Day 26:
Seth Godin: How to get your ideas to spread
How to Get Your Ideas to Spread_腾讯视频
按照设定的pattern，今天主要关注三个维度中的第二个维度，演讲方式，我以面和体的形式记录下自己的理解。
面（段）
引出悬念
讲者一开头就以四个例子为引子制造悬念，让听者开始思考，pay attention to讲者接下来的内容。
I'm going to give you four specific examples, I'm going to cover at the end about how a company called..
列举各种例子并给出理论支持找出共性
Cows are invisible. Cows are boring..But if the cow was purple..you'd notice it for a while. I mean, if all cows were purple you'd get bored with those, too. The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built, is: "Is it remarkable?" And "remarkable" is a really cool word..
And one person at a time, the idea spreads. These are not diamonds, not really. They're made from "cremains." After you're cremated you can have yourself made into a gem. Oh, you like my ring? It's my grandmother..
体（章）
这个演讲以归纳总结的逻辑推理形式演绎讲者的观点，最开始以四个例子（三个成功，一个失败）制造悬念，然后以sliced bread引出主题‘that people who can spread ideas, regardless of what hose ideas are, win'，然后就如何'how to touch people in a way they weren't expecting..' 给出理论分析和事例，整体演讲架构我的理解如下：
- 制造悬念
I'm going to give you four specific examples, I'm going to cover at the end about how a company called..
- 以sliced bread的例子引出主题
That the success of sliced bread, like the success of almost everything we've talked about at this conference, is not always about what the patent is like, or what the factory is like -- it's about can you get your idea to spread, or not.
- 以各种例子论证底层逻辑‘the world revolves around me',提取出共性’remarkable‘
this is Copernicus, and he was right, when he was talking to anyone who needs to hear your idea. "The world revolves around me."Is it remarkable?" And "remarkable" is a really cool word, because we think it just means "neat," but it also means "worth making a remark about."
- 指出spread的方式（how）并以各种例子验证
It has a strategy, and what they do is, they enter a city, they talk to the people, with the otaku, and then they spread through the city to the people who've just crossed the street.
- 解开悬念，呼应开头
So my three stories..And my big failure? I came out with an entire ..
- 某计划中的idea因满足其底层规律而被讲者预言能spread
-- this is a true artist's rendering -- he wants to build a 55-foot tall lava lamp in the center of town. That's a purple cow; that's something worth noticing. I don't know about you, but if they build it, that's where I'm going to go.
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