当人们一如往常地拿起手中的 iPhone 回复消息,又或是拿起 MacBook 开始办公的时候,会不会好奇它们是谁设计的呢?除了乔布斯之外,苹果的首席设计师乔尼·艾维功不可没。这位幕后功臣相当低调:他很少在发布会上露面,偶尔在苹果产品的介绍视频中担任旁白。而就是这样一位打造了苹果经典产品的设计师,如今却要离开苹果,自己成立新公司创业了,让人不免有些惋惜。
Jony Ive, designer who made Apple look like Apple, is leaving to start a firm
Jony Ive, Apple’s chief design officer and one of the most influential executives in the history of the Silicon Valley giant, is leaving the company.
乔尼·艾维是苹果公司的首席设计官,也是这家硅谷大公司有史以来最有影响力的高管之一。他将要离开苹果公司了。
Ive will depart this year to start his own design company, Apple said Thursday. Through his new firm, LoveFrom, Ive will continue to work on a wide range of Apple products, the company said.
苹果在周四称,艾维将在今年离职,以创立他自己的设计公司。苹果声称,艾维将会通过他的新公司 LoveFrom 继续改进各式各样的苹果产品。
Ive, who has worked at Apple for nearly three decades, was responsible for the look and feel of many iconic Apple products, including the iPhone and the iMac. He also helped design Apple’s new headquarters, a futuristic, flying-saucer-like glass building that has become one of the most distinctive structures in Silicon Valley.
艾维已经在苹果工作了快三十年,他曾负责过许多经典苹果产品的外观和手感,其中包括 iPhone 和 iMac。他也帮助设计了苹果的新总部大楼。那是一座极其新潮的、像飞碟一样的玻璃建筑,它已经成为了硅谷最特别的建筑之一。
Born and raised outside London, Ive joined Apple in 1992, when the company was nearing its lowest ebb. But Ive became a key player in the company’s revival after its founder Steve Jobs returned in 1997.
艾维在伦敦附近出生长大,他在 1992 年加入了苹果公司,那时,苹果正接近它最低潮的时期。但是在 1997 年,苹果创始人史蒂夫·乔布斯回到公司以后,苹果公司重新崛起,艾维在这个过程中扮演了重要角色。
“The difference that Jony has made, not only at Apple but in the world, is huge,” Jobs told Walter Isaacson, according to Isaacson’s biography Steve Jobs. “He understands what we do at our core better than anyone.”
根据华特·艾萨克森所著的传记《史蒂夫·乔布斯传》中的记录,乔布斯曾告诉艾萨克森:“乔尼所产生的影响是巨大的,他不仅影响了苹果,而且影响了世界。他比任何人都要理解我们所做的工作的核心。
Though he and Jobs came to represent the company’s unique approach to design, Ive always made a point of saying he was just one piece in the puzzle. “Innovation at Apple has always been a team game,” he told the Times.
尽管他和乔布斯成为了苹果独特设计理念的代表,艾维总是强调说,他不过是苹果团队中的一员。他告诉《纽约时报》:“苹果的革新一直以来都是团队合作的成果。”
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