英译中，来自每日翻译

·英译中：

原文：

In December 2023, senior executives at East Buy claimed credit for writing the educational content that had become Oriental Select's signature style of reverse-sales marketing.

Yuhui's legions of fans were infuriated that others were taking credit for his work and internet forums went into meltdown in his defence. CEO Sun Dongxu publicly criticised the culture of fandom around his presenters, resulting in a 13% drop in share value.

Again, New Oriental were closely monitoring the situation and saw the opportunity in the adversity. It sacked East Buy's CEO and installed Dong Yuhui in his place.

The Chinese mainstream media were fascinated as to how an experienced businessman could be replaced by a social media influencer as the leader of a company. TV interviews and long-reads in the newspapers followed and Yuhui's celebrity was complete.

2024 has been marked by the launch of Yuhui's own channel 'Walking with Hui' with a total of 54.31 million people tuning into the first four hour livestream and taking over 100 million RMB in product sales.

译文：

2023年12月，东方甄选的高管声称，具有东方甄选特色的反向营销文案是他们写的。

董宇辉的众多粉丝对他人抢走其功劳感到愤怒，网络论坛上一片哗然，纷纷为其辩护。首席执行官（CEO）孙东旭公开批评围绕其主播的饭圈文化，导致东方甄选的股价下跌13%。

新东方再次密切关注事态发展，并从逆境中看到了机会。新东方免去了孙东旭的东方甄选CEO职务，并任命董宇辉为董事长文化助理。

一个有经验的企业家被一个社交媒体网红取代，成为公司领导，中国主流媒体对此非常好奇，纷纷报道。电视采访和报纸长篇报道接踵而至，董玉辉的知名度也随之大增。

2024年，董宇辉推出了个人的“与辉同行”频道，首次直播的四小时中共有5431万人观看，销售额超过1亿元人民币。