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2019: 自由职业与斜杠青年

2019: 自由职业与斜杠青年

作者: 三只蜜蜂 | 来源:发表于2019-01-09 17:10 被阅读0次

    2016年,在美国,自由职业者的比例已超过了5300万人,希拉里在演讲时说,美国自由职业者占职场数量的三分之一,并有望在2020年达到50%。据统计,美国在2014-2015年间,远程工作数量就增长了27%,每5个人中就有2个是在线上完成了工作。

    斜杠青年来源于英文Slash,出自《纽约时报》专栏作家麦瑞克·阿尔伯撰写的书籍《双重职业》,指的是一群不再满足“专一职业”的生活方式,而选择拥有多重职业和身份的多元生活的人群。

    这些人在自我介绍中会用斜杠来区分,例如,张扬,记者/演员/摄影师,“斜杠”便成了他们的代名词。 

    斜杠青年越来越流行,已成为年轻人热衷的生活方式。

    斜杠青年的出现并非偶然,而是社会发展的必然现象,也是进步的体现。这种进步使人类摆脱“工业革命”带来的限制和束缚,释放天性。 [1] 

    自主、多元又有趣的,在经济独立的情况下,享受自己理想的生活与职业。相对枯燥单一的职业来说较为自由随性。 

    后工业时代

    在后工业时代,服务业成为最大的产业,服务业不涉及生产,交换的大多为个人技能、知识和时间,不存在大规模生产,没有很长的产业链,不需大规模合作。个人就成为了独立的服务提供商,互联网的发展又为此提供了很好的支撑,帮助供需方解决信息不对称问题,让大量技能拥有者摆脱机构的束缚,直接为用户提供服务。

    人才时代

    人类已跨入知识和创造力的跨界时代,人才成为生产要素中最重要的部分。资金作为重要生产要素的时期已一去不复返,硅谷的崛起使老牌的全球500强企业黯然失色,世界的聚光灯迅速转移到了充满活力和激情的科技公司。当互联网的基础搭建完成,所有点都被连接在一起,拼内容的时代来临,最终的价值创造需依靠能产出高品质内容,创造出有真正需求的产品和服务的人。

    个人化经济组织方式

    经济组织方式发生了变革,集中在固定时间和场所的传统工作逐渐被松散,被合作式的方式取代。

    资本经济时代的管理理念是,雇员们需被严格管理,在固定的时间和场所做无聊的重复劳动。这在知识和创造力时代已行不通,因为人只有在自主和自我驱动的状态下才能拥有最大的创造力。事实上,组织创新已在硅谷如火如荼地进行。在那里,员工有着极大的自由选择与谁工作,参与什么项目,在哪里工作以及何时工作。

    雇佣与合作最大的区别就是利润分配。资本强势时,企业产生的大部分利润必然归资本方,然而当人才成为关键资源,其稀缺性会推动价格上涨,利润也将会从资本方转移到人才方,直到达到合理分配,即合作状态下的利润分配。

    2016年,在美国,自由职业者的比例已超过了5300万人,希拉里在演讲时说,美国自由职业者占职场数量的三分之一,并有望在2020年达到50%。据统计,美国在2014-2015年间,远程工作数量就增长了27%,每5个人中就有2个是在线上完成了工作。

    有机构预测,未来全球自由职业市场规模可能达到3万亿元左右。这就意味着,在未来的职场中,员工可能大部分都成为自由职业者,而非受雇于单一组织,而这一现象在目前已并不鲜见。在互联网发展突飞猛进的今天,由于技术帮助供需双方解决了信息不对称的问题,使得人们的角色变化更为便利。

    在国内兴起了诸如旅游服务、教育、运动健身、美食等平台,使得很多拥有相关技能的人摆脱机构的束缚,直接为用户提供服务。职场人员成为多种属性的拥有者,他们可以被多家企业所雇佣,甚至可能在一家大公司做技术的同时,也在为多家小公司做产品、做运营、做行政、做HR等。 

    85后为主

    斜杠青年的出现,颠覆了单一雇佣制的劳动模式,让人力资源流动起来,达到了充分、可重复的利用。也带来了对现有组织运作方式、组织吸引人才的手段乃至社保体系的颠覆。

    互联网时代正在深刻地改变着人类的命运,现在的年轻人不用靠拼家庭背景、拼财力和人脉,完全凭借自身的实力和才华就能取得成功。而要想获得这种实力,需要有扎实的知识功底和多重的技能储备,这就需要对自己进行“自我投资”。 

    多重职业释放天性

    “斜杠青年”的出现并非偶然,而是社会发展的必然现象,也是进步的体现。这种进步使人类摆脱“工业革命”带来的限制和束缚,释放天性。

    在原始社会,人类的生存环境危险多变,必须训练随机应变的能力和全面的生存技能,发展和运用不同技能。生存环境决定了人类天性喜欢多元生活,喜欢用不同技能来应对新挑战。

    农业社会和工业社会把人类限制在固定的土地和工作场所,从事不具挑战性的重复劳动。专业化成了这个时代的理所当然。不论是学校教育还是职业发展,人们都努力让自己变得越来越专业,以便成为产业链中的“螺丝钉”。

    自我投资过上多元生活

    随着新时代的来临,整个社会对知识的渴望和崇拜将极度高涨,这给知识型人才带来巨大机会,各类自媒体的风生水起,年轻人不再需要拼家庭背景、人脉或财力,而是通过自身实力和才华获得成功。

    这个时代最重要的投资是“自我投资”,只要你拥有扎实的知识功底、才华或技能,就可以拥有多重职业和身份,成为“斜杠青年”中的一员,过上一种自主、多元和有趣,同时又能经济独立的生活。 

    做想做的事,而不只是赚钱的事

    每一个领域的切入都应是兴趣导向,而非金钱导向。尤其是新领域新技能不熟练不纯熟时。技能需要历练,经验需要累积。在开拓新领域初期,将不赚钱甚至赔钱,只有自己对这一领域的足够兴趣,才能坚持到收获的那一天。 

    自由职业者:

    数据显示,2020年,美国将近50%工作人员是自由职业者

    另一方面,大量数据表明,人工智能将要在未来让超过90%的工作机会消失。就业机会将成为未来的一大刚需。最大的几家社交平台,FACEBOOK, LINKEDIN, GROUPON,的市场加起来超过100亿美元,而这几家公司所雇用的员工总数不超过3万人。

    未来学家、前IBM资深工程师,THOMAS FREY在他的新书《communicating with the future》中观察,2030年,超过50%的工作机会将消失,30岁以前职场人,今天所做的工作不足10个,而到2030年,人们所从事过的工作项目将达到200~300个!我们的经济社会将成为一个项目制的工作场景。

    因此,自由职业和短期工作不是一个短期现象,而将成为一个长期趋势。

    美国人口共3.2亿,其中超过5000万劳动人口参与零工经济。美国人口普查局和国税局的数字显示,服务业总产值高达一万亿美元,且将在未来五年中伴随着科技降低准入门槛而快速增长。

    中国拥有超过13亿人口,GDP总量达11万亿美元,8亿劳动人口中有36%从事服务行业。40%的劳动力(即37亿人)在城市就业。20%在“其他企业类型”中工作,即自由职业者和非派遣员工10,其中,3%在家政服务业工作,5%在建筑业工作,9%在其他行业工作(均指占城市雇佣劳动力的比重)。这意味着个8400万劳动力、5000亿美元的市场。

    此外,中国还经历着大规模农民工数量增长(主要在私有部门工作),大规模城镇化和私有部门的快速增长。中国的智能手机普及率达到40%。保守估计中国市场价值高达5000亿美元。

    你难道不需要多了解一下斜杠青年职业和自由职业吗?

    ProfitableVenture.com分析——

    从家里开始的顶级在线商业创意是什么?什么是最好的小型互联网商机?您想了解在没有钱的情况下在互联网上开展业务需要什么?然后,我建议你继续读下去。

    不幸的是,世界充满了商机和创业经营理念已不再是新闻;不是每个人都能看到这样的机会比尔盖茨曾经说过:“如果你的业务不在网上,那么你的业务就会破产,”我相信这句话是完整的事实。

    互联网是下一个重要的事情,因为它为普通人提供了巨大的杠杆作用。比尔盖茨,马克扎克伯格,拉里佩奇,谢尔盖布林,迈克尔戴尔等年轻人和高中或大学辍学者已经从头开始成为亿万富翁。

    现在网上有很多商机,但问题是:哪个最适合你。因此,在本文中,我将回顾一些成功的互联网业务理念,并最终;我将讨论初学者开始的最佳在线商业理念。

    然而,在我继续之前,我希望您了解这个商业创意清单并不以任何方式取代您对这些想法进行可行性研究和编写商业计划的需要。

    其次,我希望您知道您可以在世界任何地方开展在线业务;只要你有互联网连接。所以你是在菲律宾,尼日利亚,美国,英国,加拿大,印度等;你仍然会发现这些信息很有用。在不浪费时间的情况下,以下是40多个在线商业创意和从家里开始的机会。

    开展在线业务:需要考虑的三个关键因素

    作为一个在线和离线经营企业的企业家,我相信我可以权威地回答这个问题。在你开始思考最好的在线商业创意和开始的机会之前,我想说明一点,那就是:

    “没有什么比最好的在线商业创意或机会了。因此,停止搜索它符合您的最佳利益。相反,你应该把注意力集中在一种商业模式上,并努力做到最好。“

    现在,您如何选择适合您的商业模式并仍然赚钱?那么,下面的三点将帮助您做出决定。

    A-找到您热衷或感兴趣的在线商业创意

    “激情是让事情变得艰难时能够继续坚持的原因。” - 沃伦巴菲特

    进入一个显示出巨大潜力的企业是非常好的,但是进入一个你热爱的企业更合适。商业是一种风险,事情并不总是按照我们的计划进行。

    大多数人从一个商业机会跳到另一个商业机会的原因之一是因为他们没有追随他们的激情。看看世界上最大和最好的企业;来自微软,苹果,甲骨文,麦当劳等,您注意到他们是围绕创始人的激情建立的企业。因此,如果您正在寻找最佳的在线商业创意,那么请考虑开始您热衷的事情。说够了。

    如何快速在线赚钱?

    如何开展在线业务?

    B-找到您愿意学习并坚持的企业

    知识是每个企业的基础;不是资本。除了参与行业之外,每个商业行业都有一些你永远不会发现的内部秘密,策略和策略。因此,在寻找最佳互联网商业创意时,寻找您愿意学习并坚持的机会和想法。成功不是一夜之间的冒险;这是不断努力的结果。

    C-找到一个可以产生被动收入的商机

    最后,我认为最好的商业机会是提供有价值的服务,为您赚钱,并且您可以轻松地运行。我说的是一旦他们稳定下来,他们可以在自动驾驶仪上运行的企业。

    提供服务的模式可能不是最好的,因为它需要你的全职工作并增加你的利润,你必须增加你的工作时间或雇用更多的帮手。

    2019年40个互联网业务模式

    Top 40 Profitable Internet Business Ideas & Opportunities for 2019

    1. Affiliate marketing-联盟营销

    The first venture you can start online is to own your own affiliate store. To become an affiliate marketer means that you be promoting other people’s products and services. Whenever there is a sale, you will get a commission and the most interesting fact here is that you don’t even need a dime of your own to start it and you get to partner with some of the biggest companies in the world.

    2. Blogging-博客

    If you have a particular subject that interests you and you are passionate about it, then you can start a blog around such topic. Blogging is one of the fastest growing business trends on the web and the sweetest thing is that it is an information based business.

    So no worries about technicalities, programming, etc. You also don’t need to invest a dime to get started as there are free platforms you can utilize like Blogger, TypePad, Joomla and WordPress.

    3. Auction selling –eBay-拍卖网

    This business involves selling or reselling products (using goods, purchase and reselling of wholesale goods, using drop-shipping) on an online market place like Ebay, Amazon Auction or Craigslist.

    4. Online Beading Store-绣边

    If you love beading, and you have beading skills, you can launch an online business that will not only focus on selling the coolest beads on the web, but also offer video tutorials on how to make beads.

    5. E-Book Publishing-电子书出版

    If you love writing and you possess some marketing skills, then you can venture into information marketing. In this situation, your business will be to identify people’s problems and provide a solution in the form of an ebook.

    6. Do-It-Yourself program-DIY程序

    Just as the green revolution is on, the DIY (Do-It-Yourself) movement is also on. As the economy gets tighter, people are spending less and they are learning to do things themselves to save money. You can still take advantage of this situation and position yourself as a DIY expert and start publishing tutorials on how to fix things, install gadgets and make repairs.

    7. Advertising Network (Ad Network)-广告网络

    You can also start a company online that connect advertisers to websites who wants to host advertisements. The key responsibility of an Ad Network is the aggregation of Ad space supply from publishers and matching it with advertisers demand.

    8. Website flipping business-网站买卖

    You can start buying and selling websites for a profit. To understand this business model, just consider yourself a real estate entrepreneur; who buy houses at a low price, renovates the house and resells at a higher price for a profit. You can begin by checking out websites that are listed on Flippa.com to understand how this business works.

    9. You Can Make Money Taking Surveys Online-在线调查

    10. Set up an e-commerce store online-电商网店

    Yes, you can set up an e-commerce or retail store online and you can start this online business from home without even owning a single product. You can sell virtually anything ranging from books, clothes and electronics to household item through wholesale drop shipping or by setting up an affiliate store with Amazon or EBay.

    11. Start Trading Forex Online-外汇交易

    12. Research and sell information online-研究及信息销售

    Yes, you can research on people’s problems and needs; then all you have to do is to come up with a solution, package it in an eBook, video or audio format and you are in business. In fact, the over head startup cost for this business is so low that anybody can do it. To have an idea on hottest selling information products, I will recommend you visit Clickbank.com

    Online Business ideas that Yield’s Passive Income Even While You Sleep

    13. Web hosting reselling business-网页托管转销

    One thing about a web hosting reselling business is that the market is a bit saturated; but I don’t believe a market can be saturated if you can be creative and focus on a specific niche. But the good side of this business is that it can run on autopilot; once you have put in the initial effort and gotten some clients, you are set.

    14. Membership sites-会员网站

    If you are an expert in your industry, then you should definitely think of starting a membership site. A membership website is a site that offer “specific information” to people; all for a monthly recurring fee. A successful membership site can generate income monthly without you lifting a finger.

    15. Build your own Blog network-博客网络

    One of the best online businesses you can start today is a blog. The downside of a blog is that it’s not a short term profit maker; but it can bring you fortunes and fame. Owning a blog network is definitely not an easy thing to do, but it can be done. However, it’s advisable you start from only one blog. Once your blog or blogs are up and running, you can enjoy steady streams of passive income.

    Profitable Web Based Services Business Ideas and Opportunities to Start

    To build a successful business online around service provision; you need nothing but specialized knowledge or skill and thorough understanding of how the internet works. Your overhead can be kept low by operating your business from home. In fact, providing business services on the internet can be started from home with zero capital. All you need is core expertise and you are good to go. You can get such expertise by attending seminars and workshops, reading books and practicing on your own.

    Growing an online service business is quite easy because of the ease of referral; and the automation of several processes. Marketing your business expertise online is quite cheap and can even be done for free; if you know how to go about it.

    16. Programming Services-编程服务

    With the growing demand for software, applications and plugins; offering programming services is definitely a business to beat because of the steady demand. But a downside to offering programming service is that it requires specialized knowledge that doesn’t come easy. If you are patient enough to learn the ropes of programming; you are sure of a steady supply of contracts. Remember that Larry Page, Bill Gates, Larry Ellison and Mark Zuckerberg started out as programmers.

    17. Web Copywriting-网页知识版权

    Web copywriting is a service business you can start today and begin to make money because of insufficient copywriters on ground. Affiliate marketers and info product marketers will be your major clients because they are always on the look out for possible ways to increase the clickthrough rate, subscription rate and conversion rate of their websites. If you have a passion for playing with words; then you can start a web based business offering web copywriting services.

    18. Virtual Assistant-虚拟助理

    The next web based service business opportunity you can start today is to provide virtual assistance to web entrepreneurs. Your duty will be to carry out assigned tasks that your client considers cumbersome or not-too-relevant.

    19. Web Design-网站设计

    Web design is an online service business that has been around for quite long; yet, the market is not saturated. With an ever growing demand for websites, forums and blogs; the momentum for web design services will never die down. To get started as a web designer, all you need are some artistic talents, programming knowledge and time. As you design your websites, you must ensure you build your portfolio and look forward to having additional clients through word of mouth.

    The most exciting fact about offering web design services is that you don’t need to know how to design a website or blog; all you need to do is to master the automated web design software made available online and you are in business.

    20. Blog Installation-博客安装

    Blogging is the latest craze online. Every Dick and Harry now maintains a blog; and a lot more people desire to own one or two but unfortunately, not many people understand the technicality involved with installing a blog and they are not willing to learn it. If you are good at blog installation; then you can offer it as a service and I bet that you will smile to the bank daily.

    21. Start a Local SEO Company-本地搜索引擎优化

    The battle to be on the first page of Google is getting hotter by the day. Companies are now paying huge sums of money to search engine positioning experts to help increase their pagerank. Do you know how to get a web page to rank in the top ten search results of Google? If yes, then you have a money minting skill on hand. Aside providing search engine optimization services; you can actually build a successful business around this single service, big time.

    22. Social Media Consultancy-社交媒体咨询

    As the craze for social media content increases; so also does the competition for social media attention by big company increases, thereby increasing the need for social media marketers. Do you know how to make a content go viral on social media? Can you build a strong brand presence on social media? Have you mastered the intricacies of social networking? Then become a social media consultant and you are in for cool cash.

    23. Web Promotion-网站推广

    There are hundreds of millions of websites on the internet; and each of these websites seeks publicity. You can start a business as a web promotion expert and make money online. If you can effectively promote a website without spending much on advertising; you have a good business on hand.

    24. Ebook Cover Design-电子书封面设计

    Ebook publishing is on the rise; so also is the demand for quality eye catching ebook covers or product covers. The good thing about starting an ebook cover design business is that you don’t need to have knowledge of graphic design or Photoshop. The process of creating an ebook cover is now automated with the use of ebook cover design software.

    25. Become a Freelance Writer and Make Money Writing Articles Online-自由作家

    One of the most outsourced online business processes is content creation and written content happens to be one of them. In fact, ghost writing as a service business is so broad that you can fill it all. Do you have a passion for writing? Then start a business offering ghost writing services to individuals and companies. You specialize on guest blogging for clients, article writing, ebook writing or freelance writing.

    26. Proofreading-校对

    Do you have an eye for spotting grammatical errors? If yes, then you can make money online by offering proofreading services to online publishers.

    27. Internet Press Release Services-互联网媒体发布服务

    The demand for free publicity will always be on the increase as long as there’s competition in business. Imagine getting on the front page or home page of a high traffic media website without spending a dime; that’s the power of press releases. If you are good at writing press releases and also submitting them; then you are in business.

    28. Website Appraisal-网站评估

    Just as businesses are bought and sold offline; so also are websites bought and sold online. You can become a website valuation expert and offer appraisal services to website developers (virtual real estate developers).

    29. Website Critique-网站批评

    Are you good at website optimization? Can you help internet business owners increase their conversion rate simply by overhauling a website? Then you can critique websites for cash. I know several entrepreneurs that have built successful online business by offering landing pages and squeeze page makeovers. You can do the same.

    30. Blogger to WordPress services-博客系统服务

    Most blogs are hosted on Google’s free blogging platform Blogger; but bloggers are switching over to WordPress because of its usability and features. The only fear of moving from one blogging platform to another is that you may lose your content and pagerank.

    Most bloggers don’t want to go through this nightmare, so the reliance on blogger to WordPress service providers. If you can switch from blogger to WordPress and vice versa without a loss of pagerank or content; then you have a profitable business on hand.

    31. Web Development-网站开发

    Web development goes beyond web design; it encompasses website critique, forum installation, eCommerce site development and specialized website building. This is a profitable business opportunity; though it’s capital and time intensive, it’s a guaranteed money maker.

    32. Joint Venture Brokering-合资企业经纪

    You can start a web business around offering joint venture brokerage services. If you have the capacity to link product creators with marketers in any niche; I don’t see anything that stops you from starting a joint venture brokerage business.

    33. Lead Generation Services-订单生成服务

    Do you know how to generate leads online? Then you can help businesses build their mailing lists. Most internet marketers attest to the fact that the money is in the list and they are willing to do anything to have this list. You can start a lead generation business and charge either per lead or on a bulk basis (per 1,000 lead).

    34. Niche Research services-细分领域研究服务

    One of the best web based business services to offer is a niche research service. This is a business that requires you to spot online trends and niches before the rest of the crowd discovers such. It also entails digging deep to discover ignored or overlooked niches. If you are well grounded in online business research; then you can start a business online researching upcoming trends and niches, and selling these business trends to internet entrepreneurs and investors.

    35. Software / Script Installation services-软件安装服务

    The last web based business service you can offer internet business owners for cash is software / script installation. Most people desire to start a social networking site, forum, eBookstore and so on but they don’t know how to go about it.

    Some of these entrepreneurs have even taken a bold step ahead to purchase the necessary software or script needed to power their desired site; but they don’t know how to go about the installation. I have seen several small businesses that charge $97 for installations that don’t take more that 20 minutes to implement. If offering script installation service thrills you; then you can learn the rudiments of script installation.

    36. Recruiting and Online Headhunting-招聘及在线猎头

    If you know your way around the web and you are good at digging up people’s profile, then you can become a contract staff agent to some companies. Your duty is to go online and search for the right candidates for specific positions within a company and the company will pay you when the hire is made.

    As a final note, I want it to sink into your skill that you can become a successful entrepreneur simply by taking advantage of any of the web based service business opportunities listed above. All you need is the right knowledge, the right marketing skill and determination. Once these three keys are locked in synergy; the sky will be your starting point.

    37. Consultancy-: 商业咨询

    You can be a consultant to business people online, and your task is to keep informing them of the latest or new developments within their industry.

    38. Resume writing service-简历编写服务

    A resume writing service can make a big internet home business, especially during economic difficult times and in areas where unemployment rate is very high.

    39. Desktop publication services-电脑出版服务

    Getting used to software, meeting deadlines, and making yourself popular online are the keys to launching a desktop publication home businesses. While some desktop publishers would like to meet clients in person and serve their local neighborhood market, a desktop publisher who renders services through the internet will have a much broader market to work on.

    Additionally, working this business online permits you to show case prospects samples of your work and to publish testimonies from your satisfied clients/customers.

    40. Internet marketing services-互联网营销服务

    Assisting people to drive customers to their websites can be an excellent online business with a strong profit potential. Doing business on the web is quite tough because things change so fast online, so it will be your job to help the online entrepreneurs keep up with the ever changing trend.

    Example of services you can offer include pay-per-Click (PPC) advertising services, blog marketing services, article marketing services, guest blogging, link building service, etc.

    41. Graphic design-图形设计

    There are lots of graphic designers on the web. So if you have plan to succeed in this area online, serving a particular target audience will be your best friend. Suppose you are specialized with fashion and you have a good graphic design skill, you can try your hand at launching an online graphic design firm that focuses on graphic design for fashion designers. You can also choose to focus on infographic designing, ebook cover design, etc.

    42. Online life coaching-在线生活教练

    Sometimes, life could be complicating thus requiring a little correction or encouragement for an individual along the way. If this sometimes appeals to you, you can consider launching an online business that tackles just one aspect of life’s most common challenges. For instance, if you are naturally born cupid, you can be a dating coach. Or if you know how to get things done, you can be an effective coach to assist others to quit procrastinating.

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