题目：
In their advertising, business nowadays usually emphasis that their products are new in some way. Why is this? Do you think it is a positive or negative development?
写作思路
// 原因2： 引起老用户尝试新品的兴趣 来留住用户
// 原因 1： 用新的科技 加强产品的功能 来带来新用户的增长
// 优点： 1. 加强产品的良心竞争 2. 鼓励创新氛围 3. 带给消费者更好的体验
第一次写
There is a noticeable phenomenon that advertisements for a product with new features display at a conspicuously increased rate. The essay aims to explore the underlying reasons and advantages of the phenomenon.
Firstly, state-of-the-art products can effectively attract new clients. with the rapid development of science and technology, tons of industries have undergone revolutionary changes, which brings customers more creative and powerful items. So that in order to use latest technology, people tend to give up their old and traditional product. For example, Apple corporation always can break the mould and announce several latest and splendid features for their latest iPhone in the Apple product release conference annually, which beats traditional mobile dominator, Nokia. As a result, sheer volume of people give up Nokia and become the fans of iPhone, which culminates in exploding sales of iPhone.
Secondly, fashionable gadgets with something new are likely to arouse consumers’ curiosity, which could effectively put old buyers off from generating aesthetic fatigue. For example, KFC releases new kind of hamburger constantly to keep their competitive force in the fast food market. When people see a hamburger with a taste they never eaten, they are fond of trying it. This strategy can help continuously retain the old customers and prevent company going under during facing up to increased competition.
Admittedly, it is a positive development to design new idea in their products. On the one hand, it brings benefits to the atmosphere of creativity which can bring customers better experience. On the other hand, it can encourage entrepreneurs to decide on a bolder move and seek to invent a technical breakthrough with a colossal investment on R&D center so that promotes the progress of science and technology.
In conclusion, attracting new clients and retain old customers are the major reasons why business emphasis so much on their new products. And this phenomenon actually is beneficial to both costumers and whole industries.
第二次写
There is a noticeable phenomenon that advertisements for a product with new features display at a conspicuously increasing rate. The essay aims to explore the underlying reasons and I think this is a positive trend that benefits manufacturers as well as consumers.
Firstly, state-of-the-art products can effectively attract new clients. With the advancement in science and technology, tons of industries have undergone revolutionary changes, which brings customers more creative and powerful items. Consumers have taken existing techniques for granted, so manufactures have to constantly come up with something new in order to appeal people to update their devices. For example, Apple corporation always can break the mould and launch several latest and cutting-edged features for their latest iPhone in the Apple product release conference annually. As a result, sheer volume of people give up Nokia and become the fans of iPhone, which culminates in exploding sales of iPhone.
Secondly, fashionable gadgets with something new are likely to arouse consumers’ curiosity, which could effectively put old buyers off from generating aesthetic fatigue. For example, KFC releases new kind of hamburger constantly to keep their competitive force in the fast food market. When people see a hamburger with a taste they never eaten, they are fond of trying it. This strategy can help continuously retain the old customers and prevent company from going under when facing up to increasing competition.
Admittedly, it is a positive development to design new idea in their products. On the one hand, it brings benefits to the atmosphere of creativity ,which can bring customers better service experience. On the other hand, it can encourage entrepreneurs to decide on a bolder move and seek to invent a technical breakthroug with a colossal investment on R&D center, which results in the progress of science and technology.
In conclusion, attracting new clients and retaining old customers are the major reasons why business emphasis so much on their new products. And this phenomenon actually is beneficial to both costumers and whole industries.
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