SUS2019 YC创业课 九种商业模式和重点指标
从投资人的角度看创业公司的商业模式分类，以及不同商业模式下所重点关注的指标，备查吧
商业模式-收入方式-关注指标
The best way to think of metrics is how do you plan to charge your users, which is the business model.
- ENTERPRISE
An enterprise company sells services or software to other businesses on a single-license basis. These contracts have fixed terms, designated contract values, and come up for renewal at the end of the term.
指标：合同总金额、用户数、收入
- SaaS
A SaaS (software-as-a-service) company sells subscriptionbased licenses for a cloud-hosted software solution.
指标：MRR月重复性收入、ARR年重复性收入、GROSS MRR CHURN月流失收入比、获客成本CAC
ARR literally stands for annual recurring revenue. Recurring is the most important word.
- SUBSCRIPTION
A subscription company sells a product or service, usually to a consumer, on a recurring basis.
指标：MRR月重复性收入、MRR CMGR月重复性收入复合增长率、GROSS USER CHURN月流失用户比、CAC
- TRANSACTIONAL
A transactional company enables a financial transaction on behalf of a customer and collects a fee (usually a percent of the underlying transaction).
指标：GROSS TRANSACTION VOLUME总交易额、NET REVENUE抽水额、USER RETENTION留存率、CAC
- MARKETPLACE
marketplace company acts as an intermediary in the sale of a good or service between sellers and buyers, generally collecting a percent of the total transaction value.
指标：GMV 总交易额、NET REVENUE抽水额、NET REVENUE CMGR抽水额复合增长率、USER RETENTION留存率、CAC
- E-COMMERCE
An e-commerce company sells physical goods online. Generally, e-commerce companies manufacture and inventory those goods.
指标：MONTHLY REVENUE 月收入、REVENUE CMGR收入复合增长率、GROSS MARGIN盈利收入比、CAC
You track monthly revenue. Notice there's no recurring, no subscription, it's just revenue.
- ADVERTISING
An advertising company offers a free service to consumers and derives revenue entirely, or predominantly, from advertisers. Common advertising companies include social networks and content sites.
指标：DAU、MAU、PERCENT LOGGED-IN登录比例
- HARDWARE
A hardware company sells physical devices to consumers or businesses.
指标：MONTHLY REVENUE 月收入、REVENUE CMGR收入复合增长率、GROSS MARGIN盈利收入比、CAC
- USAGE-BASED
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