Emma's Best is a small but growing health food company.Emma's Best是一家规模虽小但发展迅速的健康食品公司。
It was started in 1995 by a married couple who were tired of working for large companies.1995年一对厌倦了在大公司工作的夫妇创办了这家公司
The two founders were Ed and Emma Smith, both health-conscious vegetarians.两位创始人是爱德华·史密斯(Ed Smith)和艾玛·史密斯(Emma Smith)，两人都是注重健康的素食主义者
Despite the risks, Ed and Emma wanted to start their own business.尽管有风险，Ed和Emma还是想自己创业
They knew it would be hard work, but they were determined to try.他们知道这将是一项艰苦的工作，但是他们决定去尝试
Their plan was to create a business that provided healthy food to busy people.他们的计划是创建一家为忙碌的人们提供健康食品的企业。
They wanted it to be something they could be proud of.他们希望这是一件值得骄傲的事
They wanted to start their own business despite the risks.尽管有风险，他们还是想自己创业
Their plan was to create a business that provided healthy food to busy people.他们的计划是创办一家为忙碌的人们提供健康食品的企业
When they started the company, organic food was becoming more popular.当他们创办公司时，有机食品变得越来越受欢迎
People were becoming more food conscious and worried about food safety.人们对食品的意识越来越强，越来越担心食品安全
In fact, people were willing to pay higher prices for food that was free of harmful chemicals.事实上，人们愿意为不含有害化学物质的食品支付更高的价格
In addition, an increasing number of people had little time to go shopping and cook at home.此外，越来越多的人几乎没有时间去购物和在家做饭
They wanted meals that were healthy but easy to prepare.他们想要健康但容易准备的食物
There were very few frozen meals available at the time, and none of them were vegetarian or organic.当时市面上的冷冻食品非常少，而且都不是素食或有机食品
There was a gap in the market.市场上有一个缺口
To be conscious of something means to beaware of it.意识到某事意味着意识到它。
Ed and Emma immediately saw the opportunity and launched their first product.Ed和Emma立刻看到了机会，推出了他们的第一个产品
It was a frozen pasta meal with a mix of vegetables and a delicious cream sauce.这是一个由蔬菜和美味奶油酱混合而成的冷冻意大利面
The market response was enthusiastic and profitable beyond their expectations.市场反应热烈，盈利的，超出了他们的预期。
Their product was an instant success.他们的产品立竿见影。
To their surprise it was soon being eaten by millions of people,not only vegetarians or those interested in organic foods.令他们惊讶的是，它很快就被数百万人食用，不仅是素食者或那些对有机食品感兴趣的人
It was being bought because it was easy to prepare and it tasted good.买它是因为它容易准备，而且味道很好。
And of course it was healthy.当然这是健康的
What was the market response to their first product? enthusiastic and profitable市场对他们的第一款产品的反应如何?热情的和有利可图的
They saw the opportunity and launched their first product.他们看到了机会，推出了第一款产品
To be more conscious of something means to be more aware of it.意识到某事意味着对它更有意识
Other products followed in rapid succession.其他产品纷纷跟进。
As a result, at the end of 5 years, the company was producing over 100 frozen meals.结果，5年后，公司生产了100多份冷冻食品
Since then they have increased the number of meals to over 150,including pizzas, sandwiches and snacks.从那时起，他们增加了膳食的数量到150多份，包括披萨、三明治和零食。
Their foods are carried by natural food stores and supermarkets throughout North America.他们的食物由北美各地的天然食品店和超市出售
People were willing to pay more for food that was free of harmful chemicals.人们愿意为不含有害化学物质的食物付更多的钱
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