2. Over the last few years, a trend has been developing to introduce premium specially blended coffees, known as gourmet coffees, into the American coffee.
3. Boston seems to be have been the birthplace of this trend.
7. To the point thats gourmet coffee will soon capture half of what is now a 15 million dollar market, and will be an 8-million-dollar market by 1999.
8. Studies have shown that coffee drinkers who convert to gourmet coffee seldom go back to the regular brands found in supermarkets.
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