为何而谈？
Why do we talk?
1.To persuade or get action.
2.To inform.
3.To impress and convince.
4.To entertain.
有话直说
Audiences are composed of busy people who want whatever the speaker has to say in straightforward language.
First
Give your example, an incident from your life.
-Build your example upon a single personal experience
A single personal experience that taught you a lesson you will never forget is the the first requisite of a persuasive action talk.
-Start your talk with a detail of your example
One of the reasons for starting your talk with the Example step is to catch attention at once.
-Fill your example with relevant detail
Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picturize it for the audience.
-Relive your experience as you relate it
The more action and excitement you can put into the retelling of your incident, the more it will make an impression on your listeners.
Second
State your point, what you want the audience to do
-Make the point brief and specific
Be precise in telling the audience exactly what you want them to do.
-Make the point easy for listeners to do
Speakers who give detailed action points are more apt to be successful in motivating their audience than those who rest upon generalities.
-State the point with force and conviction
Your request for action should be emphasized by vocal animation and directness.
Third
Give the reasono or benefit the audience may expect
-Be sure the reason is reletvant to the example
-Be sure to stress one reason——and only one
Your final words to the audience should be as clear-cut as the message on an advertisement in a national magazine.
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