和谈恋爱一样，当客户打开你的页面就像是掀开了另一半的面纱，如果是一张没有吸引力的“面孔”，那怎么能和客户继续“交往”呢？“勾引”客户大作战，只需6步！
Just as falling in love with someone, when customers open your personal
page, it’s like to open the veil of other half. And if your “face” is
without any attraction, how can customers keep relationship with you? So
struggling to “seduce” your clients, it only needs six steps.
1、内页产品内容是决定性因素，内容为王Content is a determining factor, so content is king!
首页结构布局清晰，导向性明确即可！如今网络宣传绝大部分是通过搜索引擎来引流，而搜索产品关键词直接会进入产品内页而不是首页，决定性因素是产品内页的处理！产品内页，实际上就是图片、描述的处理，PS已经是外贸的基本技能之一，简单的处理图片必须手到擒来！
First, the structural layout should be clear and content should be more oriented. Nowaday most network propaganda attracts flow rate by search engine, and when you search for key words of products, you will enter the inter page of products but not the home page，the determining factor is the disposal of inner page of product. Actually, the inner page of product is the disposal of pictures and descriptions, PS has been a basic skill for foreign trade workers and handling some simple pictures should be faster and without any interference.
2、关键词选择要引流和精准相结合The selection of key words should combine attraction of flow and precision.
关键词按照大小涵盖范围，我们分为几，例如A是我们的精准关键词，B直接包含A产品，C又包括B，按照关系维度，B是A的一度关系，C是A的二度关系，引流的时候可以用我们精准词的一度关系进行！ 因为流量一定程度上显示出了网站的受欢迎程度，而这个因素也是google衡量网站的一个标准。核心关键词，就是为了引流！
Key words cover an area of size, including several layers. For example, A is our accurate key word, B includes A, C includes B, according to the relationship between dimensions, so B and A have the direct relationship, C and A have the indirect relationship. Therefore, we can use the direct relationship of some accurate words to attraction clients. Because to some extent the rate of flow is a standard to judge the popularity of a website, and it’s also a standard to evaluate a website of Google. The key word is to attract the flow!
3、建立第三方统计系统Set up statistical system of the third party
这个可以分析你的网站流量来源，让你清清楚楚地知道哪些流量有效，哪些流量无效，哪个渠道更多，哪个渠道最有潜力，这是考核宣传效果的一种手段，同样也为之后的宣传安排提供了参考。
You can use this system to analyze the source of your website flow and make you clearly know which flow is useful and which is non-useful, which channel you can get more flow, and which channel can be more potential, this is a method to check propagandist effect and also offers a reference for later arrangement.
4、把公司宗旨、服务、优势和文化糅合到产品内页中。Mix company’s purpose, service, advantages and culture together with the inner page of products
内页是决定性因素，有说服力，有诱惑力的东西都糅合到内页里面，而不是让客户在看完你的产品之后再去寻找你的优势！在产品介绍中，会更有说服力，而不像是口号一样，干巴巴的，没有营养！
Inner page is a determining factor. Put the persuasive and attractive things into inner page，but not put your advantages behind products when customers browse your web! So as for product’s production, it will be more persuasive.
5、除非是核心机密，否则优势尽量展现，而不是等客户询问。As far as possible to show your advantages unless top secrets, but not waiting for clients’ inquiries
这是一个眼球经济时代，你的宣传里看不到任何亮点，或者你的宣传被同行比得如同烂泥糊不上墙，客户还会找你咨询吗？你还有机会展现你的优势吗？
This is the“eyeball economy” times, if your promotion cannot find any highlight or overshadowed by your competitors, are there any customers asking you for inquiry? Do you have any chance to show your advantages?
6、功能性永远是主题，差异性永远是利器。Functionality is the eternal theme, difference is always an effective weapon
展现产品的时候需要展现产品特性，产品的特性实际上就是功能性，客户买这个产品是为了其价值，价值如何表现呢？就是功能性！
Showing products need to show its character, actually character is the functionality while customers buy it for its value. So what’s the value? It’s the functionality.
差异化方面往往是通过以往的经验来积累，不同的客户就能获知很多特殊的要求点，而这些要求点在我们这里实现，一方面说明了我们的实力，另一方面就是差异化的表现。
Difference tends to be accumulated by previous experiences. Different customers have different special demands and it is us that make these demands come true.To some extent, it not only shows our strength, but also the performance of the differences.
网友评论