商务英语 Level 6 Unit 1 Part 2 Voca

Vocabulary【E-Commerce Terms】

traffic
Traffic describes the number of people who visit a website or app.
It is the start of all transactions in e-commerce.
One way to make use of traffic is called conversion.

conversion
In e-commerce, a conversion refers to making a visitor into a paying customer.
Companies can try to increase their conversion rate by improving customer service or marketing.
The vast majority of visitors do not actually purchase anything.
So companies need to find ways to convert them into paying customers.

retention
A business's ability to keep its customers is called retention.
Businesses employ different strategies to retain customers.
For example, loyalty programs reward customers who make frequent purchases with coupons and discounts.

retention: 保留
employ: 使用

transaction
A transaction is an exchange of goods or services between a buyer and a seller.
In China, it's popular for customers to use their digital wallets to make transactions.

web analytics
Web analytics refers to the collection and analysis of website data.
It is used to analyze traffic and other data to provide a better user experience and increase transactions.
For example, a company can analyze its traffic after a marketing campaign to see if it increased.

Question

1. One way a company tries to keep its customers is through loyalty programs.
2. If a website is listed first by a search engine, its traffic will likely be high.
3. They needed advice on how to generate site traffic and increase sales.
4. In China, cash is being used less frequently in transactions due to alternative methods of payment.
5. Successful digital marketers need a strong knowledge of analytics to increase website traffic.
6. We used analytics to track the conversions from our latest marketing campaign.