【教书匠阿伦-外刊精读】这只不爽猫，红遍好莱坞

作者: 教书匠阿伦 | 来源:发表于2019-07-23 07:54 被阅读0次

Anaheim, California (CNN Business)Nala the cat, a Siamese and tabby mix, is slightly cross-eyed with gray and white fur. She likes being petted but isn't a fan of being held. She was rescued from an animal shelter and really loves men with beards.She also happens to have more than 4.1 million followers on Instagram, making her the most followed cat on the photo-sharing app.

加利福尼亚州阿纳海姆（美国有线电视新闻网） Nala是一只暹罗猫和虎斑猫的混血儿，有点斗鸡眼，有着灰色和白色的皮毛。她很喜欢被摸但不喜欢被抱。她是从一个动物收容所被救出来的，特别喜欢有胡子的男生。这只猫在 Instagram 上有超过 410万的粉，是在网络界粉丝最多的一只猫。

Her owners, Varisiri "Pookie" Methachittiphan and Shannon Ellis, also have five other cats and one dog running around their home -- all of whom are internet famous, including White Coffee Cat, Luna Rose, Stella and Steve, Spencer, and Apollo. Each have between 17,000 and 1.9 million followers on Instagram. Animals have long been popular online, cats in particular, and having especially photogenic pets has some led people like Methachittiphan and Ellis to a lucrative full-time career.

Nala 的主人是 Varisiri "Pookie" Methachittiphan 和 Shannon Ellis，他们家中还有另外五只猫以及一只狗，全部都在 Instagram 上非常知名，包含了 White Coffee Cat, Luna Rose, Stella and Steve, Spencer, 以及 Apollo。每一只都有约 17,000 到 190万的粉丝。动物在网络上也可以拥有非常多的粉丝，特别是猫咪。拥有上镜的宠物让一些人比如Methachittiphan 和 Ellis 走上了赚钱的全职经营宠物Instagram的生涯。

"The hardest part is that you never really have a day off. It's 24/7," Methachittiphan told CNN Business at VidCon, the annual conference for online video creators in Anaheim, California, last week. "You need to take some time for yourself, too.” In addition to running Instagram accounts for all seven pets, they sell Nala-themed merchandise such as shirts, beanies and pet toys, produce a Facebook Watch show about Nala and work on sponsored content deals with brands on Instagram that start at $8,000 for each post.

上周在加利福尼亚州阿纳海姆举行的在线视频创作者年会VidCon上，Methachittiphan 告知美国有线电视新闻网 “最困难的部分是你没有真正休息过，一天24小时，一周七天。你也需要给自己留一些时间。” 除了经营这七只宠物的 Instagram，他们俩人还有贩卖许多周边商品，比如Nala 主题的衬衫，帽子和宠物玩具，并开了一些关于Nala的Facebook的视频，并且和赞助内容涉及Instagram上的品牌合作，价码为每一个帖子起价 8,000 美金。

In 7 years, Grumpy Cat accomplished more than most people do in a lifetime For Nala's Instagram account, they keep it pretty simple. She's pictured in minimally-edited photos making funny faces, sticking her tongue out, playing with boxes or cuddling with her famous siblings. For some photos, they dress her up in costumes such as a space suit or with accessories on her head like crowns, headbands and hats. Methachittiphan adopted Nala in 2010 in Los Angeles when she was a master's student and made an Instagram account for her two years later when the service started taking off. "It really happened by accident," she said. "By the second week, Nala had 500 followers, and by the fourth month, she had reached almost 50,000. At the time, I was like, 'Maybe we have something special here.'"

7年来，不爽猫（Grumpy Cat，又名暴躁猫）的成就比大多数人在一生中取得的成就还多。对于Nala的Instagram帐户，他们操作地非常简单。照片中，她做着滑稽的嘴脸，伸出舌头，玩盒子或与她着名的兄弟姐妹依偎在一起。在有一些照片中，他们用衣服打扮她，比如航天服，或者头上戴一些饰物，比如皇冠，发带和帽子等。2010年，Methachittiphan 在洛杉矶读硕士时收养了Nala，并且两年后为该服务开始走红的时候为她创建了一个Instagram帐号。她说“这真的是偶然发生的，到第二周，Nala就有了500名追随者，到第四个月，她的粉丝已经达到了近5万人。当时，我想，'也许我们在这里有一些特别的东西。'”

Methachittiphan took the cat's burgeoning fame very seriously. In the early days, she experimented with hashtags and finding the optimal time to post on Instagram to keep growing Nala's following. When she was featured on Instagram's "Popular" page, now called Explore, Methachittiphan began setting an alarm for 5 a.m. to post photos and increase Nala's chances of being chosen again to help increase her exposure. Brands soon started reaching out about sponsored content deals with Nala.

Methachittiphan非常认真对待这只猫的蹿红的事情。早些时候，她尝试使用主题标签并找到了在Instagram上发帖的最佳时间，以保持Nala的粉丝的增长。当她在Instagram的“热门” （现在叫做Explore ）页面上出现时，Methachittiphan 上午5点开始设置闹钟，来发布照片，增加Nala再次被选中的机会，以增加她的曝光率。各大品牌很快就开始与Nala达成赞助内容协议。

本新闻解读首发于2019年07月22日，新闻来源: CNN

新闻链接：https://edition.cnn.com/2019/07/17/tech/nala-cat-instagram/index.html作者：Kaya Yurief

文本难度：★★★☆☆

话题难度：★★★☆☆

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