are there fees involved?
- How do users obtain an account?
Once you reply to this message in Resolution Center with the requested information, we can proceed with your review.
于是我认真的把这几个问题尽可能详细地回答了，并翻译成英文回复了审核人员的邮件，再次提交了审核，并马上发了一封加速审核的请求文件，就这样给过了。
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截图不够详细被拒
翻译过来就是 ：“我们注意到，您的截图不足以反映您的应用程序在使用iPhone 6 Plus。
详情请见附件截图。"**
**不足以？翻译的很准确，就是不足以，意思是说，截图太少了，于是我果断的又增加了几个应用截图，果然给过了。
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强制登录被拒
发件人 Apple
5. 1.1 Legal: Privacy - Data Collection and Storage Guideline 5.1.1 - LegalWe noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.
Specifically, it would be appropriate to allow users to access non account-based content features without signing in or using guest login (游客登录).
Please see attached screenshots for details.
Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.
我用英文回复了那封邮件 差不多100字，来说明我这个应用为什么要在用户查看某些功能时需要强制登录是因为这些都是跟用户个人信息有关的所以需要登录。
并在APP新版本的备注区也加上回复邮件的那些话（汉字，并不是回复邮件的英文）。再次提交审核就过来，看来审核人员还是挺通情达理的。😢
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应用内包含检查更新功能
iOS 应用的版本更新必须通过 App Store 进行，自身 App 内不能包含提示更新功能。从2015年3月起，所有包含检查更新功能的 App 都会被拒绝上架。
附被拒理由原文：
Your app includes an update button or alerts the user to update the app. To avoid user confusion, app version updates must utilize the iOS built-in update mechanism. We’ve attached screenshot(s) for your reference. Next Steps
Please remove the update feature from your app. To distribute a new version of your app, upload the new app binary version into the same iTunes Connect record you created for the app’s previous version. Updated versions keep the same Apple ID, iTunes Connect ID (SKU), and bundle ID as the original version, and are available free to customers who purchased a previous version.
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使用第三方登录时未做安装检测
接入第三方登录要检测是否安装了第三方客户端，未安装时不要显示对应按钮。2015年9月之前，通常可以采用判断未安装则隐藏登录按钮的方式。但目前隐藏按钮的方式也可能被审核拒绝，QQ 和微博提供了 web 登录的方式，如果判断未安装，需要允许用户使用 webview 的登录方式。苹果在条款中有声明不允许 iOS 应用的正常使用需要依赖另外一个 App。
附被拒理由原文：
We noticed that third-party app QQ/WeChat is required to use third-party authentication method. The user should be able to login without installing additional applications. Next Steps
If you choose to support third-party authentication, please use methods that can authenticate users from within your app, such as a native web-view.
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采集设备IDFA但应用没有广告功能
从2014年2月起，Apple 开始拒绝采集 IDFA (identifier for advertising) 却未集成任何广告服务的应用进入 App Store。如果 App 本身没有广告，ASO100.com 建议可以在审核的时候显示一个 Banner 广告，并且放在比较明显的位置，审核通过后关掉即可。
附被拒理由原文：
We found that your app uses the iOS Advertising Identifier but does not include ad functionality. This does not comply with the terms of the iOS Developer Program License Agreement, as required by the App Store Review Guidelines. Specifically, section 3.3.12 of the iOS Developer Program License Agreement states: “You and Your Applications (and any third party with whom you have contracted to serve advertising) may us the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier.”
Please remove the iOS Advertising Identifier from your app or add ad functionality to your app.
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含UGC却未提供用户协议及举报功能
如果你的 App 内有发帖等UGC（用户产生内容）功能，必须提供用户协议，并留有内容举报功能，否则就会被审核拒绝。附被拒理由原文：
We found your app enables the display of user-generated content which may become sexually explicit. Therefore we ask that you put the following precautions in place, to ensure your app remains in compliance with the App Store Review Guidelines. Use Moderators to flag and remove inappropriate content Require that your users agree to terms (EULA) and these terms must be clear that there’s no tolerance for objectionable content Users need a way to flag or report objectionable content and users generating this content Developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content Developer needs a method for ejecting users who violate the terms of the EULAPlease keep in mind that it is not sufficient for the user to report an issue through a general user feedback / 反馈 or like/dislike feature of the app. Please ensure that the contents that may become objectionable have a reporting or flagging mechanism readily accessible by the user to allow the user to promptly report or flag the issue and clearly identify the offending content. -
上传时没有使用真实的应用截图
应用程序的名称、描述、截图或者预览与应用的内容和功能不相关将会被拒绝。有 App 因为应用截图使用的是自己设计的插画而被审核拒绝。
附被拒理由原文：
We noticed that your marketing screenshot(s) do not sufficiently reflect your app in use.We’ve attached screenshot(s) for your reference. Next Steps
Please revise your screenshots to demonstrate the app functionality in use.
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应用必须使用邀请码才能注册使用
苹果要求应用不能限制只有部分用户可以使用。
附被拒理由原文：
Your app arbitrarily restrict users by requiring invitation code to register, which is not allowed on the App Store. We’ve attached screenshot(s) for your reference. Next Steps
Please revise your app to remove any functionality that limits who can use the app.
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应用内出现第三方移动平台的名字或图标
一直以来，苹果都不允许iOS开发者在进行软件描述时提到 Android 版本，而自从2015年4月起，在 App 内、截图等任何地方提到安卓、Android 的文字、图标、系统界面都会被拒。曾经有电商 App，因为出现了售卖三星安卓手机而被拒。。。
附被拒理由原文：
We found that your app and/or its metadata contains inappropriate or irrelevant platform information, which is not in compliance with the App Store Review Guidelines. Specifically, your app mentioned other platforms, such as Android.
`Providing future platform compatibility plans, or other general platform references, is not appropriate in the context of the App Store. It would be appropriate to remove this information.`
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应用内涉及奖励，未声明与苹果无关
App 里有实物奖励的话，不能使用苹果产品（例如 iPhone 、iPad 等）作为奖品。另外一定要声明“奖励由本公司提供，与苹果官方无关”。
附被拒理由原文：
Your app includes a contest or sweepstakes but it does not: Indicate that Apple is not involved in any way with the contest or sweepstakes. Next Steps It is necessary to: Include official rules of the contest or sweepstakes in the app Include an explicit statement in the contest or sweepstakes rules specifying that > Apple is not a sponsor
Ensure that the contest or sweepstake prizes are not Apple products
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未注册时不能使用与账号无关的功能
对于资讯等 App，在没有进行与用户信息相关的操作时，却强行让用户登录，甚至不登录就无法看到任何内容，有可能会被拒绝。
附被拒理由原文：
We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user. Specifically, your app forces users to login before they can read the news. We features that your app requires users to register or log in, prior to accessing non account-based features. Apps cannot require user registration or login prior to allowing access to app content and features that are not associated specifically to the user. Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.
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iPhone 应用在 iPad 上不能正常显示
iPhone程序必须不经修改就能以iPhone分辨率和2倍iPhone 3GS的分辨率在iPad上运行。即使你的App 只为 iPhone 用户提供，在 iPad 上也必须能够正常显示，否则审核会被拒绝。
附被拒理由原文：
We noticed that your app did not run at iPhone resolution when reviewed on iPad running iOS 9.1, which is a violation of the App Store Review Guidelines. We’ve attached screenshot(s) for your reference. Specifically, the buttons at the bottom of the app are inaccessible when running on iPad. Next Steps
Please revise your app to ensure it runs at iPhone resolution on iPad.
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侵犯第三方版权
对于视频、音乐、图书类的应用很容易因为这一条而被拒。另外 ASO100.com 建议应用内最好不要出现第三方的商标，例如运营商的Logo、影视公司的 Logo 等。
附被拒理由原文一：
We found that your app allows users to download music without authorization from the relevant third-party sources. We’ve attached screenshot(s) for your reference. Next Steps Please provide documentary evidence of your rights to allow music or video content download from third-party sources. If you do not have the requested permissions, please remove the music or video download functionality from your app. 附被拒理由原文二： Your app includes content or features that resemble a well-known, third-party mark, Fox . We’ve attached screenshot for your reference. Pursuant to your agreement with Apple, you represent and warrant that your application does not infringe the rights of another party, and that you are responsible for any liability to Apple because of a claim that your application infringes another party’s rights. Moreover, we may reject or remove your application for any reason, at our sole discretion.
Accordingly, please provide documentary evidence of rights to use this content. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.
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应用截图、名称、描述等出现不雅词汇
在应用截图、名称、描述等任何地方出现例如诸如 牛逼、绿茶婊、无节操、逗比 等词汇，都会被苹果审核拒绝。
附被拒理由原文：
We found that your app contains content that many audiences would find objectionable, which is not in compliance with the App Store Review Guidelines. Specifically, we noticed your app name 打飞机-简单粗暴 is objectionable.
We encourage you to review your app content and evaluate whether you can modify the content to bring it into compliance with the Guidelines.
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应用出现 beta版、测试版字样
不要过度谦虚地在启动画面或者应用名称上加上”beta”字样，苹果不允许测试版产品上架。
附被拒理由原文：
Your app appears to be a pre-release, test, or trial version with a limited feature set. Apps that are created for demonstration or trial purposes are not appropriate for the App Store and do not comply with the App Store Review Guidelines. To ensure compliance with the App Store Review Guidelines, it would be appropriate to revise your app to complete, remove, or fully configure any partially implemented feature(s).
If you would like to conduct beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.
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注册缺少隐私政策
如果应用包含注册功能，注册页面必须提供隐私说明协议按钮或者链接。另外在 iTunes connect 提交新版本的时候，Privacy Policy URL 必须要填写。
附被拒理由原文：
We noticed that your app includes account registration or access to users’ existing accounts but does not include a privacy policy, which does not comply with the App Store Review Guidelines.
Please update your app metadata to include a privacy policy and ensure that the privacy policy URL you provide directs the user to the intended destination.
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应用出现崩溃、加载失败等 bug
审核期间出现崩溃会导致审核被拒。ASO100.com 建议，在审核期间务必保证服务器稳定，避免审核人员审核时出现内容加载失败的情况，导致被拒。
附被拒理由原文：
We discovered one or more bugs in your app when reviewed on iPhone running iOS 8.1.2 on both Wi-Fi and cellular networks. Specifically, no content is fetched when users launch the app.Please see the attached screenshot/s for more information. It would be appropriate to revise such issue(s) in your application. Next Steps
Please run your app on a device to identify the issue(s), then revise and resubmit your app for review.
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应用描述、截图和应用功能不符
如果应用的描述或截图介绍的功能在审核期间没有体现，则会被拒绝，如果介绍文案不够详细也会有一定概率被拒。
附被拒理由原文：
We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines. Specifically, your app does not include the feature of 微信朋友圈分享 that is written in your release note.
It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.
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应用包含应用推荐功能
除特殊情况，苹果明令禁止应用内推荐其他APP。
附被拒理由原文：
The 应用推荐 feature in your app displays or promotes third-party apps, which violates the App Store Review Guidelines. We’ve attached screenshot(s) for your reference. Next Steps
Please remove the 应用推荐 feature from your app.
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应用包含不正确的诊断功能
如果你的应用中，包含不真实的系统检测或优化功能，苹果会认为这项功能有误导用户的嫌疑，审核时会被拒绝。附被拒理由原文：
We noticed that your app provides potentially inaccurate diagnostic functionality for iOS devices to the user.
We’ve attached screenshot(s) for your reference.
Next Steps
Currently, there is no publicly available infrastructure to support iOS diagnostic analysis. Therefore your app may report inaccurate information which could mislead or confuse your users. We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
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应用提交的新版本与上一版差异过大
如果你提交的新版本应用与上一版相比，功能上变化过大，比如将游戏升级为工具类应用，或在新版本中完全改掉前一版产品的功能，则会被苹果拒绝。附被拒理由原文：
We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.
Specifically, the app has a whole content swap from a Game app to a Mobile Data Tracking app, which does not provide a good user experience when updating the app.
It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.
If your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.
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应用违反当地法律法规
应用程序必须遵守上线地区的法律法规，禁止含有赌博、色情、有偿陪伴等违反法律的内容，尤其为用户提供付费社交服务的APP，例如在线直播类APP，必须严格遵守相关规定。
附被拒理由原文：
Your app contains content – or facilitates, enables, and encourages an activity – that is not legal in all of the locations where the app is available. Specifically, your app is advertised as a platform to provide paid companionship services.
We’ve attached screenshot(s) for your reference. Next Steps
We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
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应用作者名与金融机构名字不一致
针对理财、P2P等金融相关产品，苹果增加规定
开发者的名字必须与APP内的金融机构名字保持一致，否则会被拒。
且由同一品牌的金融机构提供服务的APP，必须发布在同一个开发者账号跟名称下。
如果你已经代表委托人或者公司发布了这些APP，你的委托人或者公司应该注册iOS开发者账号，并把你添加到他们的开发者账号里，这样你就可以在他们账号下面提交并发布APP了。
附被拒理由原文：
We found that the Seller and/or Artist names associated with your app do not reflect the name of the financial institution in the app and/or its name and metadata.
To be appropriate for the App Store, your app must be published under a Seller name and Artist name that reflects the financial institution brand, as required by the iOS Developer Program License Agreement.
Section 1.2:
“You” and “Your” means and refers to the person(s) or legal entity (whether the company, organization, educational institution, or governmental agency, instrumentality, or department) using the Apple Software or otherwise exercising rights under this Agreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.
If you have published these apps on behalf of a client, it would be appropriate for your client to enroll in the iOS Developer Program, then add you to their development team so you can develop an app for them to submit under their developer account.
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应用提供功能过于简单
应用内的功能不能太过单一，苹果虽然理念中提倡“简单”，但并不代表能接受功能不够完善的应用，他们对应用的核心要求，是希望能够给用户更有价值的体验。当然，如果你的产品太有创意，可能苹果的审核员没能理解它的独到之处，这样的情况下，你可以通过申诉来更详细的描述产品优势，以便通过审核。
附被拒理由原文：
We found that your app only provides a very limited set of features. It only provides an augmented reality reader mechanism with no other functionality. While we value simplicity, we consider simplicity to be uncomplicated – not limited in features and functionality.
We understand that there are no hard and fast rules to define useful or entertaining, but Apple and Apple customers expect apps to provide a really great user experience. Apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn’t do before or in a way they couldn’t do it before.
We encourage you to review your app concept and evaluate whether you can incorporate additional content and features to be in compliance with the Guidelines. For information on the basics of creating great apps, watch the video The Ingredients of Great Apps.If you feel we didn’t understand the features of your app, or that we missed key functionality, and your app was incorrectly rejected, you may appeal to the App Review Board.
被拒很正常 ,之前上线过一些webapp版本，就是个web页面+一个壳，但是客户需要这东西呀，想法设法的上线，后来写了一个伪界面，弄出几个复杂原生页面来，然后增加一个时间判断，等到一个月以后再加载客户需要的界面，没想到这样做居然通过了。
//*********************************
We discovered one or more bugs in your app when reviewed on iPad running iOS 10.3.3 on Wi-Fi connected to an IPv6 network.Specifically, your app only loaded a blank screen when we launched it.Please see attached screenshots for details.
Next Steps To resolve this issue, please run your app on a device to identify any issues, then revise and resubmit your app for review.If we misunderstood the intended behavior of your app, please reply to this message in Resolution Center to provide information on how these features were intended to work.For new apps, uninstall all previous versions of your app from a device, then install and follow the steps to reproduce the issue. For updates, install the new version as an update to the previous version, then follow the steps to reproduce the issue.
Resources For information about testing your app and preparing it for review, please see Technical Note TN2431: App Testing Guide. For a networking overview, please review About Networking. For a more specific overview of App Review’s IPv6 requirements, please review the IPv6 and App Review discussion on the Apple Developer Forum.
之前一直没适配都通过了，这一版就不行，苹果人员真是多变
[[UIApplication sharedApplication].keyWindow addSubview:sc];
小结
我知道这条路还有很长，后续会持续更新.......
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