外刊阅读：Tech companies are launchin

随着手机性能不断增强，手机App的功能也越来越多。近年来又出现了一种新趋势——热门应用纷纷推出精简版。

Tech companies are launching 'lite' apps

by Abigail Ng

Facebook, YouTube, TikTok, Twitter and even LinkedIn have pushed out "lite" versions – smaller and simpler iterations（新版本） of their platforms – and that has everything to do with emerging markets.

TikTok 抖音国际版（其他几个都是国外的热门应用）
lite /laɪt/ adj. （软件）精简的
version /ˈvɜːʃ(ə)n/ n. 版本
platform /ˈplætfɔːm/ n. 平台
have everything to do with something 完全跟某事有关
emerging /ɪˈmɜːdʒɪŋ/ adj. 新兴的

With around 6.5 billion people living in developing economies, there's a lot of potential for technology firms to tap into – but they need to take a different approach because of technological limitations in those markets, according to analysts.

billion /ˈbɪljən/ n. 十亿
developing /dɪˈveləpɪŋ/ adj. 发展中的（指还不发达的）
economy /ɪˈkɒnəmi/ n. 经济、经济体
potential /pəˈtenʃ(ə)l/ n. 潜力
tap into 开发、发掘
approach /əˈprəʊtʃ/ n. 方法、途径
technological /ˌteknəˈlɒdʒɪk(ə)l/ adj. 技术的（由technology加后缀-ical变成形容词）
limitations /ˌlɪmɪˈteɪʃ(ə)nz/ n. 限制、局限
analyst /ˈænəlɪst/ n. 分析师

Users in the developing world typically use basic mobile phones, instead of larger or more advanced devices, but that poses a problem amid increasingly advanced apps. Aside from taking up space in devices, full versions of apps have many features that take time to load, while others gobble up large amounts of mobile data.

mobile /ˈməʊbaɪl/ phone 手机
device /dɪˈvaɪs/ n. 设备、装置
pose /pəʊz/ v. 引起、带来
amid /əˈmɪd/ prep. 在…中
increasingly /ɪnˈkriːsɪŋli/ adv. 越来越
app /æp/ n. （手机上的）应用程序
aside from 除了
take up 占据、填满
feature /ˈfiːtʃə(r)/ n. 特征、特点（这里指软件的某个功能）
load /ləʊd/ v. 加载
gobble /ˈɡɒb(ə)l/ up 吃掉
data /ˈdeɪtə/ n. 数据（这里指手机流量）

The prevalence（普及） of fixed-broadband internet access is also lower in developing countries, while mobile data continues to be expensive for users in those markets. "Smartphone penetration（市场渗透） has been growing quickly in emerging markets, but the limits on data consumption and connectivity can be challenging for users," said Jun Wen Woo, a senior analyst at IHS Markit.

broadband /ˈbrɔːdbænd/ n. 宽带网络（fixed-broadband指有线宽带，比如ADSL、光纤宽带等）
access /ˈækses/ n. 存取（数据）、使用
smartphone /ˈsmɑːtfəʊn/ n. 智能手机（由smart和phone组成）
consumption /kənˈsʌmpʃ(ə)n/ n. 消耗、使用
connectivity /ˌkɒnekˈtɪvəti/ n. 互连互通（这里指手机连网）
senior /ˈsiːniə(r)/ adj. 资深的、高级别的

To get around those issues and to attract users in emerging markets, technology firms have been launching "lite" apps, which take up less space on devices, have fewer features and use less data – while still trying to provide a similar user experience.

get around 绕过（问题）
launch /lɔːntʃ/ v. 发布（新产品等）

However, some functions are usually sacrificed. "Tech firms need to figure out that in this market, this particular feature of the application is the most used, or some of the other features are not needed," said Naveen Mishra, associate director for ICT at Frost & Sullivan. They can then cut out those features in order to make it lighter, he said.

function /ˈfʌŋkʃ(ə)n/ n. 功能
sacrifice /ˈsækrɪfaɪs/ v. 牺牲、舍弃
figure out 弄清楚
application /ˌæplɪˈkeɪʃ(ə)n/ n. 应用程序
associate /əˈsəʊsiət/ director 副主管
cut out 切掉、砍掉

Mishra said the concept for "lite" apps is that "less is more." An app won't be successful just because it is complex with many capabilities included, he said. In fact, a lighter app has a higher chance of more customers being able to use it, he added.

concept /ˈkɒnsept/ n. 概念
complex /ˈkɒmpleks/ adj. 复杂的
capability /ˌkeɪpəˈbɪləti/ n. 能力

There have been a growing number of downloads for "lite" applications in major developing regions, according to Sensor Tower, an app analytics platform. In India and Southeast Asia, TikTok Lite is the fifth most popular "lite" app, and it has been downloaded more than 35 million times in India and Southeast Asia since the start of this year.

major /ˈmeɪdʒə(r)/ adj. 主要的
analytics /ˌænəˈlɪtɪks/ n. 数据分析
India /ˈɪndiə/ n. 印度

In fact, while the full versions of apps still have more downloads, their "lite" equivalents are seeing a higher rate of adoption, according to Sensor Tower. Alex Malafeev, Sensor Tower's co-founder, said: "Lite versions of popular mobile apps should continue to outpace adoption of their fully featured counterparts in developing markets where constraints on data and the prevalence of lower-end devices are driving their popularity."

equivalent /ɪˈkwɪv(ə)l(ə)nt/ n. 等价物、等效物
rate /reɪt/ n. 速度、速率
adoption /əˈdɒpʃ(ə)n/ n. 采用、接纳（由adopt加后缀-ion变成名词）
co- 前缀，意思是“共同”
founder /ˈfaʊndə(r)/ n. 创办人（由found加上表示人的后缀-er）
outpace /ˌaʊtˈpeɪs/ v. 比…更快
feature /ˈfiːtʃə(r)/ v. 以…为特色（这里指具有某个功能）
counterpart /ˈkaʊntəpɑːt/ n. 对应的事物
constraint /kənˈstreɪnt/ n. 限制、约束
low-end 低端的
drive /draɪv/ v. 推动
popularity /ˌpɒpjuˈlærəti/ n. 流行、流行度（由popular加后缀-ity变成名词）

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