22. Advertising aims to persuade people that buying a product will make them happier and it encourages consumers to associate certain brands with a higher status. Brands like“Armani”or”Mercedes”are status symbols.
广告总是想说服人们购买产品会给自己带来快乐，同时广告促使消费者把一些品牌和地位相联系起来。像“Armani”or”Mercedes” 就是地位的象征。
23.Advertising aimed at children should be controlled or even banned. Unhealthy foods should not be marketed in a way that attracts children and governments should censor false information or harmful products.
正对于孩子的广告应该被禁止，不健康的食物不能以吸引孩子的方式打广告。政府应该审查广告中的错误信息和有害的产品。
24. Famous sportsmen and women, for example, may endorse a particular brand of trainer or sportswear. In buying the product, the consumer may feel ‘closer’ to a person they admire.
比如，出名的运动员可能会代言一种运动鞋或运动服。买了这些商品，消费者会觉得他们离自己崇拜的人更近了。
25. It is often the case that consumers buy products on impulse simply because of the way they are displayed. In supermarkets, for example, snacks are often situated by the checkout to tempt those who are tired and bored with queuing.
这样的事情经常发生，消费者冲动性的购买商品仅仅是因为商品被摆放的方式。比如，超市里的小食品通常被放在收银台旁边，这样可以诱惑那些排队无聊的人购买。
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