21-呼浩-第二次作业#科研论文写作训练营#

1. 行文方向 & 核心故事性

2.论文的方法部分应包含哪些内容

采集的条件/情境

在哪里采集的

怎样的实验条件下(重要参数)

哪些权威资料

根据关键变量的数据是怎样收集以及收集的步骤/为了使数据完整，采取哪些有效措施

基于问题1进一步细化具体的研究问题，并列出每一个具体的研究问题/假设背后的逻辑链条，在此基础上列出相应的数据类型，来源，处理方法，预期结果

21-呼浩-第二次作业#科研论文写作训练营# 21-呼浩-第二次作业#科研论文写作训练营# 21-呼浩-第二次作业#科研论文写作训练营# 21-呼浩-第二次作业#科研论文写作训练营# 21-呼浩-第二次作业#科研论文写作训练营#

部分文献:

1.When celebrities count: Power distance beliefs and celebrity endorsements

2. The mirror effect: how celebrity narcissism is seducing America

3.Celebrities as human brands:an investigation of the effects of personality and time on celebrities’ appeal

4.Celebrity 2.0 and beyond. effects of FB profile sources on social networking advertising

5. A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects.

6. Assessing Celebrity Endorsement Effects in China - A Consumer -Celebrity Relational Approach

7.The mediating effects of presumed influences on Taiwanese Consumers’ Skepticism toward Celebrity Endorsed Advertising

8.Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble

9. The effectiveness of celebrity endorsements: a meta-analysis.

10.The vampire effect: When do celebrity endorsers harm brand recall?

11. Influencers on Instagram: Antecedents and consequences of opinion leadership