大体步骤
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先看标题：
Case Study: Tourism New Zealand website，好了，大概是关于新西兰旅游网站的内容，够了，就此打住 -
接下来看后面的体型，本篇阅读只有2种体型，填空（One Word Only）和判断（T/F/NG）。这两种题型一般都是顺序题，既在文中会依次出现Q1、Q2、Q3.......等的答案。
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接下来找关键字，对于填空题来说，可以一次多记几个关键字
| Section of website | comments |
|---|---|
| Database of tourism services | - Easy for tourism-related business to get on the list - Allow business to 1(__________) information regularly - Provided a country-wide evaluation of businesses, including their impact on the 2(__________) |
| Special features on local topics | E.g. an interview with a famous sports 3( __________ ) and an interactive tour of various locations used in 4( __________ ) |
| Information on driving routes | Varied depending on the 5( __________ ) |
| Travel planner | Included a map showing selected places, details of public transport and local 6 ( __________ ) |
| ‘Your Words’ | Travelers could send a link to their 7( __________ ) |
填空题
Q1 & Q2：
这两题都是在website下面的database描述中，所以首先在原文中，使用略读法，找到database，或者其意义类似的词，不过database比较专业，貌似没有替换的，那就首先找database这个关键字吧。
首先是第一段
New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country's gross domestic product, and is the country's largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself-the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand's scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.
略读发没发现database相关的关键字，所以这段是废话，幸好没认真看，卧槽，浪费了30秒
接下来第二段
A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country.
哈哈，找到了database这个关键字了，全神贯注，准备找答案。
按照步骤来，题目首先给了一句话帮助我们定位 Easy for tourism-related business to get on the list，所以先找到这句话的同义语句，帮助我们定位，继续向下找，发现了
Any tourism-related business could be listed by filling in a simple form.
OK，关键字可以替换，filling a simple form不就是很easy么，所以Q1和Q2的答案应该紧跟在后面了。
接下来定位Q1的关键字，business应该不是关键字，右边格子里的三句话都有business这个词，没办法用来定位，所以排除。那么Q1的关键字就只有information 和 regularly 了。而且空格后面的单词是information，information是一个名词，所以空格里填的有很大的可能性是一个动词。
继续走下去，发现
This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to 【update】 the details they gave on a regular basis, the information provided remained accurate.
OK，on a regular basis 和题目中的regularly是同义替换，information和details是同义替换，在附近找动词，找到了update，就是它了。
继续
接下来看Q2，先划出关键词 evaluation 和 impact，然后猜测词性，Q2的词性应该是名词，而且用来修饰impact。开始找这两个关键词的同义替换吧
And to maintain and improve standards, Tourism New Zealand organized a scheme whereby organizations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the 【environment】 was considered.
evaluation原词出现，impact使用effect进行替换，看看什么用来修饰effect，发现environment，OK，Q2就是它了
Q3 & Q4
Q3&Q4坐落在special feature的下面，所以先找到关于feature的描写进行定位。
To communicate the New Zealand experience, the site also carried features relating to famous people and places.
OK，找到了，后面的内容就仔细找Q3和Q4的答案了。
Q3关键字是 interview，famous, sports，第一眼看到觉得 sports star也说的过去啊，哈哈。Q3的词性应该是名词。开始在第三段中找关键字
One of the most popular was an interview with former New Zealand All Blacks rugby 【captain】 Tana Umaga.
famous，interview都是原词重现，sports用了rugby（橄榄球，貌似是）来替换，这里Q3的答案很明显就是 captain了
继续
Q4关键字是interactive tour，various locations，然后used in sth/swh，Q4的词性应该也是一个名词
Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster 【films】 which had made use of New Zealand's stunning scenery as a backdrop.
interactive tour -- interactive journey，various locations -- a number of the locations，used in sth -- chosen for sth。OK，答案呼之欲出了，Q4的答案是films。
Q5
Q5左边的格子关键字是driving route，先在后面找到和driving route有关的描述
As the site developed, additional features were added to help independent travelers diverse their own customize itineraries. To make it easier to plan monitoring holidays, the site cataloged the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.
Q5答案必然在这两句话中。先看Q5的关键字varied，突出变化；词性应该是名词
在文中关键字的后面，直接就是according to the season，和depending on基本上属于同义替换，所以这里Q5填season
Q6
先在文中找到travel planner进行粗略定位
Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map.
Q6关键字为map，public transport，local (sth)，词性应该是名词
上面的句子中，travel planner出来了，map出来了，接下来继续找public transport关键字
The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to 【accommodation】 in the area.
OK，public transport也找出来了，接下来只要定位答案了。从题目中，可以看出 local sth和public transport应该是一个并列的关系，然后再句子里找，句子里有suggested routes和public transport是并列关系，但routes是答案么？结果是NO！虽然他们是并列关系，但routes和local之间没有一毛钱的关系，无从修饰。
那么只能继续向下找了，下一句中，有个also，hoho，这个词也是表示并列关系的，那么答案会不会在这句话里面呢？再瞅瞅，in the area是local的同义替换，那么毫无疑问，Q6的答案就是 accommodation了
Q7
先在文中找到“Your words”进行粗定位
By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a 【blog】 of their New Zealand for possible inclusion on the website.
找到后，看Q7的关键字是link，词性是名词。本文的标题就是website，所以这里的link，指的不是物品之间关联，而是互联网上使用的URL链接等概念。那回过去看，还是有相应同义替换的，如 travellers -- anyone，submit -- send，inclusion on the website -- link，所以，Q7填blog
判断题（T/F/NG）
判断题一般也是按序出题的，同样，先找Q8相关的描述
Q8
The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.
关键字：ready-made itineraries，packages，travel companies，individual tourists
先找第5段
The Tourism New Zealand website won two Webby awards for online achievement and innovations. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits to abroad.
妈的，又是什么都没有，浪费表情
继续在第6段找
The website was set up to allow both individuals and travel organizations to create itineraries and travel packages to suit their own needs and interests.
基本上能找到同义替换，题目的意思是为各种人群提供ready-made的itineraries，而文中则说可以根据their own needs and interests来创建自定义的itineraries。所以Q8填False
Q9
It was found that most visitors started searching on the website by geographical location.
关键字：most visitors，searching，geographical location
On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity.
文中说，旅游者不仅仅可以通过地理位置，还可以通过特定的nature of the activity来搜索。
其中geographical location和nature of the activity两者是并列关系，但没有提到是不是most visitors都是通过geographical location进行搜索的，Q9填Not Given
Q10
According to research, 26% of visitor satisfaction is related to their accommodation.
关键字：26%，visitor satisfaction，accommodation
继续往下找
This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be.
直接扫到了26%，那么答案肯定就在附近了
原文的意思是26%满意度取决于交通和住宿；但题目中只列出了住宿，漏掉了交通这个要素
Q10填False
Q11
Visitors to New Zealand like to become involved in the local culture.
关键字：involved in，local culture，继续找
It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting around) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don't want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.
enjoy -- involved in，local culture -- cultural activities，第一句里基本上能找到同义替换。后面两句基本上是对前面的更详细的解释，可以忽略
Q11填True
Q12
Visitors like staying in small hotels in New Zealand rather than in larger ones.
关键字：small hotels，rather than，larger hotels
这里注意一下，一般在判断题中，发现比较级的，如A比B好这类的，九成都是NG。文中可能提到了A，也提到了B，但没有比较；或者提到了A但没提到B，总之，看到比较级的，不会填，直接猜NG
It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-Speaking country with a reliable transport infrastructure.
妈的，里面都没提到small hotel和large hotel，有个small business，但small business 和small hotel没有一分钱的关系
Q12直接填NG
Q13
Many visitors feel it is unlikely that they will return to New Zealand after their visit.
关键字：unlikely，return to NZ
Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere - the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.
游客不愿再次回到新西兰旅游么？为啥捏？
文中有个 once in a lifetime visit，一生只玩一次，那也就是来过了新西兰后以后不会再回来了咯。为啥捏？太远了......
最后一句直接略过不看，节约时间
Q13填True
对答案
| Question | 填空 | 正误 | 正确答案 |
|---|---|---|---|
| 1 | update | √ | |
| 2 | environment | √ | |
| 3 | captain | √ | |
| 4 | films | √ | |
| 5 | season | √ | |
| 6 | accommodation | √ | |
| 7 | blog | √ | |
| 8 | False | √ | |
| 9 | Not Given | √ | |
| 10 | False | √ | |
| 11 | True | √ | |
| 12 | Not Given | √ | |
| 14 | True | √ |
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