Advertising Basic

M: the manager   S: Male staff   F: Female staff

M: So, to be brief, Pearl soups has been looking for an agency to launch the digital campaign for its new organic products. And next week we will be meeting their team to peach our ideas. 

ps:所以，简单地说，珍珠汤一直在寻找一个机构，为其新的有机产品发起数字化运动。下周我们将与他们的团队会面，讨论我们的想法。

brief短时间的; 短暂的; 简洁的; 简单的; 过短的; 暴露身体的; 任务简介; 指示; 案情摘要; 委托辩护; 辩护状; 给指示; 向介绍情况; 向提供案情摘要

Pearl珍珠; 人造珍珠; 像珍珠之物

soups汤; 羹; 使振作; 打扮; 竖起; soup的第三人称单数和复数

has been已经

agency服务机构; 代理机构，经销机构; 专门机构

launch开始从事，发起，发动; 上市，发行; 使下水; 发射; 下水; 上市; 发起; 大型汽艇; 机动大舢板; 交通艇

next week下周; 缩写词为N/W

peach桃; 桃子; 极好的人; 特别漂亮的东西; 桃红色; 粉红色; 粉红色的;

F: Awesome! Pearl Soups owns what, like 10 percent of the skincare market? 

ps:令人惊叹的！珍珠汤拥有什么，比如10%的护肤品市场？

Awesome令人惊叹的; 使人惊惧的; 很困难的; 难得吓人的; 很好的

Pearl珍珠; 人造珍珠; 像珍珠之物

owns拥有，有; 承认; own的第三人称单数和复数

percent百分之…

skincare皮肤护理

market集市; 市场; 商场; 交易; 买卖; 交易量; 商品的销售地; 行销地区; 消费群体

M: Yeah, it’s a huge opportunity. But before I have the creative team start working on concepts and designs,I first want us to brainstorm our strategy and how we could execute it. Pearl has given us a brief report including their target audience and business goals for this product. 

ps:是的，这是一个巨大的机会。但在我让创意团队着手概念和设计之前，我首先想让我们集思广益，讨论我们的战略以及如何执行战略。珀尔给了我们一份简短的报告，包括他们的目标受众和该产品的商业目标。

Yeah是的; 对

working on致力于；作用于；继续工作

brainstorm突然神志不清; 脑猝病; 集中各人智慧猛攻

and how<美>非常，很

execute处决，处死; 实行; 执行; 实施; 成功地完成

target audience目标观众; 目标受众

goals for得分数；进球数

S: Okay, it says they want to build an awareness among women in their twenty’s who are interested in the organic lifestyle.

F: Well, if that’s the target audience ,we should focus on social media, since that’s where most of them spend their time. 

S: Right, and Pearl already has a massive social media following cross all the major platforms. Their biggest following is on Weface, where they’ve got 8 million followers. And their second biggest is on Chatline, where they have 7 hundred thousand.

ps:是的，Pearl已经拥有了一个庞大的社交媒体，覆盖了所有主要平台。他们最大的追随者是Weface，在那里他们有800万追随者。他们的第二大网站是聊天室，那里有70万人。

Pearl珍珠; 人造珍珠; 像珍珠之物

massive巨大的; 大而重的; 结实的; 非常严重的

social media社交网络媒介

platforms站台; 月台; 讲台; 舞台; 平台; platform的第三人称单数和复数

biggest大大; 给人印象深地; 大的，巨大的; 年龄较大的; 重大的; 严重的; big的最高级

followers拥护者; 追随者; 信徒; 爱好者; 仿效者; follower的复数

Chatline热线电话交谈服务; 热线电话色情交谈服务

they have他们有; 他们刚点了吃的; 他们在家吃早餐

hundred一百; 许多; 大量; 100到999间的数目; 百位数

thousand一千; 数以千计的; 成千上万的; 许许多多的; 1 000到9 999

F: That’s great! Any kind of content that we post for Pearl were already have good visibility. What is their content like on each platform? 

ps:太好了！我们为Pearl发布的任何内容都已经有了很好的可见性。他们在每个平台上的内容是什么样的？

kind of稍微; 有几分; 有点儿

content所容纳之物; 所含之物; 内容; 目录，目次; 主题，主要内容; 满意; 满足; 愿意; 知足; 使满意; 使满足

post邮政; 邮递; 邮寄; 邮寄的信函; 邮件; 收集邮件的时间; 邮班; 寄; 把投入邮筒; 投递; 把…放入

Pearl珍珠; 人造珍珠; 像珍珠之物

werebe 的过去时复数和第二人称单数形式; 有时代替 was，用于条件从句、动词 wish 之后等

already已经; 早已; 已经，都

each各自，各个，每个

platform站台; 月台; 讲台; 舞台; 平台; 把…放在台上; 为…设台; 演讲

S: If you look at their Weface and Chatline pages, you’ll see their mini post photos and their content’s identical are across both platforms.

ps:如果你看看他们的Weface和Chatline页面，你会发现他们的迷你贴子照片和内容在两个平台上都是一样的。

look at看; 考虑

Chatline热线电话交谈服务; 热线电话色情交谈服务

pages页，面，张，版; 页面，版面; 历史篇章，历史篇页; 呼叫; 用传呼机传呼; page的第三人称单数和复数

mini同 mini-skirt; 迷你短裙

post邮政; 邮递; 邮寄; 邮寄的信函; 邮件; 收集邮件的时间; 邮班; 寄; 把投入邮筒; 投递; 把…放入

photos同 photograph; 照片; 相片; photo的复数

identical完全同样的; 相同的; 同一的

across从一边到另一边; 横过; 宽; 从…的一边向…; 在对面; 在对过; 从…一边到另一边; 在…对面; 在…对过; 在上

both两个，两个都; 不仅…而且…; …和…都

platforms站台; 月台; 讲台; 舞台; 平台; platform的第三人称单数和

F: But different types of content perform better on different platforms, right?

S: Yeah. In the work I’ve done, users on Weface have tended to share videos much more than photos. But on Chatline, there’s been more users’ engagement was images. 

F: So we could develop unique content for each platform. For example, we could do a series of videos for Weface, but photo campaign for Chatline. 

M: These are good ideas, but not every woman in Pearl’s target audiences  following their social media accounts. What can we do to reach those potential customers, who have followed them on social media yet? 

S: Well, social media also has paid advertising features, which we have succeeded with in the past. Platforms like Weface have paid features that allows to identify any user we want based on their data. For example, we could target users in major US cities, who follow organic lifestyle blogs, or even growth competitors.

ps:好吧，社交媒体也有付费广告功能，这在过去是成功的。像Weface这样的平台有付费功能，可以根据他们的数据识别我们想要的任何用户。例如，我们可以瞄准美国主要城市的用户，他们关注有机生活方式博客，甚至是增长型竞争对手。

social media社交网络媒介

succeeded达到目的; 实现目标; 办到; 做成; 成功; 有成就; 有作为; 接替; 继任; 随后出现; succeed的过去分词和过去式

in the past在过去

identify确认; 认出; 鉴定; 找到; 发现; 显示; 说明身份

based on以……为基础；在……基础上，以……为依据

For example例如;比如

organic有机的; 不使用化肥的; 绿色的; 有机物的; 生物的; 器官的; 器质性的; 官能的

competitors竞争者，对手; 参赛者; 竞赛者; competitor的复数

F: It’s the fastest way for a company to expend its rich. 

M: Alright, we are of to a great start. Tomorrow I’ll arrange a meeting with the creative team to share the strategy and get them working on their ideas for the content. So, please prepare a short summary of what we’ve discussed today. Then we can start getting into the nuts and bolts of the pitch.

ps:好吧，我们有一个很好的开始。明天我会安排一次与创意团队的会议，分享策略，让他们为内容制定想法。所以，请准备一份我们今天讨论的简短摘要。然后我们可以开始进入螺距的螺母和螺栓。

Then当时，那时; 到那时，届时; 然后; 接着; 其后; 后来; 那么; 因此; 既然如此; 当时的

start开始，着手，动手; 发生，开始进行; 开动; 发动; 启动; 开头; 开端; 开始; 起始优势; 良好的基础条件

getting获得；得益; 收到; 接到; 获得; 得到; 挣得; get的现在分词

into到…里面; 进入; 朝; 向; 对着; 撞上; 碰上

pitch场地; 球场; 程度，力度; 最高点; 音高; 用力扔; 投; 抛; 将投给击球

S: Great! Can’t wait to get started on this. 

F: Yeah, I feel I won’t be sleeping much for the next few nights, but I’m super excited!

Questions:

1.Why is working with Pearl Soaps a big opportunity?

they have a high market share

2.Who is Pearl Soap's target audience for their new target?

 young women

3.How large is Pearl's following on social media?

 it's extremely large

4.Why will their content have good visibility?

 pearl has a large social media following

5.By using paid advertising, Pearl Soaps could reach some potential customers.

6.How does paid advertising target users?

 it analyzes their user data

7.Why does she feel like she won't get a lot of sleep this week?

they will pitch to Peal Soaps next week