“Time is a problem for kids,” states a news report for a new Swiss watch. Children in some countries “learn time slowly” because “they don’t wear watches” and “parents don’t really know how to teach them time”. The kids grow up with this handicap and become adults—and then can’t get to work on time. Is there an answer to this problem? of course—it’s the Flik Flak, made by a famous Swiss watch company.
“时间对孩子们来说是个问题,”瑞士一块新手表的新闻报道说。一些国家的孩子“学习时间很慢”,因为“他们不戴手表”,“父母真的不知道如何教他们时间”。孩子们在这种障碍下长大,成为成年人,然后不能准时上班。这个问题有答案吗?当然,答案就是由一家著名的瑞士钟表公司生产的Flik Flak。
The Flik Flak is being marketed as something teaching watch for children aged 4 to 10. The watch itself does not teach kids how to tell time, of course it merely “captures their imagination” by presenting the “hour” hand as a beautiful red girl named Flak and the “minute” hand as a tall blue boy named Flik. Flik points to corresponding “blue“ minutes on the dial, while Flak points to red hour numbers. The characters and the colors combined with parental help, are supposed to teach young children how to tell time.
Flik Flak是一款面向4至10岁儿童的教学手表。手表本身并没有教孩子们如何报时,当然,它只是“抓住了他们的想象力”,将“小时”指针呈现为一个名叫Flak的漂亮红色女孩,将“分钟”指针呈现给一个名叫Flik的高个子蓝色男孩。Flik指的是表盘上相应的“蓝色”分钟,而Flak指的是红色的小时数。这些字符和颜色加上父母的帮助,应该可以教会年幼的孩子如何报时。
The watch comes equipped with a standard battery and a nylon band. Peter Lipkin, the United States sales manager for the Flik Flak, calls it Kidproof: if it gets dirty you can throw the whole watch in the washing machine.” The product is being sold in select department stores in Europe, Asia and the United States for a suggested price of $25. Parents who buy the watch may discover that it is one thing for kids to tell time; it’s quite another for them to be on time.
这款手表配备了标准电池和尼龙表带。Flik Flak在美国的销售经理Peter Lipkin称之为Kidfroof:“如果它变脏了,你可以把整个手表扔进洗衣机。”该产品在欧洲、亚洲和美国的部分百货公司出售,建议价格为25美元。买手表的父母可能会发现,孩子报时是一回事;他们准时是另一回事。
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