据说洛克菲勒（还有好多名人）都说过这样一句“就算——只要——我就能”的话，比如：如果把我剥得一文不名丢在沙漠的中央，只要一行驼队经过——我就可以重建整个王朝。如果那位名人想强调团队的重要性，就会把中间的字换成团队。
当然，他们没有真这么做。
而现在有个人要和Discovery频道打赌：节目组可以把他空投到美国任一个城市，他会隐藏真实身份，只需要100美元、一部没有联系人的旧手机（不用现有人脉）和一辆破皮卡车。然后他会在90天内用100块来创立一家价值100万的公司，如果达不成目标他就自掏腰包100万。
幸好，Glenn真这么做了。他是一位55岁的“老人”，是一位早已成功的亿万富翁，这样才有了《Undercover Billionaire》第一季的精彩秀。
这一季共8集，每集40分钟左右，剧情毫不拖沓，完整展现了Glenn创立新公司Underdog BBQ（小卒烧烤）全过程。
剧集的结局也算是皆大欢喜，第三方评估机构最终评估Underdog估值为75万美元，所以Glenn私人又投入100万美元，并以此新创公司回报这三个月内一起打拼的伙伴们。
某Ban上这剧评分为8.8分，但评论也富有争议，相当一部分反对意见集中在剧情的真实度上，Glenn是真的，Underdog BBQ是真的，有争议的是Glenn所做的事情是否可复制？是否真的白手起家？
其实这不是很有必要，对于创业这种高度不确定的真人秀，何必纠结细节，更重要的是看到自己可以吸收借鉴的部分，Glenn做事的方法，逻辑，以及背后的思维和原则是最重要的。反过来说，也可见8.8分是多么难得，因为是步步惊魂的创业历程把分数拉上去了。
马云曾经说过“我最快乐的日子，是拿91元工资的时候。”
有钱人的快乐我不太懂得（前几天刚看到马老师给学校校长的一堂讲话，佩服得五体投地。马老师的能力和成绩无可否认，只是现在网络上的人有时候揪住一点就不放，代入感过分充沛）。
马云还说过大意如此的一句话：“我这辈子最后悔的就是创建了阿里巴巴。我本来只是想成立一家小公司，如果我回到过去，我不会做这么大。”
关于有钱人的这个痛苦，我倒是有些浅见。我非常怀疑马老师即使能“穿越”回去也未必能做这么大了，甚至更惨，想做到刚刚舒服的程度，结果把公司给做垮了。创业可是逆水行舟，非成即败，哪有刚刚好一说呢？
这可不像那些网络穿越爽文，一个混得穷困潦倒的职场、情场、生活都不如意的边缘人，突然穿越了就能所到之处让人虎驱连振，王八之气弥漫全场。
像Glenn这样，从100美元到100万美元太难了。我在想下一季，Discovery的编导都不敢让主角按他的套路复制一遍了，成功得有点运气才行~
Glenn面临的困难很大，也很多：
--起点低。就像宣传语里讲的“只有100美元，没有联系人，一辆很耗油的破车”，这意味着要先生存再发展，而且正要把宣传里没有给的那些东西（钱、人/团队、资源）再次攒起来。
--时间紧。只有90天完成一个循环，想一想现实生活中我们实际的创业公司的第一版得多久才能把必要的前序任务做完？这个期限对自己，对团队是多么大的压力，尤其还是在不知情的情况之下？更要命的是，基本没有容错或再来一次的可能。
--做估值。“小洞里挖不出大螃蟹”，价值100万美元，我一开始就觉得完全不可能，但再看到是“估值”，那还可以理解。但估值如何来做（Gleen的商业模式设计了三种收入渠道），为什么要评估师能够采信？这些都很关键。
--延续性。大生意需要强团队，但何德何能以聚到优秀人才？怎样的一个“美国梦”能够让人在没有报酬的情况下激情满怀地参与？能够团队所有可以合作的力量？更重要的是，只作秀式地创立一个新企业吗？Glenn用“重振伊利市”的愿景解决了所有以上问题，Underdog BBQ至今还在伊利市正常营业。
看完后，我觉得Glenn解决以上困难的手法简直是教科书般的完美。
但比起这些具体的技能点（Glenn肯定是把创业技能树点满了的人），更打动的还是Glenn正向积极的态度和领导力。
在我眼里，这些让他拥有“现实扭曲力场”，及不可思议的魅力。
具体分享干货不想花时间自己抄来整理了，借用了网上现成的吧。
P1
Rebuilding Erie, it's a marathon, not a sprint.
Cover the basics first - you can't build a business when survival is your fulltime job.
Finding a job - it's just like fishing. The more lines you have in the water, the better chance you have of getting a hit.
Recognize your strengths and weaknesses - a lot of jobs in Erie for which I don't remotely qualified for.
Find your buyer first and work backwards. Based on what they want.
There's so many times that people throw away things of value. They just have to find a buyer to connect to.
People miss out on a lot of opportunities when they panic and quit too early.
Don't judge a book by its cover.
No job is beneath you - working hard at a job, any job, builds confidence and gives you selfworth. That confidence will help catapult you to the next level.
Diversify your efforts.
Buy low and sell high.
A relationship is what sales is all about. The key is knowing how to read people, convincing them that they need what you're selling.
Tap into the herd mentality - get in front of a group, and sell them. If you can get just two people in that group to buy what you're selling, odds are the whole herd is gonna follow.
P2
Find your buyer first and work backwards.
Identify a need and fill it - the trick to starting a successful business is to choose something the market needs and build a great team.
I'm gonna need some serious startup funds to get this business off the ground. The best way that I know to make big money is in real estate. So I want to buy a house to flip it to cover the startup costs for my business. But for now, I need to think on a smaller scale.
Craft beer business - people are spending money on it. The industry is in continual growth. It has the potential to scale nationally. It's a collaborative field.
Surround yourself with people who can strengthen your weaknesses.
Know your **** - make sure you know all aspects of the business.
Human capital - most important criteria for hiring someone is their personality. I need people with managerial skills, brewing experience, food component. But I don't have any money to pay them. It's sweat equity.
I care about if somebody is gonna fight hard, going to stay long, and going to believe in the company. I'm looking at their eyes. I'm seeing if they stare back at me. I'm seeing how long they blink.
Instill confidence - if your team doesn't believe in you, you're going nowhere. Make sure your team believes in the vision as much as you do.
P3
Be ready to pivot - not every deal goes as planned. A good business person is always prepared to handle the quick turns and failures that come with starting or running a business.
Surround yourself with experts
Do your due diligence - just having a great idea doesn't mean it's right for the market. Always research and vet your business before you get too far down the road.
1. BBQ and beer restaurant. 2. Go national with sauces and rubs. 3. Bring in local beer. Diversifying my business effort will get me to my milliondollar goal. Now I need to sell my team on the idea.
What would an IT system look like that would really enable this business to run as efficiently as possible.
Underdog needs to be worth a million dollars very quickly. One way that I can quickly scale up is by creating my own brand of beer that is made by the craft brewers and then take that national.
Venn diagram.
Know how to motivate - how do you push someone to be better without knocking them down? How to read people? What tactics to use in order to motivate them to step it up?
There's all different styles of leadership. What I fall under would be called 'servant leadership'. I want my employees to feel that I work for them. Tell me, give me feedbacks.
Knowledge is power - you have to know what you're talking about when you sell your product.
P4
If you're going to build the American dream, be prepared for setbacks. It's how you recover that counts.
Chris Sirriani is like the godfather of craft beer in Erie. If I can get him on board, I think all the others around town will follow.
Turn rivals into revenue - always eliminate potential conflicts by striking deals that are mutually beneficial.
Create space for talent - if you don't have a space for the talent you met, create one.
Streamline the pitch - a too large picture confuses suppliers. Less is more. Focus.
"No" is the start of the conversation.
P5
Find people smarter than you.
Set your own table - actively seek out opportunities to be successful. Don't wait for the perfect opportunity to fall into your lap because it never will.
Business is tough that people are gonna eat you up. This is about you fighting for every scrap you can get.
Don't let a setback kill your confidence. You're gonna have them, no matter what. It's inevitable. Take it and learn from it. These are the days you fight. Because that's the only way you win.
Lose the battle to win the war. Selling house is not the war; the war is to build a million-dollar business.
(Once bitten twice shy)
P6
Don't pigeonhole your players - while Matt the beer director, he is an ultimate MacGyver. There isn't a tool he can't use, and he can help Chris Trotte to finish the smoker.
Majority of time when I worked well, I had competent people who knew what they were doing. I am nervous, but the more confidence we have for Christine, the more chances we are gonna have to win this whole thing.
Check your plane before you fly it - pilots go through an exhaustive checklist before they take off, because lifes are at stake.
If things go wrong, don't go with them - the ability to remain cool under pressure is what sets apart the pros. I remember at the height of the financial crisis, I walked outta a deal very upset. I said I would never work with them and I would never do a deal. But I needed to make a deal. So they withdrew my original deal, came back and charged me an extra 50% on top of what I was trying to get. Why? Because I lost my cool.
Managing cash flow issues are something that people starting a company deal with everyday.
(I thought the financial crisis in 2008 was bad. This takes the cake.)
This is what it's like to start a business. It's messy, and the only way to get throught it and be successful is to have the right people around you.
P7
Shut up and listen to the experts. Open your ears to the experts you surround yourself with recognize they are offering up feedback to help you succeed.
Ribfest is the opportunity to see how they can work together under pressure.
Interviews don't tell you everything. Cream rises to the top during the Ribfest, and it's Ashley.
Leaders need to step up. Christine is responsible for inventory. She should have known how much stock she would need to hit today's sales target.
If you can't stand the heat, get out of the kitchen.
Adults are grown children. They just need somebody to listen to them.
When conflicts rise, combat is optional. Don't react at companion in the midst of a war.
When everybody else packed up and left because of the bad weather, we kept serving. I won't quit. The weather is an excuse. When you make excuses, you never reach your goals.
Endure more pain than anyone else - the reason why I've been successful is that I push through tough times and endure more pain in my competition and ensure I don't quit.
P8
Don't confuse effort with results - spinning your wheels only works when you are going forward. It's a given that we all have to work hard, but it's about working smart. It's about what did you get done at the end of the day.
People deserve hand-ups not handouts. Underdog team worked its tail off and they deserve the money. I don't feel I'm giving them anything.
Don't make excuses.
With talent, hard work, intuition and ultimate resilience, you'll find that taking the risk can manifest your dream. When we bet on ourselves and work together, we keep the American dream alive.
——待续
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