2022-07-05 Action, Reward & Dopa

I know dopamine has a bad rep here, but it’s not that bad when you understand it.

In simple terms, when you do something or get a stimulus and get something positive from it, your brain produces dopamine. Known as the reward hormone. Your mind links the action/stimulus to the reward and that link makes it so that we want to do that thing over and over again.

That’s pretty much how it works.

Now one of the main issues is that marketers know how the brain works as well. And so many of the (social media) apps and sites use some form of reward to get you addicted to them. It’s the main reason dopamine has a bad name, but… you can use the same mechanisms to get addicted to taking action & success!