学习要点
要点1
我们写邮件，备忘录，传真或信函时，我们的读者是我们的顾客。在写的时候我们需要为顾客提供好的服务...满足读者的期望。
读者期望找到
1. 我们写作目标的清晰陈述
2. 他们行动所需要的所有必要（但仅限于必要的）信息
3. 要做的具体行动
返回写作流程：用户的期望
要点2
写作流程是帮助我们满足读者期望并且获得我们想要的结果的一个步骤接一个步骤的指南。
写作流程含有五个阶段
这五个阶段是
计划
组织
打草稿
修订
编辑
返回写作流程：5个步骤
要点3
遵循写作流程我们将
满足读者预期
先做优先的事更有效率
有逻辑的组织我们的文档
修订文档直至清晰，简约和克制
编辑文档直到正确
请牢记，从手稿到最终版本将会包含很多很多的改变
返回写作流程：好处
介绍：欢迎
欢迎来到“为结果而写”课程，它能帮助我们提高英文写作技巧。
汇丰银行为它的亚太区雇员设计这套课程。汇丰的员工学习本套课程以改进她们在工作中写的邮件，备忘录，传真和信件。
汇丰知道英语事国际业务的语言。若我们也希望改善自己商务英语的写作技巧，汇丰也愿意为我们提供本课程。
若我们以前从未写过商务文档，我们会发现这套课程真是有用。即便我们熟悉商务写作，这套课程也能帮助到我们。
“为结果而写”将帮助我们写出摩登的风格。
介绍：本章内容
本章主要有两部分：
介绍
写作流程
介绍勾勒“为结果而写”课程的轮廓
它解释
我们将学什么（课程的目标和结构）
怎么学习课程和每一章节
写作流程介绍改善写作的一个步骤接一个步骤的过程。
它展示
读者预期
写作流程的阶段
写作流程的好处
开始：我们将学习什么
课程结束时我们将能写出这样的商务文档
组织的更好
更完整
清晰而简约
更克制
更正确
我们将能写摩登的商务英语
摩登的商务英语是...
"信息的写作方式让读者一读就懂."
Martin Cutts, The Plain English Guide, Oxford ,1995
介绍：如何学习本课程
本课程基于写作流程，写有效商务文档的一个步骤接一个步骤的过程.
因此，我们应该先从本介绍性的“起步”章节开始，然后依次学习剩下的其他9个章节。也即是完成本章后，学习第一课，第二课，等等。
为了取得好的效果，一次只学一章，并且一次完整的学完整个章节。也就是说，不要把一章劈成不同的部分，在不同时间学习。
在学习这个课程时我们需要一个记事本或者文件夹。几乎每一章，我们都要写点东西...或者修订以前写过的东西。因此我们需要保存我们所写过的每段文字的拷贝。
每一章都包含这些内容
概述
目标
学习活动
学习要点
总结（包括总结练习）
每章开始的概述和目标告诉我们将从该章学到什么。
每一章都包含很多我们要做的学习活动：回答很多问题和完成不少练习。若做完所有的活动我们学习效果最佳。我们需要笔和纸才能完成某些活动。把我们所有写过的都保存在练习本或文件夹里是很不错的做法。
每一章同样包含几个学习要点。每个学习要点总结我们在学习活动中学习或者练习的东西。要看每个学习要点，用鼠标点击打开（网页版的课程）。
在每一章左后，我们还可以把整章的所有学习要点打印出来，这样我们就有了我们在那一章所学到的重点记录了。
现在我们知道如何学习这套课程了。接下来学习写作流程吧。
写作流程：我们将学到什么
本章节介绍写作流程。写作流程是写有效商务文档的一步接一步的过程。
学完本节我们要能描述：
用户期望
写作流程的5个阶段
写作流程的好处
然而，在我们进入写作流程之前，我们需要知道关于读者的期望。
写作流程：用户期望
在读我们的邮件，备忘录，传真和信件的时候我们的读者期望些什么呢？
花点时间来做个冥想，假设我们作为读者，考虑下我们从作者想要或者期望些什么？
至少尝试想出3样以上，然后写出来。
冥想时分：作为读者我们对作者的期望
想看汇丰银行雇员的答案？
阅读来自一家金融公司的同一封信的两个版本，然后回答后面的问题，写下自己的答案。哪个版本更好读，更容易理解，为什么？
版本A
For your information please be advised that arrears at present subsist on your mortgage account in the sum of $120,000, with a further payment becoming due on 2 July. In view of the account being a mortgage account, we are not in a position to stop payments being debited for six months, and in order to prevent the account situation from deteriorating, it is necessary that payments are received each month which represent at least the interest charged. At present this amount is $1000 and therefore if you find it necessary to discuss this matter at length, please do not hesitate to contact me at your earliest convenience.
版本B
Thank you for your letter of 12 June 200X regarding your loan repayments. I would like to explain the situation.
The balance owed on your mortgage is $120,000. The next payment is due on 2 July. Unfortunately, you cannot stop payments for six months.
Therefore, to prevent the balance increasing, please pay at least the interest each month. At present, this is $1000.
If you would like to visit our office to discuss your financial situation, please call me on 234-5678.
I hope this information is helpful.
哪个版本更好读，更好理解，为什么？
回答：
写作流程：用户期望
版本B比版本A的信对读者更友好，为什么？
版本B的信里，作者
说明TA为什么写信和TA要读者做什么
把信息分隔成短的段落
使用短句
用简单和清晰的句子
用克制礼貌的表达
谨记，多数读者都是大忙人。他们想快速地知道我们信息里的要点。
To see another example of "reader-friendly" writing, go to the next screen.想看"读者友好"写作的另一个例子，请继续往下。
写作流程：读者期望
请看下面读者友好写作的另一个例子。
Bill Barnham wants to study a part-time course in finance. Before he enrols in the course, he needs some information from his employer, HSBC. Bill sends the following email message to Ms Teresa Chan, the Training Manager.
Read the message quickly. Then answer the questions below. Type your answers in the space provided.
After working at HSBC for eight years, I am now a Customer Services Officer. I am considering taking a part-time course in finance at the Open University next year.
I would like to know if HSBC recognises this course in its Professional Qualifications Programme.
The course covers both financial principles and banking practice. I believe it will help me improve my current performance and enhance my career prospects. I have enclosed a brochure which describes the course.
I need to enrol in the course by 5 March. Could you please let me know by 28 February whether or not the course is recognised?
问题：
Why is Bill writing to Ms Chan?
答：
What information does Bill give to Ms Chan so that she can respond quickly?
答：
What does Bill ask Ms Chan to do? And by what date?
答：
写作流程：用户期望
To check your answers, move your mouse pointer over the buttons below.
Why is Bill writing to Ms Chan?
答：
What information does Bill give to Ms Chan so that she can respond quickly?
答：
What does Bill ask Ms Chan to do? And by what date?
答：
学习要点1：
我们写邮件，备忘录，传真或信函时，我们的读者是我们的顾客。在写的时候我们需要为顾客提供好的服务...满足读者的期望。
读者期望找到
1. 我们写作目标的清晰陈述
2. 他们行动所需要的所有必要（但仅限于必要的）信息
3. 要做的具体行动
返回写作流程：用户的期望
If you want your writing to meet your reader's expectations and get results, your reader needs to
understand your document easily and correctly
respond to your document appropriately.
To find out how to achieve this every time you write, go to the next screen.
写作流程：我们为什么要用它？
Many writers think they are "bad" writers because their writing doesn't look "good" after their first attempt.
But, most first attempts at writing are "not good". This doesn't mean that most writers are bad. A first attempt is just one part of a process that, in the end, produces a "good" document.
To meet their readers' expectations and get the results they want, most good writers follow a five-stage process.
This process is called the Writing Process.
写作流程：5个步骤
The most important feature of the Writing Process is its five stages.
What do you think the five stages are? Please type your answers below.
A -> B -> C -> D -> E
A是：
B是：
C是：
D是：
E是：
要检查答案，往下看：
写作流程：5个步骤
What are the stages of the Writing Process?
Click the boxes below to see the stages.
A -> B -> C -> D -> E
A是：
B是：
C是：
D是：
E是：
These five stages are the most important feature of the Writing Process.
You can use this process to write any kind of business document.
学习要点2
写作流程是帮助我们满足读者期望并且获得我们想要的结果的一个步骤接一个步骤的指南。
写作流程含有五个阶段
这五个阶段是
计划
组织
打草稿
修订
编辑
返回写作流程：5个步骤
写作流程：好处
Good writers follow the five stages of the Writing Process to
meet their readers' expectations
get the results they want.
To learn more about the benefits of using the Writing Process, move your mouse pointer over the buttons below.
When you follow the Writing Process, you'll
1.
2.
3.
4.
5.
6.
学习要点3
遵循写作流程我们将
满足读者预期
先做优先的事更有效率
有逻辑的组织我们的文档
修订文档直至清晰，简约和克制
编辑文档直到正确
请牢记，从手稿到最终版本将会包含很多很多的改变
返回写作流程：好处
总结
You've now completed "Getting Started".
In the first section of "Getting Started", you learned
the purpose and structure of this course
how to study the course and each chapter in it.
In the second section, you learned
the reader's expectations
the five stages of the Writing Process
the benefits of the Writing Process.
In the rest of the course you'll learn - and practice - the strategies used in each stage of the Writing Process.
In Chapter 1, you'll study the first stage of the Writing Process: Plan.
See you there!
HSBC hopes that this course will help you and that you'll be able to use what you've learned.
a copy of all the Learning Points in this chapter.
To return to the HSBC website and download another chapter, click
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