高品质产品发布的checklist以及有效工具

高品质产品发布的checklist以及有效工具

• Learning objectives
• Writing a customer problem statement：problem statement is a clear concise description of the problem and fills in the blank between what should be happening and what is actually happening. The simple formula to a problem statement is the following. X users need a way to do Y need because of Z insight. Problem statement

• Targeting the right audience: apply the jobs-to-be-done framework,即通过发掘用户的期望本质，来创造出新思想和新产品。 A landing page is a standalone webpage created for marketing campaigns. The core elements include the unique selling proposition, the hero shot, testimonials, the benefits, and the call to action

• Setting goals and metrics: Executive Team Goals; Sales Goals; Awareness Goals; Engagement Goals; Conversion/Acquisition Goals; Product Defect Goals; Customer support Goals; Miscellaneous Goals. Product Lauch Goals
• Identifying stakeholders: Identify the stakeholders and assemble and lead the product launch virtual task force team. Build and lead a virtual task force team

• Building your product launch team

• Creating a product launch checklist

• Balancing speed and quality

• Connecting with your market via social media: Great storytelling is creating powerful, emotional connections with TA. AAARRR Model: Awareness(引发注意), Acquisition(获取用户), Activation(激活用户，拥有良好体验), Retention(留存用户，不断使用你的产品), Revenue(收益), Referral(推荐引导其它人来使用你的产品)。

• Marketing your product with influencers： Make content People want to share. Let the influencer share your story. Social Media Platform: Youtube/Bilibili/Bloggers

• Holding a product retrospective