如何成为一名获客专家 | 荐文 2018 #11

每周，我都会从几十乃至上百篇产品相关文章中挑选几篇我认为值得一读的，发布在这里。通常是英文，也时有中文。覆盖产品、UX、增长、心理等等我认为一个产品经理应该了解的领域。纯粹按个人口味挑选。

《How To Become A Customer Acquisition Expert》

如何成为一名获客专家？得先成为一个营销领域的 T 字型人才——从 SEO 到内容营销到心理学应用到理解用户体验到……要有通识，但更重要的是在一两个领域深耕。最好认准一个新兴平台并开始琢磨和实践，三四年后就会开始吃香。这个战略思路靠谱：

If you are one of the early players in a new channel that becomes popular, it will accelerate your career. Being early positions yourself as an “expert.” For a period of time while the industry catches up, there will be low supply, but high demand of people like you. This puts you in a position of many options with negotiating leverage.

（下面还有几篇产品好文，不过，我决定测试一下简书的付费文章流程，嘿嘿）