文章出处：Design principle: Hick’s Law — quick decision making

词语

• In comparison
• combinations
• multiply
• triggered
• narrow down
• big volumes of
• break it down
• delivery
• drop off
• interaction
• deliberation
• analysis paralysis.
• feeling frustration
• stand out
• metrics
• keep the engagement
• indicator
• likelihood
• prematurely

句型

• Let’s first say a few words to introduce Hick’s Law.
• The controls were so simple you could learn to play in seconds.
• Having so many options makes learning the game and enjoying it much harder and time consuming.
• Amazon’s 1-click buy is a great example of Hick’s law and KISS application.
• For example, choosing a dinner at a fancy restaurant or picking an AirBnB place to stay for your vacation next week.
• One to five is a good rule of thumb.

段落

• Hick’s law, or the Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman,

describes the time it takes for a person to make a decision as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically

• When users enter the stress zone they get tunnel vision. If you combine that with the input from all the body senses, you can get a pretty nasty situation.

• Reducing the number of perceived options on screen makes the interface more user friendly. It is also more likely that the user will accomplish the goal and not give up or get confused.

• User’s time is precious! Time = Life. Don’t allow bad design decisions to steal life from your users. Nobody is obligated to stay or use your product. (especially when there are alternatives)