Frank W. Woolworth was born in Rodman, New York, in 1852. His family was very poor, and there was never enough to eat. Frank decided he did not want to be a farmer. He took a short business course, and went to work as a salesman in a large city.
1852年,弗兰克·W·伍尔沃斯出生于纽约州罗德曼。他的家庭非常贫困,总是食不果腹。弗兰克不想当农民。他参加了一个短期的商业课程,去了一座大城市当销售员。
Frank realized he had a natural skill for displaying goods to arouse people's interest, but he soon learned something more important. One day his boss told him to sell some odds and ends for as much as he could get. Frank put all these things on one table with a sign which said:FIVE CENTS EACH.People fought and pushed to buy the things and the table was soon cleared.
弗兰克意识到他有展示商品以引起人们兴趣的天赋,不过他很快就学到了更重要的东西。有一天,他的老板告诉他,尽可能多地卖掉一些小商品。弗兰克把所有这些商品放在一张桌子上,上面写着:每个五美分。人们争抢着买,桌子上的商品很快销售一空。
Soon afterwards, Frank opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. Once, for example, Frank went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24hours a day for a whole year. In this way, the price of the knives was cut down by half.
不久之后,弗兰克开了自己的商店,以5美分和10美分的价格出售商品。但在他成功之前,他还是学到了一课。那就是,如果你想通过销售低价商品赚钱,你必须直接从工厂大量购买。例如,有一次,弗兰克去了德国,订购了刀具。订单量非常大,这家工厂不得不在全年每天24小时运转。这样一来,刀具的价格就下降了一半。
By 1919, Frank had over 1,000 stores in the USA and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always worked hard and ran his business according to strict rules, of which the most important was: "THE CUSTOMER IS ALWAYS RIGHT."
到1919年,弗兰克在美国和加拿大拥有1000多家商店,并开设了伦敦的第一家商店。他赚了数百万美元,他的名字在全世界都很有名。他一直努力工作,并按照严格的规则经营业务,其中最重要的是:“客户永远正确。”
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