近年来，日本的动漫和韩国的流行音乐等，在欧美慢慢被大众接受。它们在东西方文化交流方面，起着越来越重要的作用。
The rise of East Asian pop culture
by Julia Hollingsworth
In 2019, Japanese consultant Marie Kondo taught us how to declutter（清除无用的杂物） our lives in her Netflix hit "Tidying Up with Marie Kondo." South Korean pop groups BTS and Blackpink showed us big-budget, action-packed music videos – and smashed YouTube records in the process. That capped off a decade that's seen the rise of East Asian pop culture in the West.
consultant /kənˈsʌlt(ə)nt/ n. 咨询顾问
Netflix 是美国的视频点播网站
hit /hɪt/ n. 大受欢迎的事物
tidy up 整理干净
budget /ˈbʌdʒɪt/ n. 预算（big-budget指花费巨资的）
action-packed 丰富多彩的、激动人心的
smash /smæʃ/ v. 打碎、打破
YouTube 是美国的视频分享网站
record /ˈrekɔːd/ n. 纪录
process /ˈprəʊses/ n. 过程
cap off 结束、使结束
decade /ˈdekeɪd/ n. 十年
rise /raɪz/ n. 上升、崛起
"Asia is becoming an increasingly significant cultural force," consulting firm McKinsey noted in a 2019 discussion paper. "In contrast to the past when the region was largely a recipient of Western culture with Asian consumers enthusiastic about Hollywood movies and British pop music, today cultural flows go in both directions."
increasingly /ɪnˈkriːsɪŋli/ adv. 越来越
significant /sɪɡˈnɪfɪk(ə)nt/ adj. 显著的、重要的
force /fɔːs/ n. 力量、影响力
consult /kənˈsʌlt/ v. 咨询
paper /ˈpeɪpə(r)/ n. 研究报告
contrast /ˈkɒntrɑːst/ n. 明显不同
largely /ˈlɑːdʒli/ adv. 在很大程度上、基本上（由large加后缀-ly变成副词）
recipient /rɪˈsɪpiənt/ n. 接收者
consumer /kənˈsjuːmə(r)/ n. 消费者
enthusiastic /ɪnˌθjuːziˈæstɪk/ adj. 充满热情的
Hollywood 好莱坞
flow /fləʊ/ n. 流、流动
There's a few reasons for that. Jung-Sun Park, a professor and coordinator of Asian-Pacific studies at California State University at Dominguez Hills, says social media and the internet have "totally transformed the transnational flows of pop culture."
coordinator /kəʊˈɔːdɪneɪtə(r)/ n. 协调员（由coordinate加上表示人的后缀-or）
California /ˌkælɪˈfɔːniə/ n. 加利福尼亚（美国西部的州）
transform /trænsˈfɔːm/ v. 彻底改变
transnational /ˌtrænzˈnæʃ(ə)n(ə)l/ adj. 跨国的（由nation加上表示“穿过”的前缀trans-，再加后缀-al变成形容词）
East Asian pop culture also offers something else: diversity. Susanna Lim, a professor of Asian studies at the University of Oregon, says Western fans are demanding greater diversity than they did in the past. She points to K-pop fans as an example, noting that many are from diverse backgrounds.
diversity /daɪˈvɜːsəti/ n. 多样性（由diverse加后缀-ity变成名词）
Oregon /ˈɒrɪɡən/ n. 俄勒冈（美国西北部的州）
K-pop 指韩国流行文化
diverse /daɪˈvɜːs/ adj. 多样化的
background /ˈbækɡraʊnd/ n. 个人背景（比如家庭情况、成长经历、学历等）
Of course, there's also been a big push from governments. South Korea's government has backed the country's cultural expansion, seeing it is a vehicle for soft power and a way to boost the nation's reputation. And in 2010, Japan announced it would pump $237 million into the creative sector in 2011 to support the country's creative industries, like anime（日本动画片）, graphic design, film and fashion.
push /pʊʃ/ n. 鼓励、推动
back /bæk/ v. 支持
expansion /ɪkˈspænʃ(ə)n/ n. 扩张
vehicle /ˈviːɪk(ə)l/ n. 载体
soft power 软实力
boost /buːst/ v. 提高
nation /ˈneɪʃ(ə)n/ n. 国家
reputation /ˌrepjuˈteɪʃ(ə)n/ n. 形象、声誉
pump ... into 注入资金到
sector /ˈsektə(r)/ n. 经济领域
graphic /ˈɡræfɪk/ adj. 图形的（由graph加后缀-ic变成形容词）
Western fans of K-pop and other cultural products might initially be drawn in by flashy（浮华的） dance moves and edgy（前卫的） fashion, but it's having a ripple effect in other areas. Enrollments in Japanese and Korean programs in the United States increased between 2013 and 2016, even as admissions to all other language courses apart from English declined, according to a study by the Modern Language Association of America.
initially /ɪˈnɪʃ(ə)li/ adv. 一开始（由initial加后缀-ly变成副词）
draw /drɔː/ v. 吸引、使感兴趣
move /muːv/ n. 移动、动作
ripple /ˈrɪp(ə)l/ effect 涟漪效应、连锁反应
enrollment /ɪnˈrəʊlmənt/ n. 注册登记、报名（由enroll加后缀-ment变成名词）
program /ˈprəʊɡræm/ n. 计划、方案（这里指课程）
admission /ədˈmɪʃən/ n. 接纳、录取
apart from 除了
decline /dɪˈklaɪn/ v. 下降、减少
association /əˌsəʊsiˈeɪʃ(ə)n/ n. 协会、联合会（由associate加后缀-ion变成名词）
K-pop is also boosting tourist arrivals to South Korea. According to Korean think tank Hyundai Research Institute, K-pop group BTS helped inspire an estimated one in 13 tourists that visited the country in 2017. That same report found that, if BTS maintain their popularity, they will contribute a projected $48 billion to the country's economy by 2023.
think tank 智库
inspire /ɪnˈspaɪə(r)/ v. 激励、鼓舞
estimate /ˈestɪmeɪt/ v. 估计、估算
maintain /meɪnˈteɪn/ v. 维持、保持
popularity /ˌpɒpjuˈlærəti/ n. 流行、流行度（由popular加后缀-ity变成名词）
contribute /kənˈtrɪbjuːt/ v. 做贡献
project /prəˈdʒekt/ v. 预测、预计
billion /ˈbɪljən/ n. 十亿
economy /ɪˈkɒnəmi/ n. 经济
In the next decade, Jo Elfving-Hwang, an associate professor of Korean Studies at the University of Western Australia, thinks East Asian pop culture will keep going strong – and she sees that as a good thing. "If K-pop can actually make people curious enough to take quite a big step like learning a language," she said, "and then through that gain more understanding about the culture. I think that will have a really significant impact on how we can communicate in the future."
associate /əˈsəʊsiət/ professor 副教授
curious /ˈkjʊəriəs/ adj. 好奇的
understanding /ˌʌndəˈstændɪŋ/ n. 理解
impact /ˈɪmpækt/ n. 影响
communicate /kəˈmjuːnɪkeɪt/ v. 交流、沟通
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