阿迪达斯帝国背后：兄弟反目，至死不见
Adidas celebrates 70 years with star-studded building opening
阿迪达斯举行 70 周年庆典，新办公楼启动仪式明星荟萃
Adidas celebrated its 70th anniversary on Friday with appearances at its Bavaria campus by sponsored athletes such as tennis veteran Stan Smith and German soccer legend Philipp Lahm, as well as celebrity partners like Pharrell Williams.
周五，阿迪达斯在其（德国）巴伐利亚州总部举行了 70 周年的庆典活动，获得阿迪达斯赞助的众多运动员都在活动中亮相，其中包括网球老将斯坦·史密斯和德国足坛传奇人物菲利普·拉姆。此外，出席本次活动的还有一些明星合作伙伴，比如法瑞尔·威廉姆斯。
Adidas opened a new building resembling a football stadium and housing 2,000 employees at its sprawling site outside the town of Herzogenaurach.
阿迪达斯启动的这座新大楼，外观形似一个足球场，有两千名员工在该大楼中工作。这座大楼位于阿迪达斯巨大的园区内，而园区在黑措根奥拉赫镇外围。
"This puts us in a perfect position for the future, continuing on our international growth track," Chief Executive Officer Kasper Rorsted told employees.
阿迪达斯首席执行官卡斯珀·罗斯特德对员工说：“这使我们在未来的竞争中占到了一个绝佳位置，以继续我们的全球增长势头。”
Adidas, whose shares fell on Thursday after it warned profitability will be squeezed in the second half of the year by higher sourcing costs and price cuts, has its roots in a shoe factory set up in Herzogenaurach in 1924 by brothers Adolf and Rudolf Dassler.
周四，阿迪达斯的股价下跌。在此之前，该公司宣布，受更高采购成本和售价下调的影响，其下半年的盈利空间将会受到挤压。阿迪达斯的前身是一家于 1924 年成立在黑措根奥拉赫的鞋厂，其创始人为阿道夫·达斯勒和鲁道夫·达斯勒两兄弟。
The two, who made spikes for athletes including gold medalist Jesse Owens at the 1936 Olympics in Berlin, fell out during World War Two and went on to found separate firms: Adolf set up Adidas on Aug. 18, 1949, after Rudolf registered his company Puma the previous year.
兄弟两人为运动员制作钉鞋，其中包括了 1936 年柏林奥运会的金牌获得者杰西·欧文斯。在第二次世界大战期间，兄弟俩闹翻后分道扬镳，各自成立了自己的公司：阿道夫于 1949 年 8 月 18 日成立了阿迪达斯，而鲁道夫则在前一年注册了彪马公司。
Both companies grew to become global giants, although Nike overtook Adidas and Reebok — later bought by Adidas — to become the biggest U.S. sports brand in the 1980s, leaving Adidas in second place and Puma lagging further behind.
两家公司都发展为全球巨头，但是在 20 世纪 80 年代，耐克超越了阿迪达斯和锐步（锐步之后被阿迪达斯收购），成为了美国最大的体育品牌。此后，阿迪达斯位居第二，而彪马被远远甩在了后头。
Both companies still have their headquarters in Herzogenaurach where they employ thousands of staff.
两家公司的总部仍位于黑措根奥拉赫，并各自拥有上千名员工。
重点词汇
star-studded/ˈstɑːr stʌdɪd/
adj. 明星荟萃的，众星云集的
相关词汇：star（n. 明星）
相关词汇：stud（n. 钉子形状的装饰物）
相关词汇：studded（adj. 被饰钉装饰的；布满....的）
campus/ˈkæmpəs/
校园；场地，园区
搭配短语：a hospital campus
搭配短语：the Microsoft campus
veteran/ˈvetərən/ n. 老兵，退伍军人；经验丰富的人
搭配短语：a veteran journalist
搭配短语：a veteran actor
resemble/rɪˈzembl/v. 像；看起来像；与…相似
阿迪达斯帝国背后：兄弟反目，至死不见
例句：She closely resembles her mother.
house/haʊs/ v. 为…提供住处；为…提供空间
例句：The museum houses a big collection of antiques.
sprawling/ˈsprɔːlɪŋ/adj. 占地面积大的
阿迪达斯帝国背后：兄弟反目，至死不见
词性拓展：sprawl（v. 摊开四肢坐或躺）
例句：He sprawled on the couch.
词性拓展：sprawl（v. 扩展，延伸）
英文释义：If you say that a place sprawls, you mean that it covers a large area of land.
track/træk/ n. 轨道；道路
英文释义：a way of achieving something
搭配短语：on a diplomatic track
profitability/ˌprɑːfɪtəˈbɪləti/
n. 盈利，盈利能力
英文释义：the ability to make a profit
squeeze/skwiːz/ v. 挤压
搭配短语：squeeze the tube of toothpaste
搭配短语：The project is squeezed by budget pressures.
have (its) roots in something 起源于，根源于
相关词汇：roots（n. 起源，根源）
例句：The unrest in the country has roots in religious differences.
spikes/spaɪks/ n.（某些运动鞋上的）防滑鞋钉；钉鞋
词义拓展：spike（n. 尖头，尖刺）
fall out （牙齿或头发）脱落；吵架，失和
阿迪达斯帝国背后：兄弟反目，至死不见
例句：Excess stress can make your hair fall out.
例句：He left home after falling out with his parents.
go on to do something 做完一件事，接着做另一件事
例句：After her early teaching career she went on to become a barista.
overtake/ˌoʊvərˈteɪk/ v.（数量或程度上）大于，超过
阿迪达斯帝国背后：兄弟反目，至死不见
例句：Live streaming has overtaken television.
lag behind 掉队，滞后
阿迪达斯帝国背后：兄弟反目，至死不见
例句：He was lagging behind.
例句：The UK is lagging behind the rest of Europe in cancer survival rates.
headquarters/ˈhedkwɔːrtərz/ n. 总部
例句：The headquarters is/are in Shanghai.
词性拓展：headquarter（v. 在…设立总部）
例句：The company is headquartered in Shanghai.
阿迪达斯帝国背后：兄弟反目，至死不见
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