【学习笔记】懂你英语 商务英语 Level 5 Unit 2 P

【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 1（V）对话 Analyzing Market Share

黑男 Lucas

白男 George

Lucas:

Hey George. Are you busy?

George:

Not at all, Lucas. What's on your mind?

Lucas:

I wanted to ask you some questions about a research report I just read.

It's about the luxury market in India.

George:

Sure. What would you like to know?

Lucas:

The report says the luxury market is growing rapidly,

with more money being spent than ever before.  【填空】【朗读】

【选择】-What is the research report about?   -It's about the luxury market in India.

【选择】-How much money is being spent in the luxury market?   -more than ever before

---

For example, from 2015 to 2016, the industry saw a growth rate of about 35%.

George:

Well,  India's upper middle class has been growing,

which means more people have money to spend on luxury items.

Lucas:

Yeah. And some companies have seen higher sales than ever before.  【填空】【跟读】

【选择】-How have sales been for some companies in the market?  -Higher than ever before.

【跟读】The luxury market in India is growing rapidly.

---

For example, the company Trendi had a steady sales growth rate of about 9% from 2015 to 2016.

And yet, Trendi's market share decreased from 7% to about 5% over the same period. 【填空】

Why is that?

George:

Well, you can't only consider the revenue generated by Trendi.

You need to compare it with sales for the luxury industry as a whole.

【选择】-What happened to Trendi between 2015 and 2016?   -Sales increased, but its market share decreased.

【选择】-How much did Trendi's market share decrease from 2015 to 2016?   -2%

---

Lucas:

Do you mean dividing Trendi's total sales revenue by total industry sales?

George:

Yes. Also look here.

In 2015, Trendi grew by 8%, and the industry grew by 32%.

In 2016, the industry grew by more than 30%,

while Trendi's sales only increased by 9%.  【填空】

In other words, Trendi wasn't keeping pace with the industry. 【跟读】

【选择】-How is a company's market share calculated?   -dividing its total sales by total industry sales.

【选择】-Why do Trendi's total market share decrease?   -The industry grew faster than Trendi's total market sales.

【选择】-What does he need to compare Trendi's revenue with?   -the total sales of the industry

【朗读】Even though it had steady sales growth, its market share decreased in the same period.

---

Lucas:

So while Trendi was gaining sales, it was actually losing ground in the market?  【填空】

George:

Exactly.

I think Trendi has to change its business strategy to appeal to new customers. 【填空】

Lucas:

How might it do that?

George:

By diversifying its product line or appealing to new demographics, it might be able to reclaim some of its market share.【填空】

 【选择】-How could Trendi appeal to new customer?   -By developing new products.

【选择】-If Trendi appealed to new demographics, ...     it might improve its market share.

---

But we'll have to wait and see.

I'm not Trendi's CEO, after all.

Lucas:

Hmm... The market's really getting competitive.

I'm excited to see what Trendi will do next.

George:

Me too.

【选择】-How does he feel about Trendi's future?  -excited

【选择】-How will Trendi change it strategy?   They don't know yet.

【朗读】He is excited to see what they will do next.