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外刊阅读:Farmers are diversifying to

外刊阅读:Farmers are diversifying to

作者: 爱英语爱阅读 | 来源:发表于2020-09-24 11:36 被阅读0次

我国很多地方都有“农家乐”。它们既给城里人提供了接触农村的机会,也给农民增加了收入。而在英国,农村的多种经营就更发达了。

Farmers are diversifying to make more money

by Helena Horton

With pressures on farmers on the rise, many are diversifying their businesses by getting money from turning fields into luxury glamping sites and letting out converted farmhouses on AirBnb.

pressure /ˈpreʃə(r)/ n. 压力
on the rise 在增长
diversify /daɪˈvɜːsɪfaɪ/ v. 多元发展、多种经营(由diverse加后缀-ify变成动词)
turn /tɜːn/ v. 变成、使变成
luxury /ˈlʌkʃ(ə)ri/ n. 奢侈品、奢侈的享受
glamping /ˈɡlæmpɪŋ/ n. 豪华露营
let out 放出
convert /kənˈvɜːt/ v. 转变、转换
farmhouse /ˈfɑːmhaʊs/ n. 农家住宅(由farm和house组成)
AirBnb 是一家线上民宿出租平台

This is a growing trend: the total income from diversification activities on farms was £680 million in 2017/18, up eight percent year-on-year. While this accounts for 22 per cent of total farm income nationwide, some farmers are finding it more profitable than the farming side of their business to open tourist attractions and host events.★

income /ˈɪnkʌm/ n. 收入
diversification /daɪˌvɜːsɪfɪˈkeɪʃ(ə)n/ n. 多元发展、多种经营
activity /ækˈtɪvəti/ n. 活动
year-on-year 跟去年同期相比
account for 占(某个比例)
nationwide /ˌneɪʃ(ə)nˈwaɪd/ adv. 全国范围内
profitable /ˈprɒfɪtəb(ə)l/ adj. 有利润的(由profit加后缀-able变成形容词)
host /həʊst/ v. 举办
这句话里的it是形式宾语,指代后面的to open tourist attractions and host events

Farmers David and Sharon McVeigh found this when they decided to hold weddings and let people "glamp" on the land on the Kenton Hall Estate in Suffolk. After they made improvements to the land and restored the Grade II listed hall, their daughter Emily has created and offered a glamping and wedding business, which makes far more money for the family than the Longhorn beef reared on site.

restore /rɪˈstɔː(r)/ v. 恢复、复原
Grade II 指英国的二级古建筑
list /lɪst/ v. 列入名单
Longhorn 是一种牛角很长的牛
beef /biːf/ n. 肉牛
rear /rɪə(r)/ v. 饲养
on site 就地

Tim Breitmeyer, president of the Countryside Land and Business Association, which represents around 30,000 rural businesses in England and Wales, said: "Diversification is an increasingly important income stream for many farmers and is proof that they should really be viewed as diverse rural entrepreneurs."

president /ˈprezɪd(ə)nt/ n. 总裁、会长
association /əˌsəʊsiˈeɪʃ(ə)n/ n. 协会、联合会
represent /ˌreprɪˈzent/ v. 代表
rural /ˈrʊərəl/ adj. 农村的、乡村的
Wales /weɪlz/ n. 威尔士(是英国的一部分)
increasingly /ɪnˈkriːsɪŋli/ adv. 越来越
stream /striːm/ n. 流
proof /pruːf/ n. 证据
diverse /daɪˈvɜːs/ adj. 多样性的
entrepreneur /ˌɒntrəprəˈnɜː(r)/ n. 企业家

"Whether it's turning old farm buildings into workshops, offices or tourist accommodation, running a farm shop, generating solar or wind energy, working with developers to deliver homes, or offering leisure activities, many farmers are making the most of all of their assets and ensuring they're financially resilient."

workshop /ˈwɜːkʃɒp/ n. 车间、作坊
accommodation /əˌkɒməˈdeɪʃ(ə)n/ n. 住处
run /rʌn/ v. 运营
generate /ˈdʒenəreɪt/ v. 产生、发(电)
solar /ˈsəʊlə(r)/ adj. 太阳能的
developer /dɪˈveləpə(r)/ n. (房地产)开发商(由develop加上表示人的后缀-er)
deliver /dɪˈlɪvə(r)/ v. 交付
leisure /ˈleʒə(r)/ n. 休闲
make the most of 充分利用
asset /ˈæset/ n. 资产
ensure /ɪnˈʃʊə(r)/ v. 确保
financially /faɪˈnænʃ(ə)li/ adv. 财务上(由financial加后缀-ly变成副词)
resilient /rɪˈzɪliənt/ adj. 可迅速复原的(指抗风险能力强)

"However, these businesses are not only providing a vital new income stream for farmers, they're creating rural jobs, encouraging tourism, allowing members of the public to enjoy the countryside and providing new services to local communities. They are social and economic hubs for growth and should be better supported."

vital /ˈvaɪt(ə)l/ adj. 必不可少的
community /kəˈmjuːnəti/ n. 社区
economic /ˌekəˈnɒmɪk/ adj. 经济的
hub /hʌb/ n. (某种活动的)中心
growth /ɡrəʊθ/ n. 增长

Emily McVeigh said: "We started by offering weddings on the farm in a marquee(大帐篷) and we were among the first to offer glamping in Suffolk. From a single yurt(蒙古包) and a shepherds(牧羊人) hut it grew into a small woodland village with assorted(混杂的) luxury tents, yurts and huts, not only offering great glamping accommodation, but also enabling us to offer a complete festival wedding package and experience.

single /ˈsɪŋɡ(ə)l/ adj. 单个的
hut /hʌt/ n. 小屋
woodland /ˈwʊdlənd/ n. 林地(由wood和land组成)
enable /ɪˈneɪb(ə)l/ v. 使得、使能够
package /ˈpækɪdʒ/ n. 产品包、套餐

There are no plans to stop the traditional activities, however. She explained: "This all adds to the more traditional agricultural income – the arable(耕种的) farm and Longhorn cattle. We do the harvest in-house and contract lots of the day-to-day work out. But even here we've diversified, our herd(畜群) of English Longhorn cattle and our on-site butchery(屠宰场) allows us to sell meat to local shops and direct to customers."

agricultural /ˌæɡrɪˈkʌltʃ(ə)r(ə)l/ adj. 农业的(由agriculture加后缀-al变成形容词)
cattle /ˈkæt(ə)l/ n. 牛
harvest /ˈhɑːvɪst/ n. 收割、收获
in-house 指自己做某事(强调没有外包)
contract something out 把某事外包出去
day-to-day 日常的

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