![](https://img.haomeiwen.com/i4468742/1fd76958a29c5efc.png)
给大家看一段小鱼老师的高价值文案
![](https://img.haomeiwen.com/i4468742/ad87c89f0032f594.png)
其实这段文案小鱼老师是免费帮人写的,但经沟通后,了解到对方要的不仅仅是菜单文案,而是所有渠道上的文案。
![](https://img.haomeiwen.com/i4468742/12328524e3080568.png)
所以呢,做了一个打包价格,5万全部搞定。
那么如何用解决问题的思路与客户沟通呢?今天我们一起来学习
![](https://img.haomeiwen.com/i4468742/444db12f0e44e8e5.png)
![](https://img.haomeiwen.com/i4468742/fb8553e270652a0d.png)
答案揭晓:
![](https://img.haomeiwen.com/i4468742/21568edd77cc3097.png)
![](https://img.haomeiwen.com/i4468742/702d0b1547b64338.png)
![](https://img.haomeiwen.com/i4468742/eda89be484484478.png)
我们来分析一下以上需求:
![](https://img.haomeiwen.com/i4468742/9733db15cfdcdb90.png)
了解需求后。接下来,根据文案GPS大纲来收集信息
![](https://img.haomeiwen.com/i4468742/f5447f70feb203f1.png)
![](https://img.haomeiwen.com/i4468742/edc3208c200ab988.png)
![](https://img.haomeiwen.com/i4468742/d0bf2eb72f440328.png)
举个栗子:
![](https://img.haomeiwen.com/i4468742/6a9ab1502547ab9a.png)
![](https://img.haomeiwen.com/i4468742/0abdb31a4597bd4b.png)
![](https://img.haomeiwen.com/i4468742/6f9b7659b26d0f2e.png)
这里分享给大家一个确认任务的问题清单:
![](https://img.haomeiwen.com/i4468742/952e0da7ffa87c86.png)
![](https://img.haomeiwen.com/i4468742/39713c18c9ddfe82.png)
把任务确定清楚之后,就开始确定类型
![](https://img.haomeiwen.com/i4468742/b0bab3ff656e93c1.png)
![](https://img.haomeiwen.com/i4468742/2ac9c9a06e3c5d35.png)
![](https://img.haomeiwen.com/i4468742/1514ae4d049a931b.png)
![](https://img.haomeiwen.com/i4468742/055fc119ece7199d.png)
这么多问题,先处理哪一个呢?
![](https://img.haomeiwen.com/i4468742/6538531ca76f7ec8.png)
![](https://img.haomeiwen.com/i4468742/682a91ddd4cc6e10.png)
![](https://img.haomeiwen.com/i4468742/0b774035028e737f.png)
![](https://img.haomeiwen.com/i4468742/dc7afd52a981d7e1.png)
找到问题并分析原因,就是找到现状与理想之间的差距。
![](https://img.haomeiwen.com/i4468742/cf81e80c86cb8faf.png)
来看一个例子:
![](https://img.haomeiwen.com/i4468742/e61f43ca2582b621.png)
![](https://img.haomeiwen.com/i4468742/aaf15ce2b3aa3aed.png)
这时候,我们需要一个文案工作清单:
![](https://img.haomeiwen.com/i4468742/e055028d3f102345.png)
![](https://img.haomeiwen.com/i4468742/eae67431a908a9ec.png)
接下来我们来看一个案例:
![](https://img.haomeiwen.com/i4468742/71928e4ab3da54e5.png)
来为新品克宁定制一个文案工作表:
![](https://img.haomeiwen.com/i4468742/8d63d57ef9b45a04.png)
因此,写出高价值文案需要从一个更全面系统地视角去看问题,并且写出具体的文案方案。
我们回顾一下今天地重点:
![](https://img.haomeiwen.com/i4468742/64a62be6821ac704.png)
![](https://img.haomeiwen.com/i4468742/c2ce424a8dfc5323.png)
给大家布置一个小作业:
![](https://img.haomeiwen.com/i4468742/7cbe27a5996e2d7c.png)
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