There is one kind of clothes shopper whose selections never leave the bag they come in. They know exactly what they want and they go in and get it ,often buying in bulks, and often with little regard for **whether ** this latest fashion even fit them. There are the fashion investors, and they are out to make money. Once, the only way to profit from fashion as a collectable item was to buy rare, vintage or antique garments in mint condition- an expensive business and still one which offers relatively risky returns. The modern way has collectors buying more mainstream fashion items that are in the shops now, in the knowledge that they will appreciate considerably over just a few years. The returns on fashion investments are not always massive, although estimates of a four hundred per cent return are **not ** uncommon. Certainly they are considerably better than the return offered by a high interest savings account and, for those who are experts, better than the stock market. The knowledge necessary for fashion investing means investors invariably work in the fashion industry. They often know what is going to catch on before the fashion press does and they know where and through whom products can be bought. They can spot what is disposable high fashion now but will go on to become a classic of its time in years to come, worth far more than they laid out for it originally.
有一种买衣服的人,他们的选择是当他们进入这个店里,他们永远不会离开手中的购物袋。他们明确的知道他们想要什么,并且经常进去购买,经常大量购买并不在意是否这些最新款是否适合他们。有一些时尚的投资者,他们是为了赚钱。曾今,唯一从时尚界赚钱的方法是通过收藏,去买一些完好无缺的稀少,复古的或仿古的服装-一个非常昂贵的生意,同时仍然有很多人提供相关的冒险回报。新的现代的方法有收藏者可以在商店中买更多主流时尚品,因为他们知道,这些商品会在短短几年内升值很多。在时尚投资中回报不总是巨大的,尽管400%的回报的估值并不罕见。当然他们是比银行储蓄利润好很多,对于这些专家来说,它比股票市场更好。时尚投资界需要的必要知识意味着投资者总在时尚界工作。他们经常能知道在时尚发布会之前知道会流行什么,他们知道可以在哪里买和通过谁可以买到的产品。他们能在早期发现现在是一次性的高级时尚,但是随着时间推移将会成为未来几年的经典之作,远比开始时候花费的钱来的值。
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