All of us have way too much complexity in our lives, too many devices, our kids, going a million different places at work. We have all kinds of things that we are supposed to be doing and realizing is there a way to be simple? And then noticed that some of , I think, most efficient people are actually simple.
We started studying companies and their product development processes, and we realized that there were companies that had these very complicated product development processes. And what would happen was they would do the wrong product really efficiently.
What are we really trying to achieve here? Is it revenue? Is it growth? Is it notoriety? So what’s the underlying business objective we are trying to achieve? And so profitability and growth, for example, would be two different things. What’s harder to figure out is what the bottleneck process, what’s repeated thing we often do really keeps us from achieving that objective.
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