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2019 年,中国便利店行业总体继续保持高速发展。
从经营效率看,领先的便利店企业平均坪效距离国际领先企业还存在一定的差距;积极推进会员体系和移动支付,会员体系也发挥了一定的成效,但大部分便利店企业仍处于数字化转型初级阶段,在数字化供应链上的探索和智能技术的应用还存在较大的提升空间;
从空间上看,由于我国地理高纵深度的特点,不同区域的便利店饱和度存在较大差异,随着经济的持续增长以及消费习惯的培育,二三线城市是未来便利店企业市场扩张新阵地;便利店行业集中度提升空间大,合作整合将是未来趋势。
面向未来,便利店行业企业需要通过数字化和特许加盟来攫取更大的市场空间,聚焦不同消费者需求并建立有效链接,积极调整品类结构的同时加强自有品牌占比,面对全渠道打破业态边界和品类局限、强化社区商业建设,积极寻求数字化手段提升经营效率,并深度建设供应链护城河。
回复关键词【2020年中国便利店发展报告】下载完整版
以下为报告内容:
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