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笃学奖-Topic1-Amazon's Empire-甘比精读

笃学奖-Topic1-Amazon's Empire-甘比精读

作者: 不眠茶 | 来源:发表于2017-04-10 20:07 被阅读0次

    DAY1

    词汇整理

    Almond n.杏仁;杏仁树

    diced chicken with almonds

    杏仁鸡丁

    The almonds were in bloom.

    杏树开花了。

    Sprinkler n.洒水器

    Lawn sprinkler草地喷管器

    Premise vt.作为…的前提/n.前提,房屋连地基

    Minor premise小前提

    Off the preise在店外

    On the premise在…前提下

    Eg1.

    There is nothing about this case that changes that basic premise of science.

    Eg2. if the premise is true, then the conclusion must be true.

    Fertile a.多产的,富饶的

    Fertile egg受精卵fertile imagination丰富的想象力

    Fertile land/soil肥沃的土地

    Eg1. we also will focus on the very fertile ground for cooperation that we believe

    exists with Jap.

    Eg2. he is fertile of skills他掌握了很多技艺

    Tick off [非正式]给…标,用记号勾出

    1. PHRASAL VERB If youtick

    off itemson a list, you write a tick or other mark next to them, in order to

    show that they have been dealt with.在…旁打勾;在…旁作记号[英国英语]

    2. PHRASAL VERB If you say that someone or

    somethingticks you off, you mean that they annoy you.使恼火[美国英语] [非正式]

    Eg.1

    Ican't lay blame anywhere and that ticks me off.

    我不能把责任推卸到任何地方,这令我很恼火。

    Pitfall n.意想不到的困难,易犯的错误(difficulty, trap)

    The pitfalls of working abroad are numerous.

    在国外工作有很多隐患

    Nudging

    A slight push or shake

    To push against gently

    Door nudging强迫关门

    Nudging assimilation趋近同化

    Beef up

    Make strong or stronger ( strengthen, fortify)

    A campaign to beef up security

    “Now is the time to beef up its business section,”

    “现在应该是加强其业务部门的时候了

    Basket case[非正式]

    1. N-COUNT If someone describes a country or

    organization as a basket case, they mean that its economy or finances are in a

    seriously bad state. (国家或机构的)经济状况极差[非正式]

    2. N-COUNT If you

    describe someone as a basket case, you think that they are very nervous or

    unable to function.非常紧张或者失态的人

    Whinge =complaint

    stop whingeing and

    get on with it!.

    别发牢骚了,继续做事吧!

    Propel

    Casuse to move forward with force

    Give an incentive for action

    entice

    V-TTo entice someone togo somewhere or to

    do something means to try to persuade them to go to that place or to do that

    thing.怂恿

    They'll entice thousands of doctors to move from the cities to the rural areas by paying them better salaries.

    他们将通过支付更高的薪水怂恿成千上万的医生从城市迁往农村

    virtuous

    1.ADJ Avirtuousperson behaves in a moral and correct way.品德高尚的

    2.ADJ If you describe

    someone asvirtuous, you mean that they have done

    what they ought to do and feel very pleased with themselves, perhaps too

    pleased.自鸣得意的

    recommend the virtuous and able 推荐人才

    virtuous circle良性循环

    Whirl around旋转

    Retain

    V-T Toretainsomething means

    to continue to have that thing.保留[正式]

    The interior of the shop still retains a nineteenth-century atmosphere.

    那家商店内部依然保持着19世纪的格调

    heady

    ADJ Aheadydrink,

    atmosphere, or experience strongly affects your senses, for example, by making

    you feel drunk or excited.令人陶醉的

    in the heady days just after their marriage.

    …在他们婚后令人陶醉的日子里。

    prophecy

    N-VAR Aprophecyis a statement in

    which someone says they strongly believe that a particular thing will happen.预言

    Into prophecy:一语成谶fulfilling prophecy:自我实现的预言

    Debacle

    N-COUNT Adebacleis an event or

    attempt that is a complete failure.彻底失败

    subprime debacle:次贷崩溃

    Green Debacle:绿色风暴

    People believed it was a privilege to die for your country, but after the debacle of the war they never felt the same again.

    人们曾相信为国捐躯是一种荣幸,但是经过战争的彻底失败,他们再也不这样想

    Crank out

    PHRASAL VERB If you say that a company or

    person cranks out a quantity of similar things, you mean they

    produce them quickly, in the same way, and are usually implying that the things

    are not original or are of poor quality. 迅速地大量滥制

    In 1933 the studio cranked out fifty-five feature films.

    1933年,这家电影公司粗制滥造了55部故事片

    Cashflow现金流转

    breadth

    breadth of territorial sea领海宽度

    breadth of mind:心胸

    breadth of view:见识的广阔,眼光的远大

    Wingspan翼幅

    N-COUNT Thewingspanof a bird,

    insect, or aeroplane is the distance from the end of one wing to the end of the

    other wing. (鸟、昆虫或飞机的)翼展;翼幅

    Reminiscent

    ADJ If you say that one thing isreminiscent

    of another, you mean that it reminds you of it.令人想起的[正式]

    reminiscent of:令人回忆起;引起联想

    the sights were reminiscent of my childhood.

    这些景象勾起了我对童年的回忆。

    Conglomerate n.

    N-COUNT Aconglomerateis a large

    business firm consisting of several different companies.企业集团

    conglomerate company

    综合公司

    ...the world's second-largest media conglomerate.

    …世界第二大传媒集团。

    Bloat

    V to swell or cause to swell, as with a liquid,

    air, or wind (使)膨胀

    bloated

    with too much food

    吃得太多而发胖的

    Drone

    V-I If somethingdrones, it makes a low, continuous, dull noise.发出单调连续的低鸣

    V-I If you say that someonedrones, you mean that

    they keep talking about something in a boring way.唠叨[表不满]

    Chambers'voice droned, maddening as an insect around his head.

    钱伯斯唠唠叨叨,那声音像一只飞虫绕着他的头打转般令人发狂

    Presumably

    ADV If you say that something ispresumablythe case, you

    mean that you think it is very likely to be the case, although you are not

    certain.很可能[含糊]

    The spear is presumably the murder weapon.

    这矛很可能就是凶器。

    Antitrust

    ADJ In the United States,antitrust laws are intended

    to stop big companies taking over their competitors, fixing prices with their

    competitors, or interfering with free competition in any way.反垄断的

    Pristine

    ADJ Pristine things are extremely clean or new.崭新的[正式]

    Now the house is in pristine condition.

    现在该房子是崭新的

    Adjacent

    ADJ If one thing isadjacent

    toanother, the two things are next to each other.相邻的

    He sat in an adjacent room and waited.

    他坐在一间相邻的房间里等。

    Inflammatory

    ADJ If you accuse someone of saying or doinginflammatorythings, you mean

    that what they say or do is likely to make people react very angrily.使人激愤的[表不满]

    ADJ Aninflammatorycondition or

    disease is one in which the patient suffers from inflammation.炎症的[正式

    inflammatory speeches煽动性演说

    Be chipped away被剥削

    Predatory

    ADJPredatoryanimals live by

    killing other animals for food.食肉的

    ADJPredatorypeople or

    organizations are eager to gain something out of someone else's weakness or

    suffering.掠夺性的

    People will not set up new businesses while they are frightened by the predatory behaviour of the banks.

    人们在被银行的掠夺行为惊吓的情况下是不会开办新企业的。

    A jump in profits利润大增

    Ground for

    skepticism does not come much more fertile:….

    How much of a chance it has of doing sth 做…的几率有多大

    Their faith is sustained by …

    If it gets anywhere close to…, it will…

    See through this lens从这个角度来看

    The most well-regarded company最受尊敬的公司

    As A grows, so will B A增长时,B也会随之增长


    DAY2

    Topic 1Amazon’s Empire

    The formerbookselleraccounts formore than half ofevery new dollar spent on line in U.S.

    每在网上花一美元,其中就有超过一半是来自亚马逊网站

    Since thebeginning of 2015, its share pricehas jumped by173%,seven times quicker thanin the two previousyears.(and12times

    fasterthanthe S&P 500 Index)

    从2015年起,亚马逊的股票增幅达173%,比前两年多七倍(比S&P指数快12倍)

    With a market capitalization ofsome 400bn, it isthe fifth most valuable firmin the world.

    亚马逊因其市场资本金高达4000亿,一跃成为世界上最具价值的第五个公司

    Never before hasa companybeen

    worth so much for so long while making so little money:92%

    of its valueis due toprofits expected

    after 2020.

    从来没有一个公司可以不怎么赚钱,却维持其价值不变:92%的价值预计来自自2020年之后的

    Walmartalready has revenuesnudging500bn andis beefing uponline.

    沃尔玛的利润即将突破5000亿大关,这一趋势在互联网的作用下不断加强

    Last

    year cash-flow (before investment) was $16bn, more thanquadruple the level five

    years ago.

    去年资本流(投资前)为160亿美元,比五年前翻了4倍

    If itmakes as much money as investors hope, a rough calculation suggests itsearningscould be worth the equivalent of25%ofthecombined

    profitsoflisted Western retail andmedia firms.

    如果亚马逊能带给投资商们预期的收益,那将相当于是西方零售商和媒体公司总利润的25%

    Ground for skepticism does not come much more fertile than

    this: Amazon will have to grow faster than almost any big company in modern

    history tojustify its valuation.

    In an erawhen executives routinelywhinge aboutpressureto produce short-term results, Amazon isresolutely

    focused onthedistant horizon.

    在这个时代里,当一些人还在为实现短期目标还倍感压力时,亚马逊已经开始着眼于未来。

    Mr.Bezos emphasizes continual investment topropel its two principal businesses.

    贝欧斯先生强调,要持续不断地投资,以确保两个主要项目的顺利进行。

    A thirdvirtuous circle is starting to whirl aroundAlexa,the firm’s voice-activated assistant:

    第三个投资良性循环开始在亚马逊语音助手亚历山大上显现出来。

    So long as shareholdersretain

    their faith inthis model, Amazon’sheady valuationresembles

    aself-fulfilling prophecy.

    只要投资商对这个模式存有信心,亚马逊就能带来丰富的收益

    Theirfaith is sustained byAmazon’s record.

    亚马逊良好的运营历史让投资者们信心倍增

    It

    has had its failures—its attempt to make a smart-phone was adebacle.But the business isstarting to crank out cash.

    亚马逊也曾失败过——它曾想开发智能手机,结果以失败告终。但这并不影响亚马逊成为最赚钱的公司

    IfAmazon’sapproach totime-frames is unusual,so too isthe sheerbreadth

    of its activities.

    Awingspan this largeis morereminiscent ofa conglomerate than a retailer,which makes Amazon’sshare price seem even more

    bloated: stock markets typically apply a“conglomerate

    discount”to reflect their in- efficiencies.

    Seenthrough thislens, Amazon appearspristine.

    从这一角度来看,亚马逊还是富有活力的

    Consumersapplaudit; it isthe most well-regarded companyin America,according to a Harris poll.

    顾客们很喜欢亚马逊,根据哈瑞斯民意调查结果显示,亚马逊是美国最受欢迎的公司

    If itgets anywhere close tofulfilling them, it willattract the attention of regulators.

    如果公司太赚钱,那么监管部门就会开始关注

    Butasit grows,so willconcerns about its power.

    但随着亚马逊的不断壮大,人们对它的担忧也越来越多

    Investorsvalue Amazon’s growth over pro-fits;that makespredatory pricingmore tempting.

    比起蝇头小利,投资商们更关注亚马逊的成长,后者才能让暴利更加吸引


    DAY3

    In this lesson I have learned several facts about Amazon empire. It is a well-regarded company in the US and ranks fifth in the world most-valuable businesses. Despite of its heady profits, the enterprise has faced with a sort of debacle. The revenues supposed to return to shareholders are hard to fill until 2020.

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