#11 — Why You Can't Resist Paying Attention to Food, Sex, or Danger
人天生需要关注食物、性、危险，自己也抗拒不了，这是原始生存本性
#12 — When it comes to technology, you definitely "act your age"
在科技的使用上，人们的表现能很好地真实的年龄，不同年龄在很多方面都很不同
#13 — Want To Change a Habit? Use Fun, Surprise, and a Crowd
如果想改变一个习惯，要用有趣和有惊喜的方法，或者“随大流”
#14 — Reading Text Online Is Not Fun
上网阅读无趣，而且由于光线问题，容易让眼睛疲惫
页面设计建议：
Break the text up into chunks
将内容分块
Use a font that is easy to read， Use a font size that is easy to read
使用易读的字体和合适的大小
Use black text on a white background or close to that
使用“白纸黑字”或者近似搭配
Make the content worth it
最重要的是让内容值得阅读
#15 — If You Use Social Media Without Laughter You Aren't Being Social
如果社交媒体没有给你带来笑声，那么使用时也就没有了“社交”属性
摘选几个小的研究结论：
Laughter is for social communication: We rarely laugh when we are alone. We laugh 30 times more often when we are with others.
和别人在一起发出笑声的次数是单独呆着的30倍
Laughter is contagious: We will smile and then start laughing as we hear others laugh
笑声会传染
Most laughing occurs by the person who is speaking, not the person who is listening. The person who is speaking laughs twice as much.
大部分笑声是说话的人发出的，而不是听众，另外讲话时发出笑声的次数会是其他时候的两倍
Women laugh more than twice as much as men.
女人比男人笑的多……
Laughter denotes social status. The higher up on the hierarchy you are in a group, the less you will laugh.
笑声能显示出社会地位，地位越高的，笑声越少……（社会地位低的人好开心啊）
#16 — The Ability To Delay Gratification Or Not Starts Young
人都能先天有或后天获得自制力（小孩除外），自制力强的人在生活的各个方面比不自制的人表现得更优秀
#17 — Your Unconscious Knows 1st
人的无意识/直觉先于意识作出判断
#18 — What People Look At On a Picture Or Screen Depends On What You Say To Them
人能在图片或者电脑屏幕里能看到什么，取决于你告诉了他们什么（eye tracking technology ）
#19 — It's a Myth That All Capital Letters Are Inherently Harder to Read
大写字母是否可读性差仍然是个迷
#20 — Your Attention Is Riveted By Pictures Of People
人们的注意力会被人类的照片吸引
设计建议：
Use pictures to capture and hold attention at your website. For the most effect, use pictures that are close-up shots and where the person is looking right at the camera。
网站可以通过人的照片吸引浏览者的注意力，用正面和眼睛直视照片，是最有效的
If you want people to look at something in particular on the page besides the picture, then have the person in the photo “looking” at that spot on the page.
如果你想要浏览者在网页上注意到某个元素，可以在旁边放一张视线看向该东西的人的照片即可
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