Warm It Up热身
Before a roomful of minds becomes engaged in the task at hand, get that roomful of bodies active. Once team members are out of their chairs, they should be encouraged to move around. A meeting can begin with some sort of small, fun, unexpected physical activity—a group stretch, a game of musical chairs, or even a “wave” around the room. This isn’t deep neuroscience; it’s simple biology: the human brain works best when it’s pumped full of oxygenated blood, and physical action gets that blood pumping. This step may encounter a little more resistance than some of the others at first, but it’s a cost-free way of fostering team bonding and setting a desired energy level. If the energy or focus wanes during the session, add another warm-up to shake things up as necessary. Physical warm-ups also reinforce the very concept of team: team members who shake together are more likely to be present, supportive of each other, and committed to the process.
在满脑子都不能从事即将完成的任务之前，先让那满屋子的身体活跃起来。一旦团队成员离开椅子，应鼓励他们四处走动。会议可以从某种小型的，有趣的，意想不到的体育活动开始—小组伸展运动，玩音乐椅子，甚至在房间里荡漾。这不是深度神经科学；这是简单的生物学原理：人脑在充满充满氧气的血液时会发挥最佳作用，而身体的动作会促使血液抽出。首先，此步骤可能会比其他步骤遇到更多的阻力，但这是促进团队联系并设定所需能量水平的一种免费方法。如果在会议期间精力或精力减弱，请添加另一次热身，以根据需要摇动物体。身体上的热身训练也强化了团队的观念：一起握手的团队成员更有可能在场，互相支持并致力于这一过程。
Protect the Team保护团队
To the team leaders or execs calling for a brainstorming session in the first place, when you find the teams that take to this process and make it work—protect them. If you’ve got a team that embraces the whole process, from warm-ups to follow-through, and is dedicated to making a difference, treat them as prized, go-to thinkers, an elite Special Forces Idea Squad. Give them these tools and the training they need;put them in the best position to succeed; and then protect the environment you’ve created for your team to work in. Respect the process that’s been established.
首先，对于要求领导团队进行头脑风暴会议的团队领导者或执行人员，当您发现需要执行此过程并使其起作用的团队时，请保护他们。如果您拥有一支团队，从热身到后续，整个过程都贯穿其中，并致力于有所作为，请将他们视为珍贵的入门思想家，一个精锐的特种部队创意小队。给他们这些工具和他们需要的培训；使他们处于最佳位置以取得成功；然后保护您为团队创建的工作环境。尊重已建立的过程。
Make sure that team members remain clear about expectations and the rules of the room, and get the people who don’t want to be part of that team out of there (before they can make the forces less special).This ties directly to that all-purpose tool of improvisation: postponement of judgment. We’ve seen that the postponing of judgment is crucial to the “Yes, and” approach to personal creativity and interpersonal communication, and it is especially crucial as a leadership tool to facilitate productive ideation. Within the specific dynamics of a brainstorming session (the divergent thinking side), postponement of judgment ensures that a team member’s role is simply to contribute and support, not to critique. This concept is expanded a bit during brainstorming to include individuals’ judgments of their own ideas.
确保团队成员对期望和房间规则保持清楚，并让不想加入该团队的人离开那里（在他们可以使部队变得不那么特殊之前）。通用的即兴工具：推迟判决。我们已经看到，推迟判断对于个人创造力和人际交往的“是和”方法至关重要，并且作为促进产生性构想的领导工具尤其重要。在集思广益会议的具体动态中（发散思维的一面），推迟判断可确保团队成员的角色仅是贡献和支持，而不是批评。在集思广益期间，此概念得到了扩展，以包括个人对自己想法的判断。
For ideas to flow as freely as rainwater, people must turn off their internal censor and allow themselves to be both vulnerable and spontaneous. This can be a very difficult dynamic to instill in a roomful of thinkers who are not used to it, though once the ideation session is effectively established as a safe zone—a divergent thinking arena in which everyone is asked to speak openly and in which no particular position needs to be defended—it’s amazing how productive the communication becomes.
为了使思想像雨水一样自由流动，人们必须关闭内部检查器，让自己既脆弱又自发。尽管一旦构想会议有效地建立在一个安全的区域上，这是很难灌输一大堆不习惯的思想家的动力，这是一个分歧的思想领域，每个人都被要求公开发言，而没有需要捍卫特定职位-沟通变得如此高效令人惊讶。
Remember that a postponement of judgment simply means that judgment must be deferred to the appropriate time. Let’s be honest here: to drive raw ideas to productive use, the judgment process is insanely important. Moreover team members’ critical decision-making abilities may be in large part the asset that earned them a spot on the team in the first place. However, when people revert to employing their critical-thinking skills too quickly, they miss the chance to recognize opportunities in the unexpected. They also miss the opportunity to show that the ideas and input of others are valued. Leaders of a brainstorming team as well as all team members must remain disciplined about exercising a postponement of judgment and must insist that the team stay equally disciplined. Don’t inadvertently throw out the gold just because it’s covered in mud. Pan gold like ol’ Jebediah and then later sift out the sand and the muck and the mud.
请记住，推迟判决只是意味着必须将判决推迟到适当的时间。在这里让我们说实话：为了将原始想法推广到生产性使用中，判断过程至关重要。此外，团队成员的关键决策能力可能在很大程度上是为其赢得团队第一名的资产。但是，当人们过快地使用他们的批判性思维技能时，他们会错过在意外中发现机会的机会。他们还错过了表明他人的想法和意见得到重视的机会。集思广益团队的负责人以及所有团队成员必须对纪律处分，以延误判决为纪律，并且必须坚持团队保持同样的纪律。不要仅仅因为黄金被泥覆盖而无意中扔掉了黄金。像ol'Jebediah一样淘金，然后筛出沙子，渣土和泥土。
Brainstorming sessions must be energetic, fun, focused, creative, inspirational, and ultimately productive. Leaders and team members should not allow any negativity to impinge on that. Cognitive psychologists have proven that moods are contagious and positive moods facilitate creativity.10 Keep the attitude positive and the energy high.Remain supportive and protective of the team. Celebrate the last great idea thought up, and look forward to the next.
头脑风暴会议必须充满活力，有趣，专注，富有创造力，鼓舞人心并最终富有成果。领导者和团队成员不应允许任何负面影响。认知心理学家已经证明，情绪具有感染力，积极的情绪可以促进创造力。10保持积极的态度和高昂的精力。保持团队的支持和保护。庆祝最后想到的好主意，并期待下一个。
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