Crisis Time

To really understand a man, we must judge him in misfortune.

We can see one's nature in his dealing in this crisis time. Does he has find no way to deal with it, or if he can deal with it perfectly, to led the negative effect to the minimum.

The same theory to a body, like a legal entity. How it deal with the public relationship in its crisis will effect the loyalty of its brand and credit. Mistakes acceptance and products recalls in time may rebuild its prestige. So the larger the judicial entity, the higher attention on public relationship, especially in crisis.

How to manager a crisis, or any crisis?

You may refer to Steve Tobak's idea on https://www.cnet.com/news/how-to-manage-a-crisis-any-crisis/ with below actions:

• Assess.
• Engage.
• Plan.
• Act.
• Communicate.

Please keep your bottom line in your mind.

12082019202152UTC+8:00