TAT eyes big data platform@Bangkok Post
The Tourism Authority of Thailand (TAT) plans to launch a big data analytics platform for tourism next month, created to address the changes in global and local tourism industries.
泰国旅游局（TAT）计划在下个月推出一个大数据分析平台，旨在解决全球和当地旅游业的变化。
The big data project, managed under the TAT's "Tourism Smart Data Management" scheme, will be placed on the TAT website, which features travel information and tourism products and services in 21 languages.
根据TAT的“旅游智能数据管理”计划，管理的大数据项目将被放置在TAT网站上，该网站以21种语言提供旅游信息和旅游产品及服务。
Siripakorn Cheawsamoot, the TAT's deputy governor for policy and planning, said the development of big data analytics is the final phase of the project, which started in April this year.
TAT的政策和规划副总监Siripakorn Cheawsamoot表示，大数据分析的开发是该项目的最后阶段，该项目于今年4月开始实施。
Necessary tourist data will be integrated along with analysis of customer demand for various tourism services and products that could be used by tourists and related business operators, he said.
他说，必要的旅游数据将与客户对各种旅游服务和产品的需求分析相结合，这些服务和产品可供游客和相关的经营者使用。
The TAT is collecting information on tourist behaviour from major mobile phone companies, banks and social media, as well as market demand from overseas.
TAT正在收集主要移动电话公司、银行和社交媒体的旅游行为信息，以及海外市场需求。
Data from mobile companies will also show tourists' traffic and behaviour such as places visited, spending, activities and travel statistics.
来自移动公司的数据还将显示游客的交通和行为，如旅游景点、消费、活动和旅游统计。
With this data, the TAT will work with the biggest search engine, Google, and Facebook, the most popular social media platform in Thailand, to offer attractive products and creative packages for travellers.
有了这些数据，TAT将与最大的搜索引擎谷歌（Google）和Facebook（泰国最受欢迎的社交媒体平台）合作，为游客提供吸引人的产品和创意套餐。
The TAT also wants to reach out to online travel agents (OTAs), who will create routing and deal with certified Airbnb listings to promote local communities.
Siripakorn先生表示，TAT的智能数据平台可作为一种营销工具，使旅游业的商业联盟能够研究旅游趋势。这将使他们能够准备开发平衡的旅游景点。
One of the highlights of the new platform is the Thailand Tourism Map application that provides information about 55 second-tier provinces.
新平台的亮点之一是泰国旅游地图应用程序，该应用程序提供有关55个二线省份的信息。
"After unveiling a new big data analytics platform, we expect to see visitors to secondary provinces rise to 35% of the total," Mr Siripakorn said.
Siripakorn先生说：“在推出新的大数据分析平台后，我们预计二线省份的访客量将达到总量的35％。”
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