衣着对我们来说很重要，但是很多人在挑选衣服方面并不在行。有商家就看准了这一点，专门推出针对他们的衣服，结果大获成功。
The rise of Amazon Fashion
by Alaina Demopoulos
Amazon has carved out a healthy niche in the fashion market. The anti-peacocks among us who view what they put on their bodies as just another thing to buy, like a coffee maker or touchless garbage can, can visit the site to purchase "essentials."
Amazon /ˈæməz(ə)n/ n. 亚马逊（美国电子商务公司）
carve /kɑːv/ out 开创
niche /niːʃ/ n. 细分市场
anti- /ˈænti/ 前缀，意思是“反”
peacock /ˈpiːkɒk/ n. 孔雀（引申为非常注重仪表的人）
view /vjuː/ v. 看待
coffee maker 咖啡机
touchless /ˈtʌtʃləs/ adj. 无需触碰的（由touch加上表示否定的后缀-less并变成形容词）
can /kæn/ n. 容器（多指圆柱形金属容器）
purchase /ˈpɜːtʃəs/ v. 购买
essential /ɪˈsenʃ(ə)l/ n. 必需品
"A lot of people are not necessarily comfortable making fashion decisions," said Tyler McCall, deputy editor of Fashionista. "That's why we write trend wrap-ups, or the five things to buy at Zara this month to help people make the decision. The same reason I need somebody to tell me how to buy a vacuum cleaner, people want to know how to find a good winter coat that's not $3,000."
not necessarily /ˈnesəserɪli/ 不一定
deputy /ˈdepjuti/ n. 副职
editor /ˈedɪtə(r)/ n. 编辑
wrap-up 总结、综述
vacuum /ˈvækjuːm/ n. 真空（vacuum cleaner就是吸尘器）
The clothing follows a similar visual equation. It's cheap, but could look expensive, simple, and comfortable. Definitely not unstylish, but mindlessly designed as to guarantee wherever you wear the goods will be the path of least compliments. Entirely unexceptional – and that is the point.
clothing /ˈkləʊðɪŋ/ n. 衣服、服装
visual /ˈvɪʒuəl/ adj. 视觉的
equation /ɪˈkweɪʒ(ə)n/ n. 等式、方程式
definitely /ˈdefɪnətli/ adv. 肯定
unstylish /ʌnˈstaɪlɪʃ/ adj. 不时髦的（由stylish加上表示否定的前缀un-）
mindlessly /ˈmaɪndləsli/ adv. 不动脑筋地（由mind加上表示否定的后缀-less并变成形容词mindless，再加后缀-ly变成副词）
guarantee /ˌɡær(ə)nˈtiː/ v. 确保、保证
compliment /ˈkɒmplɪmənt/ n. 赞美、赞扬
entirely /ɪnˈtaɪəli/ adv. 完全地（由entire加后缀-ly变成副词）
unexceptional /ˌʌnɪkˈsepʃ(ə)n(ə)l/ adj. 平常的、普通的（由exceptional加上表示否定的前缀un-）
the point 重点、要点
The test dive approach used to be reserved for fast fashion chains like H&M and Forever21, where women can decide whether or not they look good in imitation Yeezy bodycon dresses without spending $900. But that requires the emotional energy it takes to trudge to a store, wait in line for a dressing room, and stare at yourself naked under less-than-flattering fluorescent lights.
dive /daɪv/ n. 潜水（test dive就是试潜，这里指试穿衣服）
approach /əˈprəʊtʃ/ n. 方法
reserve /rɪˈzɜːv/ v. 保留
chain /tʃeɪn/ n. 连锁公司
imitation /ˌɪmɪˈteɪʃ(ə)n/ adj. 仿制的
bodycon /ˈbɒdikɒn/ adj. 紧身的
emotional /ɪˈməʊʃ(ə)n(ə)l/ adj. 情感的、情绪的（由emotion加后缀-al变成形容词）
trudge /trʌdʒ/ v. 费力地走
line /laɪn/ n. （排队时的）队
dressing room 试衣间
stare /steə(r)/ v. 盯着看
naked /ˈneɪkɪd/ adj. 裸体的
flattering /ˈflæt(ə)rɪŋ/ adj. 使人显得更漂亮的
fluorescent /flɔːˈres(ə)nt/ light 日光灯
For years, Amazon Fashion kept stock of what its shoppers wanted – and were searching – resulting in a lineup of mid-priced labels like Kate Spade, Calvin Klein, Lacoste, and Levi Strauss. In 2016, the company began to quietly sell a handful of its own new, private lines.
stock /stɒk/ n. 储备、库存
shopper /ˈʃɒpə(r)/ n. 购物者（由shop加上表示人的后缀-er）
result in 导致
lineup /ˈlaɪnʌp/ n. 一组（东西）
mid-priced 中等价格的
label /ˈleɪb(ə)l/ n. 品牌服装
a handful of 几个
line /laɪn/ n. 产品线、系列产品
Last month, a report from the data analytics company CoreSight Research found Amazon Fashion to be the most-shopped apparel retailer in the United States, unseating Walmart as number one.
data /ˈdeɪtə/ n. 数据
analytics /ˌænəˈlɪtɪks/ n. （用电脑）分析
apparel /əˈpær(ə)l/ n. 衣服、服装
retailer /ˈriːteɪlə(r)/ n. 零售商（由retail加上表示人的后缀-er）
unseat /ʌnˈsiːt/ v. 把…赶下台
Walmart /ˈwɒlmɑːt/ n. 沃尔玛（美国连锁超市）
Another deep dive from the investment bank Piper Jaffray listed Amazon as the most popular shopping website for teens. Fifty percent of those surveyed said they shopped on the site, above Nike, Urban Outfitters, and American Eagle.
deep dive 深入研究
investment /ɪnˈvestmənt/ n. 投资（由invest加后缀-ment变成名词）
survey /səˈveɪ/ v. 问卷调查
But whether all that cash can buy clout remains to be seen. Charcy Evers, a fashion and retail trend analyst based in New York, said she has low expectations for the budding behemoth.
clout /klaʊt/ n. 势力、影响力
retail /ˈriːteɪl/ n. 零售
analyst /ˈænəlɪst/ n. 分析师、分析员
base /beɪs/ v. 在某地活动
expectation /ˌekspekˈteɪʃ(ə)n/ n. 期望（由expect加后缀-ation变成名词）
budding /ˈbʌdɪŋ/ adj. 崭露头角的
behemoth /bɪˈhiːmɒθ/ n. 庞然大物
"I don't see this going beyond the basics, the white T-shirts, with Amazon being a player in the fashion space," Evers said. "The customer that's most on Amazon is probably buying a utilitarian（实用性的） thing, like an electric broom, who thinks, 'I might as well go over and get a pair of leggings as well.'"
basics /ˈbeɪsɪks/ n. 最基本的东西
broom /bruːm/ n. 扫帚
might as well 不如、不妨
go over 仔细查看
leggings /ˈleɡɪŋz/ n. 弹力紧身裤
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