Qualities of Good Ads

Every advertisement should contain certain qualities.

Here are some qualities of good ads.

memorable

A memorable advertisement is easy to remember because it is special or unusual.

Even if an advertisement is strange, as long as customers can remember it, they're more likely to buy from the company.

Advertisers use music, design, and interesting stories to try to make their ads memorable.

persuasive

A persuasive advertisement gives strong and effective reasons for why a customer should buy a product or service.

For example, a make-up advertisement may try to persuade customers by saying using the make-up will give them more confidence.

Advertisers and companies invest heavily in market research in order to understand how to persuade their target market.

entertaining

An entertaining advertisement uses humor to make the audience laugh.

An example of an entertaining ad would be a talking dog discussing its favorite brand of dog food.

The more entertaining an ad is, the more likely it is to go viral, which helps to build awareness of a brand.

ps:广告越有娱乐性，就越有可能传播出去，这有助于树立品牌意识。

more更多的，更大的; 更; 更强，更多; many的比较级; much的比较级

entertaining有趣的; 娱乐的; 使人愉快的; 招待，款待; 使有兴趣; 使快乐; 娱乐; 心存，怀有; entertain的现在分词

more likely适当的; 有希望的; 很可能的; 很像真事的; 多半

go viral像病毒一样传播开来

which哪一个; 哪一些; …的那个，…的那些; 那个，那些

helps帮助; 协助; 援助; 改善状况; 促进; 促使; 搀扶; 带领; help的第三人称单数

build建筑; 建造; 创建; 开发; 逐渐增强; 体形; 体格; 身材

brand品牌; 类型; 烙印; 丑化，败坏名声; 给打烙印

inspiring

An inspiring ad uplifts and energizes its audience.

ps:一则鼓舞人心的广告使观众振奋起来，充满活力。

inspiring鼓舞人心的; 激励的; 启发灵感的; 激励; 鼓舞; 赋予灵感; 引起联想; 启发思考; 使产生; inspire的现在分词

uplifts提高; 抬高; 增长; 增加; 振奋; 鼓舞; 隆起，上升; 鼓励; 激励; 使振奋; uplift的第三人称单数和复数

energizes使充满热情; 给增添能量; 为…提供电力; 使通电; energize的第三人称单数

audience观众，听众; 观众，读者; 会见; 觐见; 进见

For example, a famous athlete or CEO may appear in an ad to deliver an inspiring message to the audience.

This inspiration can create the mindset that the audience will excel in a certain area after purchasing the product.

ps:这种灵感可以创造一种心态，即在购买产品后，观众会在某一领域表现出色。

inspiration灵感; 启发灵感的人; 使人产生动机的人; 鼓舞人心的人

create创造; 创作; 创建; 造成，引起，产生; 授予; 册封

mindset观念模式; 思维倾向

audience观众，听众; 观众，读者; 会见; 觐见; 进见

excel in在…方面胜过，擅长

area地区，地域; 地方，场地，区; 区，部位

after在…后; 表示反复不断或一个接着一个; 跟随; 追赶; 在后面; 在…以后; 后来; 以后; 后来的; 以后的

purchasing购买; 采购; 买; purchase的现在分词

product产品; 制品; 产物，生成物; 产儿; 产物; 结果

touching

A touching ad connects with audiences through feelings of happiness, hope, or sympathy.

For example, a father who doesn't have any money saves up for months to buy his daughter a doll she really wants for Christmas.

Watching the father do everything he can to make his daughter happy may be very touching.

Touching ads help a business to close a deal if they can capture consumers' minds and hearts.

ps:触动广告如果能抓住消费者的心，就能帮助企业达成交易。

ads广告; ad的复数

help帮助; 协助; 援助; 改善状况; 促进; 促使; 搀扶; 带领; 有助益的东西; 有用

business商业; 买卖; 生意; 商务; 公事; 营业额; 贸易额; 营业状况

close a deal达成协议

capture俘虏; 俘获; 捕获; 用武力夺取; 攻取; 攻占; 夺得; 赢得; 争得

consumers消费者; 顾客; 用户; consumer的复数

minds头脑; 大脑; 思考能力; 智慧; 思维方式; 聪明人; 富有才智的人; 对烦恼，苦恼，焦虑; 介意; 不关心; 不在意; 不考虑; mind的第三人称单数和复数

hearts心; 心脏; 胸部心脏的部位; 内心; 心肠; 爱心; heart的第三人称单

Questions:

1.The under Armor ad was memorable because of the icon as well as the storytelling.

2.The AirBnB commercial persuaded customers that using its service will give them a better traveling experience.

3.Subaru released an entertaining ad of a dog driving a car.

4.A persuasive advertisement might say its product will increase the customer's confidence.

5.Nike has an inspiring ad of disabled athletes competing in the Olympics.

6.I just saw touching ad from Liulishuo that shows the app helping students learn English in poor areas of China.

7.An example of a touching ad might be a poor father buying a holiday gift for his child.