商务英语level5 unit2 part1 market po

Market dominance is how strong the company's brand services or products are compared to its competitors.

市场主导地位是公司的品牌服务或产品与竞争对手相比的强大程度。

Typically there are four types of market dominance categories.

通常有四种类型的市场支配类别。

Leader.

领导。

A market leader has the largest market share in its industry.

市场领导者拥有该行业最大的市场份额。

It holds a dominant position.

它占据主导地位。

Market leaders are often the first to develop new products and business methods.

市场领导者通常是第一个开发新产品和商业方法的人。

In order to maintain their position. Most market leaders invest heavily in research and development.

为了保持自己的地位。大多数市场领导者在研发方面投入巨资。

Challenger.

挑战者。

A market challenger has a strong position in the market, but not a dominant market share.

市场挑战者在市场中占据强势地位，但不是主导市场份额。

It may adopt aggressive strategies to increase its market share.

它可能会采取积极的策略来增加其市场份额。

Challengers can also increase their market share by focusing on areas that a market leader has overlooked.

挑战者还可以通过关注市场领导者忽视的领域来增加他们的市场份额。

What can a market leader do to maintain its dominance?

Market leaders often invest in research and development to maintain their market position.

What major Challenge do to increase its market share?

A challenger may adopt aggressive strategies to increase its market share.

In order to maintain their position. Most market leaders invest heavily in research and development.

为了保持自己的地位。大多数市场领导者在研发方面投入巨资。

One of the best strategies for challengers to gain market share is to introduce differentiated products.

挑战者获得市场份额的最佳策略之一是引入差异化产品。

Challengers need to adopt aggressive strategies to increase their market share.

挑战者需要采取积极的策略来增加他们的市场份额。

If they hadn't invested so heavily in research and development, they would have lost their position as a market leader.

如果他们没有在研发方面投入如此之多，他们就会失去作为市场领导者的地位。

A market leader has the largest market share in its industry.

市场领导者拥有该行业最大的市场份额。

Market  Dominance is how strong a company's brand services, all products are compared to its competitors.

市场主导地位是公司的品牌服务或产品与竞争对手相比的强大程度。

One of the best strategies for a Challenge to gain market share is to introduce differentiated products.

挑战者获得市场份额的最佳策略之一是引入差异化产品。

Follower.

跟随者

A market follower does not have a strong position in the market.

市场追随者在市场上没有强势地位。

It doesn't take risks and usually copies other companies products or strategies.

它不承担风险，通常会复制其他公司的产品或策略。

They do not focus on increasing their market share.

他们不专注于增加他们的市场份额。

But by adopting the best practices of other companies, they can maintain a stable position in the market.

但通过采用其他公司的最佳实践，他们可以在市场中保持稳定的地位。

  A nicher is a company that concentrates on a specialized market.

休闲是一家专注于专业市场的公司。

nichers typically provide products or services that are not offered by other companies.

措施通常提供其他公司不提供的产品或服务。

By establishing a niche, a company can avoid competition while making a profit.

通过建立利基市场，公司无法在获利的同时避免竞争。

How do you market followers maintain a stable position in the market?

By adopting the best practices of other companies, they can maintain a stable position in the market.

Rather than competing with market leaders, how do teachers try to make a profit?

Nichers aimed at being a big fish in a small pond instead of being a small fish in a big pond.

Which company has a dominant position within the market?

哪家公司在市场中占据主导地位？

A market leader has the largest market share.

市场领导者拥有最大的市场份额。

  Although it didn't have a strong position in the market, the company was still able to exist as a follower.

Is a company that concentrates on a specialized market.

New companies can find a niche market by identifying demands that are not being met by other companies.

新公司可以通过识别其他公司未满足的需求来找到利基市场。

Since followers don't have differentiated products or strategies, they normally have substantially less market share.

由于粉丝没有差异化的产品或策略，他们通常拥有的市场份额大大减少。

A market follower does not have a strong position in the market.

Although it didn't have a strong position in the market, the company was still able to exist as a follower.

虽然它在市场上没有强势地位，但该公司仍然能够作为追随者存在。