纸质和电子？ Paper and electron?

媒体行业的商业模型： 纸质和电子？ 原文链接

【阅读笔记】

纸质没有死。杂志也并没有走向灭亡。

由于手机端的广告收入少于纸质版，纸媒向电子转型的过程颇为艰难。

其实，媒体可以考虑同时运用纸质和电子两种商业模式向读者传递内容。在这方面，Creativ是一个成功的案例。Creativ是一家独立的艺术文化类杂志。它首先选择在手机端发行；当读者人数达到50万时，它继而推出了纸质版。现在，这本纸质杂志已遍布全美1700家零售店。

Media Business Models: Paper And Electron? See the Article

【My takeway】

Print is NOT dead. Magazines are NOT dying.

Paper-based media companies have struggled in their transition to a digital business model, as revenues from mobile advertising are smaller compared to that from newsprint advertising.

It might actually be a good idea for a media company to leverage both paper and electronic form. Here is an excellent example. Creativ, an independent arts and culture magazine, launched on mobile first. Once its readership reached 500k, it expanded to print. Now it's available in 1,700 retailers.