德国买家概况：
https://zhuanlan.zhihu.com/p/31390789

http://www.twoeggz.com/news/10114347.html
https://bbs.ichuanglan.com/thread-102672-1-1.html
http://www.sellerspirit.cn/?p=11783

德国人口8000万，仅次于美国的第二大站，占亚马逊份额15%。
德国消费者特点：

1. 注重质量。 不喜欢在低质量的产品上浪费时间。
2. 售后致胜。德国人会仔细的看各种售后条款，要优化好，出现问题要可以联系到。
3. 注重事实和细节。 不同于美国消费者，喜欢浮夸的词汇。 他们更希望你告诉他们，为什么你的产品比其他的产品好，需要用更实际的语言来说明。
4. 退货率高。不满意就退货退款。
5. 电子邮件营销，风险大。 要注意。德国电子邮件监管比较严

方向一： 帆布鞋（男鞋）

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为什么会选择这款？
其余的bestsellers，里面的评论成百上千，竞争激烈。 这个小类目里有很多评论比较少，上架时间段的产品。

1. 你的客户是谁？

28~40 岁男性。 （为何选择？年龄相仿，可以估算）

2. 市场上有哪些产品

3. 市场容量：中度竞争

主关键词：espadrilles herren，
亚马逊搜索框搜索产品数量： 10000 多
卖家精灵关键词次数：约6000多次

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4. 趋势：

谷歌关键词趋势在向下。 在2月份到6月份搜索量增加，之后搜索量减少。
猜测的原因是：这种鞋可能适合春夏穿，随着温度的降低，穿这种鞋的人可能会减少。

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5.

方向二： 靴子：boots。 男靴和女靴。 女靴搜索量更大

原因：德国站搜索框50000， 卖家精灵搜索量8万。
谷歌搜索量在增加

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BS前25
中腰，黑色比较受欢迎

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1.男鞋1选定（选定1）：图片完整， 2sku

https://detail.1688.com/offer/558179654947.html?spm=a262jy.sw1043152.mof001.1486.24eb24fefktFpo

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Men Boots Winter With Fur 2018 Warm Snow Boots Men Shoes Footwear Fashion Male Rubber Winter Ankle Boots

ST:

boots
rain boots for men
rain boots
boots for men
mens boots
ankle boots for men
mens rain boots
ankle boots
timberland boots for men
women boots
hiking boots
wide calf boots for women
snow boots
winter boots for women
black boots

BP

Leather
Rubber sole
Removable footbed
Moisture-wicking lining
This boots can easily match with a variety of clothes. Lightweight and Waterproof --It's a special design for relief people pressure that wear heavyly things every time.

Description:

This Men's Shoe keeps your feet cozy throughout the day.
It has a convenient strap design that makes it easy to slip on and take off.
A combination of a PU upper and TPU outsole ensures it is durable enough for lasting wear.
The versatile design and black color make it simple to pair with all types of outfits for work or casual wear.
This boots comes in an array of sizes so you can find the right fit.
The Shoe:Convenient strap design Mid height shaft for ankle comfort Durable and supportive thick soleLightweight materialsIdeal for work and casual wear.

男鞋2选定：2sku

https://detail.1688.com/offer/575678932542.html?spm=a262jy.sw1043152.mof001.829.24eb24fefktFpo

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NEW Men Chelsea Boots Ankle Boots Fashion Men's Male Brand Leather Quality Slip Ons Motorcycle Man Warm Shoes

2.1. BP

1. These casual boots shoes provide reliable traction on any surface, keeping you safe on slippery floors and flooded decks.
2. Made from water-resistant Nubuck leather, these deck shoes have medial weep holes to let water drain through, keeping your feet dry when you're on the boat or at the pier.
3. The removable, cushioned sock liner in these shoes delivers all-day comfort and freshness, and the heel pull tab makes for easy slipping on and off.
4. A sleek, plain-toe design and a memory foam footbed that molds to the unique contours of your foot and reduces fatigue while you're on the move.
5. The boots helps reduce foot fatigue, support the arch and cushion every step.

2.2 ST

boots mens shoes men's shoe slip waterproof clog classic mens walking work boot boots lightweight

2.3 description:

The Boot for men is everything a work boot should be: safe, tough and comfortable.
You've got unsurpassed traction-grip for working on wet or slippery surfaces and Electrical Hazard protection to keep you safe from open circuits.
As for comfort, this boot offers a removable sock liner and roomier toe box proves blisters don't have to go hand-in-hand with work.
And finally, these boots are nothing if not tough. Imported. Made of uninsulated, oiled full-grain leather upper for comfort and long lasting wear, with Goodyear welt construction for rugged durability, a removable, contoured sock liner for comfort, welted lug outsole for exceptional traction.

男鞋3选定：1 sku

https://detail.1688.com/offer/42636496803.html?spm=a262jy.sw1043152.mof001.204.3cd138778BSsq3

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Men Winter Snow Boots with Warm Fur Retro Cushioning Casual Genuine Leather Soft Cowhide Business Man Shoes Male Botas

5点描述：

Pull-on style.
Double-padded footbed.
Manmade upper
Rubber sole
Lightweight, high-lofted, quick-drying, moisture-resistant Thinsulate insulation keeps feet warm in any weather.

ST:

boots
rain boots for men
rain boots
boots for men
womens boots
ankle boots for men
mens rain boots
ankle boots
timberland boots for men
women boots
hiking boots
wide calf boots for women
snow boots
winter boots for women
black boots

description：

These Men's Boot are a trendy item this fashion season.
The high-top design and color scheme are "in" for all men's fashion and you can be right on point with these ruggedly handsome boot.
The classic cushioned black collar stands out against the wheat color and contrast laces.
The heavy-duty bottom sole treads adds height and texture to an otherwise sleek boot. Pair with your favorite jeans and tee for a hip outfit you'll love to wear.

(备选2：
https://detail.1688.com/offer/566826897555.html?spm=a262jy.sw1043152.mof001.457.24eb24fefktFpo

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重新鞋listing1 123：
https://detail.1688.com/offer/574678053328.html?spm=a262jy.sw1043152.mof001.247.24eb24fefktFpo )