W7L5-商业基础-成本

1.你认为电商运营的成本包括哪些？在电子商务实际运营中发现有哪些利用价格去吸引消费者的方法？

一、１.折扣费用 2.雇佣工作人员 3.销售活动 4.生产成本 5.管理成本

二、1.打折售卖 2.低价处理 3厂家倒闭也要卖

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2.隐藏题目

我调查的是：Q币和游戏皮肤的成本     回答：1.设计成本 2.平台与软件的运营成本 3.服务器管理成本 4.人工成本 5.软件设计维护成本 6.广告成本

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3.英语文章

主旨：The paradox of value was observed and debated by classical economists. Adam Smith described what is now called the diamond – water paradox: diamonds command a higher price than water, yet water is essential for life and diamonds are merely ornamentation. Use value was supposed to give some measure of usefulness, later refined as marginal benefit (which is marginal utility counted in common units of value) while exchange value was the measure of how much one good was in terms of another, namely what is now called relative price.

链接：https://en.wikipedia.org/wiki/Price#Price_as_productive_human_labour_time

关键词：paradox of value价值矛盾

essential for对…是必不可少的

Use value使用价值

marginal benefit边际效益

marginal utility边限效用

exchange value交换价值

relative price比价，相对价格

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W7L6-商业基础-商业模式

1.选择一个你相对了解/感兴趣的商业APP，使用商业模式画布9个模块对其进行分析。

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2.英语文章

主旨：A business model describes the rationale of how an organization creates, delivers, and captures value,[1] in economic, social, cultural or other contexts. The process of business model construction is part of business strategy.

In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture.

链接：https://en.wikipedia.org/wiki/Business_process

关键词：business model企业模型

rationale理论的说明; 基本原理，基础理论; 根据

contexts 投资环境; 设备场境

business strategy经营战略

business process商务处理

target customers目标顾客