Details of the plans are sketchy but it appears Apple will be launching a new platform for news publishers with paywalls – the Wall Street Journal is in, New York Times and Washington Post are not – and announcing a series of new TV deals and original programmes that will put it head to head with Netflix, Amazon, Hulu and their rivals in streaming media as they fight it out to be the new kings of Hollywood.
Rivals in streaming media try to drive the Apple out of the Hollywood.
sketchy 粗略的，不明确的.
news publishers 新闻出版者
original programmes 原创节目
6. head to head 针锋相对
7. rivals 对手
8. streaming media 流媒体（爱奇艺，优酷，腾讯视频就是流媒体）
（Netflix, Amazon, Hulu网飞，亚马逊，呼卢）
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