Adidas celebrates 70 years with star-studded building opening

• star-studded/ˈstɑːr stʌdɪd/
  adj. 明星荟萃的，众星云集的
  相关词汇：star（n. 明星）
  相关词汇：stud（n. 钉子形状的装饰物）
  相关词汇：studded（adj. 被饰钉装饰的；布满....的）
• campus/ˈkæmpəs/
  校园；场地，园区
  搭配短语：a hospital campus
  搭配短语：the Microsoft campus
• veteran/ˈvetərən/
  n. 老兵，退伍军人；经验丰富的人
  搭配短语：a veteran journalist
  搭配短语：a veteran actor
• resemble/rɪˈzembl/
  v. 像；看起来像；与…相似
  例句：She closely resembles her mother.
• house/haʊs/
  v. 为…提供住处；为…提供空间
  例句：The museum houses a big collection of antiques.
• sprawling/ˈsprɔːlɪŋ/
  adj. 占地面积大的
  词性拓展：sprawl（v. 摊开四肢坐或躺）
  例句：He sprawled on the couch.
  词性拓展：sprawl（v. 扩展，延伸）
  英文释义：If you say that a place sprawls, you mean that it covers a large area of land.
• track/træk/
  n. 轨道；道路
  英文释义：a way of achieving something
  搭配短语：on a diplomatic track
• profitability/ˌprɑːfɪtəˈbɪləti/
  n. 盈利，盈利能力
  英文释义：the ability to make a profit
• squeeze/skwiːz/
  v. 挤压
  搭配短语：squeeze the tube of toothpaste
  搭配短语：The project is squeezed by budget pressures.
  have (its) roots in something
  起源于，根源于
  相关词汇：roots（n. 起源，根源）
  例句：The unrest in the country has roots in religious differences.
• spikes/spaɪks/
  n.（某些运动鞋上的）防滑鞋钉；钉鞋
  词义拓展：spike（n. 尖头，尖刺）
• fall out
  （牙齿或头发）脱落；吵架，失和
  例句：Excess stress can make your hair fall out.
  例句：He left home after falling out with his parents.
• go on to do something
  做完一件事，接着做另一件事
  例句：After her early teaching career she went on to become a barista.
  overtake/ˌoʊvərˈteɪk/
  v.（数量或程度上）大于，超过
  例句：Live streaming has overtaken television.
• lag behind
  掉队，滞后
  例句：He was lagging behind.
  例句：The UK is lagging behind the rest of Europe in cancer survival rates.
• headquarters/ˈhedkwɔːrtərz/
  n. 总部
  例句：The headquarters is/are in Shanghai.
  词性拓展：headquarter（v. 在…设立总部）
  例句：The company is headquartered in Shangha

阿迪达斯 CEO Kasper Rorsted 在庆典上的完整发言

"We are proud of our history and our roots in Herzogenaurach. Today we have two reasons to celebrate: The first is that adidas can look back on 70 years of success. And secondly, following the occupation of Arena, all our Herzogenaurach-based employees now work together on the same campus, ‘World of Sports’. Our work environment is unrivaled anywhere in the world: We offer modern buildings, an attractive working environment designed specifically for our unique adidas culture and, of course, a variety of sports facilities on our campus. This puts us in a perfect position for the future, continuing on our international growth track and making our product range even more sustainable."

阿迪达斯的营销策略

阿迪达斯之所以能成为运动品牌的王者之一，离不开它的品牌营销策略。
阿迪达斯向来不放过任何大型比赛赛事的机会，来宣传自己的品牌，在这一点上，他们主要采取与世界级体育比赛紧密合作的策略，通过与著名运动员签订代言协议，进行品牌宣传。阿迪达斯团队为了能从运动员身上了解产品需求，会亲自拜访运动员，询问其在衣服和运动鞋上的具体要求。这种商业模式使其投入很多精力为运动员或消费者提供特定需求的高性能产品。对此，阿迪达斯还进行了许多有针对性的分析，其认真严谨的研发精神也让一些著名运动员愿意与其合作，这不仅为阿迪达斯带来了知名度，同时也带来了巨大的品牌收益。
此外，阿迪达斯也十分注重差异化服务，他们一直致力于优化服务和流程，以应对市场竞争。从职业运动员到普通消费者，多元化的品牌组合使得阿迪达斯能够满足不同用户群体的市场需求，这让阿迪达斯能够在激烈的市场竞争中站稳脚跟，保持其品牌核心竞争力。