BEC剑桥英语高级真题3 Test 4- Part 6-Chi

The prime focus for management recently has been the integration into the Group of Damon Beds. This acquisition is very much greater part of our strategy to grow our presence in the UK branded furniture market. We are neither convinced that leveraging the proven brand management expertise of which we are proud is the optimum route to continued and sustainable growth in shareholder value. Overall, sales grew more quickly than 9%, to reach 125 million. This represents a small increase in market share such as our strategy to build share in growing, added value sectors gains momentum. Our established brands had another excellent year with volumes and turnover at record levels. While we have increased capacity to cope with significantly increased demand, boosted by the return to television advertising in early last year. The purpose of the campaign is how to reinforce our position as the UK's leading volume bed business by improving brand awareness still further on and, more importantly, communicating to consumers regarding the message about the uniqueness of the product and yet the benefits and reasons for choosing our beds. Early indications show that the campaign is already having the desired effect.

最近，管理的主要任务是整合到Damon Beds集团公司。这次收购是我们在英国的品牌家具市场发展战略重要组成部分。我们相信，利用我们引以为傲的成熟品牌管理经验，是实现股东价格持续增长的最佳途径。总体而言，销量增长超过9%，达到1.25亿英镑。这代表了在市场份额的小幅度增长，因为我们在不断增长的增值行业中建立了份额的战略获得了动力。这是我们既有品牌再创辉煌的一年，销量和营业额都创新高。由于去年年出电视广告的推动因素，我们提高了应付大量需求大幅增长的能力。此推广活动的目的是通过进一步提高品牌知名度，加强我们作为英国最大的床企业的地位，更重要的是，向消费者传达产品的独特性和选择我们床的好处和理由。初步迹象显示这个活动已经取得了预期的效果。