本文旨在基于大量数据洞察抖音平台,尤其是平台中的头部内容发布者及头部视频内容,深入分析用户内容及品牌偏好,以期为品牌主后续针对抖音平台开展营销提供思考。
![](https://img.haomeiwen.com/i15868105/42c826d5a109aeea.png)
一一唯信刷量平台
抖音现在到底有多火?
抖音app仅推出市场半年用户量就突破 1 亿,
日播放视频超 10 亿,
超过老牌短视频玩家快手和美拍,
长期占据摄影与录像榜首。
至今,全球月活跃用户数超过5亿,
不夸张地说已进入全民抖音时代。
近日,秒针系统携手海马云大数据发布《抖音研究报告》,旨在基于大量数据洞察抖音平台,尤其是平台中的头部内容发布者及头部视频内容,深入分析用户内容及品牌偏好,以期为品牌主后续针对抖音平台开展营销提供思考。
![](https://img.haomeiwen.com/i15868105/6b5162b2abaa7dc0.jpg)
![](https://img.haomeiwen.com/i15868105/b40cad56db97655d.jpg)
一、抖音平台全局研究
1、平台整体概览
![](https://img.haomeiwen.com/i15868105/920153ee917e2768.jpg)
![](https://img.haomeiwen.com/i15868105/1ea8281a6ee410bf.jpg)
![](https://img.haomeiwen.com/i15868105/823f1dd2b52dbeea.jpg)
![](https://img.haomeiwen.com/i15868105/171aa3024ba8a56d.jpg)
![](https://img.haomeiwen.com/i15868105/5c3be090b6dd38b2.jpg)
![](https://img.haomeiwen.com/i15868105/fcf07f9db8003c09.jpg)
![](https://img.haomeiwen.com/i15868105/0bc778c0c8f314f8.jpg)
2、平台口碑及竞品分析
![](https://img.haomeiwen.com/i15868105/6d3d02149378cf5d.jpg)
![](https://img.haomeiwen.com/i15868105/3926f3a218d129e9.jpg)
二、抖音平台用户研究
1、平台整体用户演化
![](https://img.haomeiwen.com/i15868105/0bb549393a25744f.jpg)
![](https://img.haomeiwen.com/i15868105/dbd0f7a595777db5.jpg)
2、头部内容生产者研究
![](https://img.haomeiwen.com/i15868105/b77870af4cf9841a.jpeg)
![](https://img.haomeiwen.com/i15868105/5f4f9fc70fa08c78.jpg)
![](https://img.haomeiwen.com/i15868105/034eb808f746c33a.jpg)
![](https://img.haomeiwen.com/i15868105/8a361e27acc1f080.jpg)
![](https://img.haomeiwen.com/i15868105/7156d67f63ba9c9c.jpg)
![](https://img.haomeiwen.com/i15868105/13bbc9fa8c4e66b9.jpg)
![](https://img.haomeiwen.com/i15868105/a286be953ee18e3c.jpg)
3、纯素人类头部内容生产者研究
![](https://img.haomeiwen.com/i15868105/ad0f4c72c2c533b0.jpg)
![](https://img.haomeiwen.com/i15868105/60844844928038c7.jpg)
![](https://img.haomeiwen.com/i15868105/4033597f40083ca6.jpg)
![](https://img.haomeiwen.com/i15868105/2858371917d0b21a.jpg)
![](https://img.haomeiwen.com/i15868105/a16b594928e0eb38.jpg)
![](https://img.haomeiwen.com/i15868105/82f03d2832cde2b1.jpg)
![](https://img.haomeiwen.com/i15868105/ce25580ddd522796.jpg)
![](https://img.haomeiwen.com/i15868105/bf652fee4a53ac19.jpg)
![](https://img.haomeiwen.com/i15868105/57e69369eafbf3ad.jpg)
4、跨平台头部内容生产者研究
![](https://img.haomeiwen.com/i15868105/14bff68ab0bc8d0d.jpg)
![](https://img.haomeiwen.com/i15868105/904b48bb12488443.jpg)
![](https://img.haomeiwen.com/i15868105/217b153583732a10.jpg)
![](https://img.haomeiwen.com/i15868105/f5c33db9fcec46d7.jpg)
![](https://img.haomeiwen.com/i15868105/23482a6c0000869e.jpg)
三、抖音平台内容研究
1、UGC热门内容
![](https://img.haomeiwen.com/i15868105/6cbe8304c78b9e8f.jpg)
![](https://img.haomeiwen.com/i15868105/50f491a3716b28f8.jpg)
![](https://img.haomeiwen.com/i15868105/7101cc97f950f9ab.jpg)
![](https://img.haomeiwen.com/i15868105/a41a328ce53a212b.jpg)
![](https://img.haomeiwen.com/i15868105/e9748dc749befc82.jpg)
![](https://img.haomeiwen.com/i15868105/09c76943ee5678ad.jpg)
![](https://img.haomeiwen.com/i15868105/433fc3268ba9cb72.jpg)
2、PGC热门内容
![](https://img.haomeiwen.com/i15868105/38df481d1c8e3ffc.jpg)
![](https://img.haomeiwen.com/i15868105/1937532c9d6871aa.jpg)
![](https://img.haomeiwen.com/i15868105/1e6b3addf3a1f079.jpg)
![](https://img.haomeiwen.com/i15868105/5e3b9722a393df8e.jpg)
![](https://img.haomeiwen.com/i15868105/6ac97a0e2ae4edcd.jpg)
总结: 互联网推广的真谛是,哪里有流量、哪里就是机会,更何况是一个精准的流量平台。当然了,除了我们要完善上述的内容外,抖音的发布技巧以及引流,都是一门课程,值得大家可以好好学习,除了制造引入真实流量,也是需要一些捧场的人加快抖音推广热度,简单的说一个店面聚集的人多,不管东西优质不优质总会能带来不少的流量,适当用一些工具也是让我们抖音快速聚拢一些好办法,基本上可以用到一些平台为自己助力,http://t.cn/EqnVMi7 免费注册 复制到浏览器打开或者直接搜索“唯信刷量平台”我自己常用就是就是这个平台。对自己抖音人气很帮助哦如果有相互学习的朋友可以加我vx: pxy105124
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